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Made in St. Louis: Childhood homelessness inspired esteem-building beauty company

Made in St. Louis: Childhood homelessness inspired esteem-building beauty company | Fashion business + | Scoop.it
Heritage1933
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Virtual Dressing Room Apps : Swivel Selfie

Virtual Dressing Room Apps : Swivel Selfie | Fashion business + | Scoop.it

Swivel Selfie - Keeping pace with the rise in connected retail technology, ‘FaceCake Marketing Technologies’ has released an app called ‘Swivel S...

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David Bowie dies: Campaign looks at his creative legacy

David Bowie dies: Campaign looks at his creative legacy | Fashion business + | Scoop.it

David Bowie dies: Campaign looks at his creative legacy, David Bowie, the singer, actor and fashion icon, has died aged 69 after a battle with cancer. Campaign rounds up five of his memorable ads.

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The Hot Trend in Fashion and Retail: Pizza, Pressed Juices and Macarons

The Hot Trend in Fashion and Retail: Pizza, Pressed Juices and Macarons | Fashion business + | Scoop.it

Urban Outfitters, Shinola and Chrome Hearts are some retailers discovering that a keen eye for fashion might not be enough anymore.

Leisan Gazizova's insight:

Retailers and fashion brands around the world are discovering that these days simply offering apparel or accessories just isn’t enough. They also have to be baristas, sommeliers and chefs to draw shoppers into their stores.

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Fashion Retail interior

High street fashion retailers are developing a broader meaning and interpretation for retailing; the 'store as brand' aligns the appearance and identity to core ...
Leisan Gazizova's insight:

Great visuals. Love the presentation.

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The 'Frozen' Effect: When Disney's Movie Merchandising Is Too Much - Forbes

The 'Frozen' Effect: When Disney's Movie Merchandising Is Too Much - Forbes | Fashion business + | Scoop.it
Disney's 'Frozen' has made millions for merchandisers -- but some are experiencing Elsa fatigue (Photo by Cindy Ord/Getty Images for FELD Entertainment) Disney's 2013 hit Frozen grossed $1.3 billion at the box office -- and perhaps as much in...
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Five Trends Fashion Retailers Need to Know About to Stay Ahead in 2015 | The Retail Blogger

Five Trends Fashion Retailers Need to Know About to Stay Ahead in 2015 | The Retail Blogger | Fashion business + | Scoop.it
Fashion retail is an ever-changing industry – stay ahead of the game and take a look at these five trends affecting the fashion retail sector in 2015.
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Net-a-porter's fashion magazine Porter: merging content and commerce

Net-a-porter's fashion magazine Porter: merging content and commerce | Fashion business + | Scoop.it
The new print platform proves the importance of content marketing and brand extension for retail companiesThe new print platform proves the importance of content marketing and brand extension for retail companiesThe new print platform proves the importance of content marketing and brand extension for retail companies (RT @CarolTsang_: @NETAPORTER an example of how e-commerce & print publishing can go hand in hand.
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The new print platform proves the importance of content marketing and brand extension for retail companies.

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M&C Saatchi / A 90-minute live-streamed programme full of style, hair and beauty tips

M&C Saatchi / A 90-minute live-streamed programme full of style, hair and beauty tips | Fashion business + | Scoop.it
M&C Saatchi and Boots UK have unveiled a celebratory digital content initiative – ‘Feel Like New Live’ – bringing the world of health and beauty

Via Will Corry
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Top 3 Retail Marketing Agency Advertising Trends For 2014

Top 3 Retail Marketing Agency Advertising Trends For 2014 | Fashion business + | Scoop.it
These trends can enable a store working in conjunction with a retail marketing agency to reach a larger audience and bring in more customers than was previously.
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The importance of high-quality data in fashion affiliate marketing - Q&A with lovethesales.com founder

The importance of high-quality data in fashion affiliate marketing - Q&A with lovethesales.com founder | Fashion business + | Scoop.it
The affiliate sector continues to develop and grow, as more and more advertisers realise the benefit of performance marketing.
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The debate: What is the future of retail? - Business Reporter

The debate: What is the future of retail? - Business Reporter | Fashion business + | Scoop.it
The debate: What is the future of retail?
Business Reporter
Director of marketing, Futura Retail Solutions.
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How women aged over 50 shop for fashion - Marketing Week

