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Nordstrom: Inspiring customers with Pinterest, online and off

Nordstrom: Inspiring customers with Pinterest, online and off | Fashion 2.0 | Scoop.it
Nordstrom: Inspiring customers with Pinterest, online and off
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Affiliate Marketing Programs Skimlinks and RewardStyle Add New Features to Help Fashion Bloggers Make More Money

Affiliate Marketing Programs Skimlinks and RewardStyle Add New Features to Help Fashion Bloggers Make More Money | Fashion 2.0 | Scoop.it
Both companies have recently launched new tools that make it even easier for a blogger to build a real business.
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The Most Influential Personal Style Bloggers Right Now

The Most Influential Personal Style Bloggers Right Now | Fashion 2.0 | Scoop.it
Some say the age of the personal style blogger is over.

Today, the girl needs more than an outfit, a boyfriend, and a camera.
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20 noteworthy campaigns guaranteed to inspire your own digital marketing

20 noteworthy campaigns guaranteed to inspire your own digital marketing | Fashion 2.0 | Scoop.it
Which campaigns have you seen recently that are defining the digital marketing landscape?
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Connect with other fashionistas with Trendabl

Connect with other fashionistas with Trendabl | Fashion 2.0 | Scoop.it
Trendabl is a new iOS app from the company of the same name.
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The Five W’s of Polyvore

The Five W’s of Polyvore | Fashion 2.0 | Scoop.it
As you continue to grow and evolve your social media strategy, you may want to consider adding the platform Polyvore to your mix.
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Facebook tricks and tactics: a successful Fashionbi Webinar!

Facebook tricks and tactics: a successful Fashionbi Webinar! | Fashion 2.0 | Scoop.it
So, we KILLED it!Thanks to all your support, your attendance and your interest in the first Fashionbi Webinar, Facebook: The art of posting the right content, at the right place, in the right moment!
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Target Tries Social Shopping for Millennials | Social Media Today

Target Tries Social Shopping for Millennials | Social Media Today | Fashion 2.0 | Scoop.it
It seems that Target may have finally found its way into the next frontier of digital retail.
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THE INFLUENCE OF KNOWLEDGE-BASED E-COMMERCE PRODUCT RECOMMENDER AGENTS ON ONLINE-CONSUMER DECISION MAKING PROCESS

Online retailers are providing large amount of products over internet for potential customers. Given the opportunity of accessing vast amount of products online, customers usually encounter difficulties to choose the right product or service for themselves. Obtaining advice from internet is both time consuming and most of time not reliable. Therefore, intelligent software is needed to act on behalf of customer in such situations. Recommender systems (agents) are intelligent software providing easily accessible, high-quality recommendations for online consumers. They either track online customer behavior implicitly or obtain information from the customer explicitly and provide the products or services in which customer might be interested. By utilizing such systems, online retailers not only increase their sales but also assist their customers in finding the products or services. This study has assessed the influence of knowledge-based recommender systems on online-consumer decision making process. Shopping duration, purchase of intended item, effort spent in searching intended product and decision quality of online consumer have been assessed by exposing the participants to knowledge-based recommender system which has been integrated to one of the online shopping systems developed in the scope of this study. Only objective measures have been utilized in this research; that is, shopping system log data have been used to measure the influence of recommender agents on consumer decision making process. Study findings have showed that knowledge-based recommender systems improve consumer decision making process by reducing the shopping duration and effort spent in searching suitable products. Also, it has been found that decision quality and the number of consumers who purchase the intended item increase in the existence of such systems. Results of this study provide additional evidences of the potential benefits of integrating such systems to online web stores. 

 

To read the rest, download a FREE PDF copy from: http://goo.gl/UDI6K

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Zachariah Tiava'asu'e's curator insight, August 30, 2013 3:10 AM

This article gives insight into 'Recommender Systems', described as intelligent software which provide easy accessible high quality recommendations for online consumers. Whether or not this will become a widely used tool; developers have identified that many consumers experience product information searching on the net as time consuming and unreliable. Study conducted about the systems have found have  showed that knowledge-based recommender systems improve the consumer decision making process by reducing the shopping duration and effort spent in searching suitable products.

 

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Online Upstarts Explore a New Model For Fashion Media - BoF - The Business of Fashion

Online Upstarts Explore a New Model For Fashion Media - BoF - The Business of Fashion | Fashion 2.0 | Scoop.it

Established fashion media brands have long embraced a business model centred around glossy physical magazines, produced by professional editors, that rely on traditional print advertising for the vast majority of their revenues. But in recent years, tectonic shifts in the media and economic firmament have put tremendous pressure on what increasingly looks like an unsustainable approach.


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On the Wings of Céline - BoF - The Business of Fashion

On the Wings of Céline - BoF - The Business of Fashion | Fashion 2.0 | Scoop.it

Céline has become one of the most copied fashion brands on the planet and every critic’s favourite. What’s more, it has sales revenue to support the hype. How long can it can last?

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Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms

Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms | Fashion 2.0 | Scoop.it

 

Julia Wolny is a principal teaching fellow in marketing at the University of Southampton, UK. Her main research interests are related to multichannel consumer behaviour, user co-creation, digital and fashion marketing. She is the Academy of Marketing (AM) SIG chair for e-marketing and leads the related track at the AM conference. Previously she was a senior lecturer in marketing at the London College of Fashion and Director of the Fashion Business Resource Studio working with fashion brands to enhance their marketing practice and graduate employability.

