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24 Must-Have Social Media Marketing Tools

24 Must-Have Social Media Marketing Tools | Mastering Facebook, Google+, Twitter | Scoop.it
24 Must-Have Social Media Marketing Tools By Cindy KingPublished November 13, 2012   Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job? We ...
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Mastering Facebook, Google+, Twitter
How to master the biggest social network
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Hashtag Marketing: How to Use Hashtags for Better Marketing Campaigns

Hashtag Marketing: How to Use Hashtags for Better Marketing Campaigns | Mastering Facebook, Google+, Twitter | Scoop.it
We use hashtags all the time, especially on Twitter and Instagram. You may have even used them someplace else, such as Google+, Pinterest, or Facebook. But do you know how to use hashtags properly, f…

Via Stefano Principato
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Instagram now lets you group Stories into Highlights

Instagram now lets you group Stories into Highlights | Mastering Facebook, Google+, Twitter | Scoop.it
Instagram today introduced two new features that allow users to save and share their Stories after they have been live for 24 hours.

Via Scott McElreath, Anuj Saxena
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Graphics Designing's curator insight, December 11, 9:49 AM

why we use banner ad design click here to see.

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This was the year we turned on social media

This was the year we turned on social media | Mastering Facebook, Google+, Twitter | Scoop.it
From Facebook, to Twitter, to cute-dog-friendly Instagram, we've started to reevaluate our relationships with social media.
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The Master’s Guide to Facebook Advertising for Events

The Master’s Guide to Facebook Advertising for Events | Mastering Facebook, Google+, Twitter | Scoop.it
You can’t just create a Facebook ad for an event and hope for the best.

Via Scott McElreath, Anuj Saxena
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Allan Forbes's curator insight, December 2, 6:34 AM

Whilst looking for an Event Photographer you are likely to be looking to advertise your event, Don't just leave Facebook Advertising to chance....

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What Your LinkedIn Profile Says About You

What Your LinkedIn Profile Says About You | Mastering Facebook, Google+, Twitter | Scoop.it
What you do with your LinkedIn profile and the actions you take on LinkedIn could be turning people off. Here's what you need to know so you can always impress those who want to get to know you.

Via Anita Windisman
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Your Facebook Custom Audiences Aren’t “Custom” Enough. Here’s Why & How to Fix Them

Your Facebook Custom Audiences Aren’t “Custom” Enough. Here’s Why & How to Fix Them | Mastering Facebook, Google+, Twitter | Scoop.it
Facebook custom audiences are the holy grail of targeting. With nearly unlimited ways to include and exclude audiences, you’ve got a gold mine at your fingertips. But it’s a blessing and a curse. Most marketers throw in a few demographics and call it a day. And when you’re using custom audiences, you can’t settle. There are …

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Peg Corwin's curator insight, November 25, 7:53 AM

Refine Facebook custom audiences using Google Analytics plus step by step funnel creation.

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How To Keep Hold Of Followers And Fans On Facebook - Locowise Blog

How To Keep Hold Of Followers And Fans On Facebook - Locowise Blog | Mastering Facebook, Google+, Twitter | Scoop.it

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Peg Corwin's curator insight, November 24, 8:58 AM

To keep Facebook fans, post when they are online, boost content that gets engagement, ask questions, figure out what is most useful, target ads and content to fix your specific audiences.

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5 Social Tools for Social Media Marketers

5 Social Tools for Social Media Marketers | Mastering Facebook, Google+, Twitter | Scoop.it
Social Media Marketing Podcast 278. In this episode Ian Cleary explores five different tools to help social marketers better do their job.

Via Stefano Principato
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10 Free Tools to Help You Understand Your Social Media Audience

10 Free Tools to Help You Understand Your Social Media Audience | Mastering Facebook, Google+, Twitter | Scoop.it
Here's how to research your social media audience and know who your followers on Facebook, Instagram, Twitter, LinkedIn, and Pinterest are — for free.

Via Peg Corwin
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Peg Corwin's curator insight, November 28, 5:45 PM

Content marketers, refine your buyer personas using demographics, interests and more, discovered through social analytics.

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The Pros and Cons of Building a Facebook Page | Kruse Control Inc

The Pros and Cons of Building a Facebook Page | Kruse Control Inc | Mastering Facebook, Google+, Twitter | Scoop.it
Building a Facebook page is not for everyone. I hope these tips will help you decide what's best for your business.
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Instagram is testing a bunch of new features, including GIF search for Stories

Instagram is testing a bunch of new features, including GIF search for Stories | Mastering Facebook, Google+, Twitter | Scoop.it
Instagram is testing several new features, including "close friends, GIF search, and the ability to follow specific hashtags, according to screenshots.
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Tools to Automatically Share your Blog Content in Social Media 

Tools to Automatically Share your Blog Content in Social Media  | Mastering Facebook, Google+, Twitter | Scoop.it
Sharing your content on social media can lead to big traffic, but it is even easier when you automate your social sharing with these great tools.

