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Fantasy football could cost businesses $13.4 billion a season

Fantasy football could cost businesses $13.4 billion a season | Fantasy Sports | Scoop.it
It became pretty clear that the World Cup ended up draining productivity in the U.S., but one study shows that the NFL's fantasy football may also be costly for employers: to the tune of $13.4 billion a season.

Via Skip Boykin
Brendan Boyle's insight:

In a study conducted by a firm called Challenger, Gray & Christmas, the firm concluded roughly 18.3 employees play fantasy football at work for about 2 hours a week, resulting in a $895 million loss a week for businesses. For a typical 15 week season that results in a 13.4 billion dollar loss for businesses due to unproductive employees. 

 

However the study suggested that if companies not only allow employees to look at fantasy sports but encourage it, they could see a significant boost in employee morale leading to increased productivity and employee retention. 

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FanDuel vs. DraftKings is fight for market share, but may be the future of sports wagering as well - New York Business Journal

FanDuel vs. DraftKings is fight for market share, but may be the future of sports wagering as well - New York Business Journal | Fantasy Sports | Scoop.it
Armed with boatloads of venture capital and a fighting spirit, New York's FanDuel and Boston's DraftKings are working every angle to win the new, lucrative world of daily fantasy sports.
Brendan Boyle's insight:

This article is interesting because now companies like FanDuel and Draft Kings are being viewed as the future of sports betting. These two companies are fighting for control of a projected 31 billion dollar industry by the year 2020. Both companies market constantly using the top athletes in all sports to attract people into gambling via their websites.  

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Fantasy football could cost businesses $13.4 billion a season

Fantasy football could cost businesses $13.4 billion a season | Fantasy Sports | Scoop.it
It became pretty clear that the World Cup ended up draining productivity in the U.S., but one study shows that the NFL's fantasy football may also be costly for employers: to the tune of $13.4 billion a season.

Via Skip Boykin
Brendan Boyle's insight:

In a study conducted by a firm called Challenger, Gray & Christmas, the firm concluded roughly 18.3 employees play fantasy football at work for about 2 hours a week, resulting in a $895 million loss a week for businesses. For a typical 15 week season that results in a 13.4 billion dollar loss for businesses due to unproductive employees. 

 

However the study suggested that if companies not only allow employees to look at fantasy sports but encourage it, they could see a significant boost in employee morale leading to increased productivity and employee retention. 

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Do Athlete Endorsements Still Matter In Daily Fantasy Sports? - Forbes

Do Athlete Endorsements Still Matter In Daily Fantasy Sports? - Forbes | Fantasy Sports | Scoop.it
This year, daily fantasy websites are enjoying a much easier time of signing athlete endorsers.  Indeed, just about everybody is now doing it -- ranging from the big boys such as FanDuel to relatively unknown newcomers such as DailyMVP,...
Brendan Boyle's insight:

This article is interesting as it suggests that athlete endorsements are no longer useful to  promote fantasy sports. Companies such as FanDuel and DraftKings have made it such a norm to sponsor popular athletes that competitor companies shouldn't focus their efforts on athlete endorsements but rather to market an overall better and more affordable service.

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Fantasy sports are becoming a daily affair

Rather than waiting an entire season for a payout from winning a fantasy league, fantasy sports players can now buy into a new league every day. Times busine...
Brendan Boyle's insight:

This video describes the emerging fantasy sports market where people can draft a fantasy team daily, rather than just once for a whole season. This method leads to less risk in term s of players getting injured however also provides more means of betting which actually can result in taxation of winnings after reaching a certain threshold. 

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Fantasy Pressure

ESPN Video: While the fantasy football industry is booming, some fans have taken their "ownership" experiences too far and crossed a line by threatening players on Twitter.
Brendan Boyle's insight:

This video is interesting because is demonstrates how ridiculously serious some people take fantasy sports. This video shows how people will reach out to players via social media, asking, demanding and even threatening players to perform well for the sake of their fantasy teams. 

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