 To read the rest, you need to access a library's database or go to http://goo.gl/E0yYA

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20 Emerging Bloggers Who Are Doing More Than Just Outfit Posts

20 Emerging Bloggers Who Are Doing More Than Just Outfit Posts | Fashion 2.0 | Scoop.it
Another fashion week equals another wave of bloggers—some undeniably great, some definitely terrible—coming into their own.
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New Start Up Fohr Card Aims to Bring Bloggers and Brands Together

New Start Up Fohr Card Aims to Bring Bloggers and Brands Together | Fashion 2.0 | Scoop.it
You know how brands partner with bloggers to create editorial content and capitalize on their influence? And how those brands pay bloggers so they can make a living?
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The Man Repeller is the Latest Fashion Blogger to Sign With Hollywood Talent Agency CAA

The Man Repeller is the Latest Fashion Blogger to Sign With Hollywood Talent Agency CAA | Fashion 2.0 | Scoop.it
Bloggers signing with agents is not all that unusual these days. Digitally-focused agencies like Digital Brand Architects represent several. However, when they sign with a top-tier Hollywood talent agency, it’s a pretty big deal.
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Sorry, Fashion Apps, Here Are 7 Apps Fashionistas Would Actually Use | TechCrunch

Sorry, Fashion Apps, Here Are 7 Apps Fashionistas Would Actually Use | TechCrunch | Fashion 2.0 | Scoop.it
This started out as a list titled Fashion Apps Actual Fashionistas Would Use, but in sifting through numerous style-centric apps, I realized that girls like Alexa Chung aren’t going to be using any of them.
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Social Network For Fashion Photos Trendabl Raises $800K From Khosla Ventures | TechCrunch

Social Network For Fashion Photos Trendabl Raises $800K From Khosla Ventures | TechCrunch | Fashion 2.0 | Scoop.it
Social network for fashion photos Trendabl has raised $835,000 from Khosla Ventures, Forerunner Ventures and other angels...
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4 Ways Social Media is Bad for Your Fashion Business

We highlight the ways in which social media is not cool. And then share some ideas on how to deal it in your fashion business.
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How Pretty Pictures Are Conquering Online Shopping | Wired Business | Wired.com

How Pretty Pictures Are Conquering Online Shopping | Wired Business | Wired.com | Fashion 2.0 | Scoop.it
Picture-heavy social hubs like Pinterest, Polyvore, and Houzz are shifting the balance of power in e-commerce. Search and text once reigned supreme, but now pictures seem to have the upper hand.
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Towards Linking Buyers and Sellers: Detecting Commercial Intent on Twitter

Since more and more people use the micro-blogging platform Twitter to convey their needs and desires, it has become a particularly interesting medium for the task of identifying commercial activities. Potential buyers and sellers can be contacted directly thereby opening up novel perspectives and economic possibilities. By detecting commercial intent in tweets, this work is considered a first step to bring together buyers and sellers. In this work, we present an automatic method for detecting commercial intent in tweets where we achieve reasonable precision 57% and recall 77% scores. In addition, we provide insights into the nature and characteristics of tweets exhibiting commercial intent thereby contributing to our understanding of how people express commercial activities on Twitter.

 

To read the rest, download a FREE pdf copy from http://goo.gl/TaMfF

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Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms

Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms | Fashion 2.0 | Scoop.it

 

Julia Wolny is a principal teaching fellow in marketing at the University of Southampton, UK. Her main research interests are related to multichannel consumer behaviour, user co-creation, digital and fashion marketing. She is the Academy of Marketing (AM) SIG chair for e-marketing and leads the related track at the AM conference. Previously she was a senior lecturer in marketing at the London College of Fashion and Director of the Fashion Business Resource Studio working with fashion brands to enhance their marketing practice and graduate employability.

 

 To read the rest, you need to access a library's database or go to http://goo.gl/E0yYA

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Is There a Fashion-Tech Bubble? - BoF - The Business of Fashion

Is There a Fashion-Tech Bubble? - BoF - The Business of Fashion | Fashion 2.0 | Scoop.it

As money pours into fashion-tech start-ups, at sky high valuations, BoF talks to leading investors to assess the existence of a bubble and understand what separates winning investments from those that are failing.

 
Georgina Rodriguez's insight:

“Yes, too many companies don’t have a business model and don’t understand this industry,”

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Ethical Fashion: Is The Tragedy In Bangladesh A Final Straw? : NPR

Ethical Fashion: Is The Tragedy In Bangladesh A Final Straw? : NPR | Fashion 2.0 | Scoop.it
Since a garment factory collapsed last month in Dhaka, killing more than 400 people, ethical fashion has been in the spotlight.

 


Via Milos Crafts
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Op-Ed | Will the Online Fashion Resale Market Take a Flash Sales Nosedive? - BoF - The Business of Fashion

Op-Ed | Will the Online Fashion Resale Market Take a Flash Sales Nosedive? - BoF - The Business of Fashion | Fashion 2.0 | Scoop.it

There’s been a digital explosion in the market for pre-owned fashion. In the past year, we’ve seen a veritable land grab in the online consignment and resale space with the number of  “re-commerce” sites now exceeding 50 — and many more, no doubt, incubating in Silicon Valley, New York, London and beyond. 

 

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