How women aged over 50 shop for fashion - Marketing Week | Fashion business + | Scoop.it
How women aged over 50 shop for fashion
Marketing Week
It is a criticism often levelled at fashion brands that their marketing communications are overwhelmingly skewed towards the younger end of the market.
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“We believe that it is more about attitude and lifestyle than age."
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Manipulating Consumers is Not Marketing

Manipulating Consumers is Not Marketing | Fashion business + | Scoop.it
Consumers increasingly view marketing as manipulation. It is important to dispel this notion and the profession should take steps to do so.
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For Fashion Houses, Progress Is Right on Trend

For Fashion Houses, Progress Is Right on Trend | Fashion business + | Scoop.it

Fashion houses, and brands in general, are capitalizing on the marketing value of inclusion.

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Menswear Sales Are Thriving Despite Global Retail Losses

Menswear Sales Are Thriving Despite Global Retail Losses | Fashion business + | Scoop.it

Despite facing worldwide retail losses at the end of 2015, new research conducted by banking and financial services company Barclays reveal one market is absolutely thriving: men's fashion. According...

Leisan Gazizova's insight:

Good news for the fashion retailers. Despite facing worldwide retail losses at the end of 2015, new research conducted by banking and financial services company Barclays reveal one market is absolutely thriving: men’s fashion.

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10 Tips to Create Great Customer Experiences

10 Tips to Create Great Customer Experiences | Fashion business + | Scoop.it

PCMag's new modern marketing column kicks off today with tips on how your business can learn from leading retailers about how to create great customer experiences.

Leisan Gazizova's insight:

The Value of the Experience. We still like to see and touch. We like to experience before we buy. Part of this is comfort, part of it is emotional connection.

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Introduction to Marketing - Lecture 33 Retailing -- FREE Course

Introduction to Marketing - Lecture 33 Retailing.
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Things you did not know about brand merchandising - ET Retail

Things you did not know about brand merchandising - ET Retail | Fashion business + | Scoop.it
Things you did not know about brand merchandising
ET Retail
In a decade of running a brand merchandising outfit, I am still confounded when somebody asks me What do you do for a living?
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Importance Of Relationship Marketing In Retail Market - UK Essays

Importance Of Relationship Marketing In Retail Market - UK Essays | Fashion business + | Scoop.it
The purpose of this chapter is to review and analyse literature that has been made available regarding the subject of relationship marketing and loyalty.
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Teens organize fashion show to benefit Boys & Girls Club - The Oshkosh Northwestern

Teens organize fashion show to benefit Boys & Girls Club - The Oshkosh Northwestern | Fashion business + | Scoop.it
Teens organize fashion show to benefit Boys & Girls Club The Oshkosh Northwestern Oshkosh West students Rachel Christopherson and Mary Neubauer look at some of the prom dresses that they have received that will be used in the Diva Day fashion show...
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Rescooped by Leisan Gazizova from The MarTech Digest
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How to Use GPlus for Business - Digital Information World | #TheMarketingTechAlert

How to Use GPlus for Business - Digital Information World | #TheMarketingTechAlert | Fashion business + | Scoop.it
This infographic created by selfemployedking will give some new ideas to the social veterans on how to use the GooglePlus for business.

 

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CYDigital's curator insight, February 26, 2014 7:39 PM

If your new to Google+, start here. Then search The Marketing Technology Alert: go here, click on Filter, and search the tag Google+.

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Why content marketing is the height of fashion

Why content marketing is the height of fashion | Fashion business + | Scoop.it
What is content marketing? And why it is the most useful item in your marketing techniques wardrobe.
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Sectrets to IKEA’s marketing success | ETRetail.com

Sectrets to IKEA’s marketing success | ETRetail.com | Fashion business + | Scoop.it
IKEA, the world’s largest home furnishing retailer, is one of the early adopters of the digital mode of marketing and has made maximum use of the social media clubbed with massive emphasis on its digital catalogue which forms the core of the...
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Creative Marketing - Learn From The Top Fashion and Retail Brands

Creative Marketing - Learn From The Top Fashion and Retail Brands | Fashion business + | Scoop.it
Discover what brands in every industry can learn from the creative marketing ideas of high fashion and retailers.
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