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Shazam investit le point de vente avec 'Shazam-in-store'

Shazam investit le point de vente avec 'Shazam-in-store' | e-marketing tools | Scoop.it
Mood Media et Shazam lancent 'Shazam-in-store', une application mobile géolocalisée qui permet aux marques de se connecter aux utilisateurs de Shazam dans le point de vente.
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[m-commerce] Zoomdle, le Shazam de la mode

[m-commerce] Zoomdle, le Shazam de la mode | e-marketing tools | Scoop.it
'Je lis, je flashe, j'achète', c'est le concept de l'application Zoomdle, qui permet au lecteur de 'shopper' en un flash ses coups de coeur vus dans la presse. Expérimenté au sein du groupe Mondadori (Biba, Grazia, Vitale), ce dispositif de 'flash & buy' pourrait ouvrir d'alléchantes perspectives.
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5 practices to market your next event successfully online (Infographic)

5 practices to market your next event successfully online (Infographic) | e-marketing tools | Scoop.it
In this day and age, it is not enough to organize an event and wait for people to find you. If you want to draw the crowds, you have to reach out to them first. It's about marketing in a smart way.
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3 Content Curation Best Practices to Optimize Your Content Marketing

3 Content Curation Best Practices to Optimize Your Content Marketing | e-marketing tools | Scoop.it
Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing

Via Neil Ferree
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Neil Ferree's curator insight, November 22, 2014 2:54 PM

Every Content Marketing Strategy begins with a Succinct Content Discovery Strategy. Thank the CM gods we have tools like feedly rss reader and the new Scoop.it SSE (smart suggestion engine) and in my case, an awesome Google+ Stream to curate top shelf content that has proven to resontate well with my target audience.


Until your audience learns to trust your discriminating eye for content they want and need to know about, you are swimming up stream. Once you've proven your worth, the job of being the go to guy for content is a lot easier.


WebTech Group's curator insight, November 25, 2014 8:15 AM

3 Content Curation Best Practices to Optimize Your Content Marketing

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Facebook VS Linkedin

Facebook VS Linkedin | e-marketing tools | Scoop.it
Facebook veut concurrencer LinkedIn en lançant une version professionnelle de son réseau social, selon le Financial Times daté du 16 novembre.
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Dimitri REJL's curator insight, November 20, 2014 6:56 AM

Facebook prépare une version professionnelle de son site pour concurrencer LinkedIn

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Facebook VS Linkedin

Facebook VS Linkedin | e-marketing tools | Scoop.it
Facebook veut concurrencer LinkedIn en lançant une version professionnelle de son réseau social, selon le Financial Times daté du 16 novembre.
Dimitri REJL's insight:

Facebook prépare une version professionnelle de son site pour concurrencer LinkedIn

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