Fanclub Finds in the world of Shopper Marketing
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Fanclub Finds in the world of Shopper Marketing
We are excited by the changing world of shopper marketing.
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Retailers and Brands Plan To Increase Their Investments in Shopper Marketing

Retailers and Brands Plan To Increase Their Investments in Shopper Marketing...

Via Harish G, Fanclub
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Why Shopper Marketing Matters

Why Shopper Marketing Matters | Fanclub Finds in the world of Shopper Marketing | Scoop.it

A look at one person's experience in shopper marketing with P&G and Wal-Mart.


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The countdown to the FA Cup Final has begun for our lucky VIP Budweiser winners

The countdown to the FA Cup Final has begun for our lucky VIP Budweiser winners | Fanclub Finds in the world of Shopper Marketing | Scoop.it
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Calm before the Olympics promotion storm?

Calm before the Olympics promotion storm? | Fanclub Finds in the world of Shopper Marketing | Scoop.it

After months of frantic activity on the gondola ends of the nation’s supermarkets, promotions have settled down. A little.  Once the summer of celebration begins - bringing with it the Diamond Jubilee, the London Olympics and Euro 2012 - all bets will be off, and retailers might push the promotional boat out as they did at Christmas, when the total number of offers broke the 10,000 barrier in one four-week period.  The Grocer reports...

http://www.thegrocer.co.uk/topics/prices-and-promotions/calm-before-the-olympics-promotion-storm/227047.article

 

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Fickle or Savvy? Smartphone shoppers will switch brands for savings

Call them fickle if you must, but mobile shoppers are calling themselves savvy. In a new report from AisleBuyer, researchers found three-quarters (75%) of smartphone shoppers would switch brands if offered a mobile, real-time offer while shopping.

by Kristina Knight...

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How Brands Are Using Promotions to Market on Pinterest

How Brands Are Using Promotions to Market on Pinterest | Fanclub Finds in the world of Shopper Marketing | Scoop.it

Some pioneering brands have launched promotions on Pinterest in recent months. Here's a look at what's working and what isn't

http://mashable.com/2012/03/07/pinterest-brand-marketing/

 

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Bring back a brand - why do some retro comebacks work, while other revivals bomb?

Bring back a brand - why do some retro comebacks work, while other revivals bomb? | Fanclub Finds in the world of Shopper Marketing | Scoop.it

Why do some retro comebacks work, while other revivals bomb? Which are most ripe for resurrection? The Grocer launches a campaign...(it's all about bags of fish & chips after swimming on a Friday!) http://www.thegrocer.co.uk/fmcg/bring-back-a-brand/224965.article?dm_i=131K,OK8M,5DJWNM,1ZDEY,1

 

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Tesco - a new approach to Shopper Loyalty?

Tesco - a new approach to Shopper Loyalty? | Fanclub Finds in the world of Shopper Marketing | Scoop.it

Tesco has launched a campaign to encourage customers to donate Clubcard points accrued for environmentally friendly behaviour to help fund a rainforest conservation initiative -

http://www.marketingweek.co.uk/4000257.article?cmpid=MWE24&cmptype=newsletter&ern=289A5DB67B2456A1CA3EB40D78A92448&email=true

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Single language ads for all of Europe?

Single language ads for all of Europe? | Fanclub Finds in the world of Shopper Marketing | Scoop.it

QRcodes - the small squares filled with little black marks - are often seen as something of a neglected medium, used by advertising agencies in inappropriate places simply to direct people to a standard web site.

However, QRpedia - which has been in existence for less than a year - believes it is on to something with its language-detecting innovation.

ReadWriteWeb agreed, calling it "probably the coolest QR thingy ever made".

QRpedia's system means galleries do not need to display alternative languages with each exhibit

Already used in dozens of galleries, museums and archives, QRpedia allows exhibitors to simply display a QRcode next to an item of interest. Visitors can scan this code and receive information, via Wikipedia, about the exhibit in their native language.

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Retailers and Brands Plan To Increase Their Investments in Shopper Marketing

Retailers and Brands Plan To Increase Their Investments in Shopper Marketing...

Via Harish G
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Have we experienced a decade of change in shopper marketing?

Comment: A decade of change in shopper marketing? Through recession and now double dip, stores have seen ever more sophisticated retail marketing and access to sales and shopper data.   Read more in the Retail Gazette

http://www.retailgazette.co.uk/articles/00044-comment-a-decade-of-change-in-shopper-marketing

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Following a 15 way pitch, the BBC have appointed Fanclub to their roster of agencies

Following a 15 way pitch, the BBC have appointed Fanclub to their roster of agencies | Fanclub Finds in the world of Shopper Marketing | Scoop.it

New BBC design services roster revealed.  Read more in the Drum

http://www.thedrum.co.uk/news/2012/04/05/new-bbc-design-services-roster-revealed

 

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M&S Multichannel trial to feed acceleration of mobile selling?

M&S Multichannel trial to feed acceleration of mobile selling? | Fanclub Finds in the world of Shopper Marketing | Scoop.it

Marks and Spencer's planned Wi-Fi and QR code trial in selected stores will help the brand to better understand "the changing nature of shopping driven by shoppers' adoption of mobile technology", according to retail observers...

//www.marketingmagazine.co.uk/news/1121607/M-S-multichannel-trial-will-feed-acceleration-mobile-selling/

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Psychological secrets of Gen Y shoppers revealed

Psychological secrets of Gen Y shoppers revealed | Fanclub Finds in the world of Shopper Marketing | Scoop.it

Retailers learned how best to market to Gen Y shoppers this week at the 2012 Shopper Marketing Forum. Consumer psychologist and author Kit Yarrow, PhD., unveiled the key motivators in the group's buying decisions...

www.retailcustomerexperience.com/article/191513/Psychological-secrets-of-Gen-Y-shoppers-revealed

 

 

 

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The fifth ‘P’ of marketing: premium shopper experience - Marketing Week

One way to save the high street is for shops to be so exciting and have such brilliant service, that people buy from them there and then, rather than online or with a competitor...

http://www.marketingweek.co.uk/opinion/the-fifth-p-of-marketing-premium-shopper-experience/4000403.article

 

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Shopper marketing: Before you consume, you shop!

Shopper marketing: Before you consume, you shop! | Fanclub Finds in the world of Shopper Marketing | Scoop.it

Shopper marketing: Before you consume, you shop!

 

Shopper marketing’s influence is growing, and its focus on the shopping experience is aligning brand, retailer, and shopper interests in new ways.

 

http://www.linkedin.com/news?viewArticle=&articleID=5580130379144110122&gid=39139&type=member&item=97843524&articleURL=http%3A%2F%2Fwww%2Ebrickmeetsclick%2Ecom%2Fshopper-marketing--before-you-consume--you-shop-&urlhash=aIDo&goback=%2Egde_39139_member_97843524

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Tesco slides again in latest Kantar rankings

Tesco slides again in latest Kantar rankings | Fanclub Finds in the world of Shopper Marketing | Scoop.it
Tesco’s market share has slid to a new seven-year low in the latest rankings from Kantar Worldpanel.
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