Via Stefano Principato
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3 Brands Using Instagram Stories Well (And What You Can Learn from Them)

3 Brands Using Instagram Stories Well (And What You Can Learn from Them) | Mastering Facebook, Google+, Twitter | Scoop.it
Here are a few of our favorite brands using Instagram Stories to connect with their audience.
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8 Things You Can Learn From The Best Instagram Accounts

8 Things You Can Learn From The Best Instagram Accounts | Mastering Facebook, Google+, Twitter | Scoop.it
There are so many successful accounts on Instagram – but what can we attribute to their success? Over the past 7 years I’ve worked with many different businesses (including my own persona…

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Jules-André Mamosa's curator insight, December 12, 3:33 AM

Inspirez vous des meilleurs influenceurs pour doper votre visibilité sur Instagram

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The Most Shared Facebook Content 2017. The Top Viral Posts, Videos and Articles 

The Most Shared Facebook Content 2017. The Top Viral Posts, Videos and Articles  | Mastering Facebook, Google+, Twitter | Scoop.it
What content do Facebook audiences love to share, like and comment on? To answer this question we reviewed two billion articles and Facebook posts that were published this year.
 

Via Pedro Da Silva
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How to Fix a Failing Facebook Campaign 

How to Fix a Failing Facebook Campaign  | Mastering Facebook, Google+, Twitter | Scoop.it
When high-performing campaigns on Facebook go bad, counterintuitive tactics such as broader targeting may just do the trick.

Via Peg Corwin
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Peg Corwin's curator insight, December 2, 11:36 AM

Facebook advertisers, do you trust the algorithm to find you target customers, given targeted copy and creative?  "I took my tried and true prospecting campaign that had been performing well before but was now experiencing extreme decline, duplicated it, and relaunched it with several 10% Lookalike audiences."

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Kick Start Your Next Year with 4 New Social Media Tools

Kick Start Your Next Year with 4 New Social Media Tools | Mastering Facebook, Google+, Twitter | Scoop.it
Are you ready to bring more to your social networks? Check out these 4 new social media tools to kick start your new year.

Via Stefano Principato
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Lison DEDIEU's curator insight, December 10, 6:20 AM

Vous souhaitez améliorer votre communication et votre stratégie marketing sur vos réseaux sociaux ? Voici les 4 nouveaux outils à ne pas rater ! Suggestions de contenu, présence dynamique sur le web, amélioration de votre relation avec vos clients et création de vidéos, c’est ce que proposent Quuu, Zest, Yotpo et Rocketium.

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48 Significant Social Media Facts, Figures and Statistics - Plus 7 Infographics

48 Significant Social Media Facts, Figures and Statistics - Plus 7 Infographics | Mastering Facebook, Google+, Twitter | Scoop.it
The social media landscape changes rapidly and keeping up with the latest numbers is a challenge. Here are the latest facts figures and statistics from Facebook, Twitter, Pinterest, Instagram, Google+, YouTube and LinkedIn
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How to Audit Your 2017 Social Strategy | Simply Measured

How to Audit Your 2017 Social Strategy | Simply Measured | Mastering Facebook, Google+, Twitter | Scoop.it
We wanted to create a space where social marketers can dig deeper into trending topics and learn a little more each week, so we decided to host a weekly Tw
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Pinterest for Personal Branding: Prepare Your Profile with These 4 Steps

Pinterest for Personal Branding: Prepare Your Profile with These 4 Steps | Mastering Facebook, Google+, Twitter | Scoop.it

Social Media Today

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4 Tools to Build a Social Media Content Calendar

4 Tools to Build a Social Media Content Calendar | Mastering Facebook, Google+, Twitter | Scoop.it
Do you struggle to keep track of your social media content? This article shows how to build a social media content calendar with tools you may already use.

Via Online Marketing
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Use This Science To Get 40% More Clicks On Your Facebook And Google Ads

Use This Science To Get 40% More Clicks On Your Facebook And Google Ads | Mastering Facebook, Google+, Twitter | Scoop.it
Researchers have cracked elements to advertising that deliver 50% conversion rates. One startup has taken this data and moved that figure to 80%. Here's who they are and how they did it.

Via Karl Wabst
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Karl Wabst's curator insight, December 1, 3:05 PM

Disruptive technologies. What you see is impressive. What you don’t see may change your life.

 

What you like, and post online may reveal more about you than you realize. A single like may be all it takes. Watch what you consume.

 

Clickbait is the cognitive fast food of the Internet era. Marketers, politicians and others with their own agendas are following this. You should too.

 

One Facebook ‘like’ is all it takes to target adverts, academics find

https://www.theguardian.com/science/2017/nov/13/facebook-likes-targeted-advertising-psychological-persuasion-academics-research

 

https://datasine.com/

 

 

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Top Nine Social Media Trend Predictions for 2018 [Infographic]

Top Nine Social Media Trend Predictions for 2018 [Infographic] | Mastering Facebook, Google+, Twitter | Scoop.it
Social Media - Looking for something new for your social media program? Today's infographic offers nine trends you can expect to see in the coming year. Check them out to stay ahea

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malek's curator insight, November 29, 8:05 PM

Increased brand participation in "dark social": Brands are figuring out how to use messaging apps like WhatsApp, Messenger, and WeChat—collectively referred to as "dark social" 

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How to get more traffic from Facebook

How to get more traffic from Facebook | Mastering Facebook, Google+, Twitter | Scoop.it
Facebook has passed LinkedIn as the most important platform for B2B marketers.”

Via Peg Corwin
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Peg Corwin's curator insight, November 23, 8:20 AM

Content marketers, ..."Facebook is driving as much traffic as Google is. But content marketers aren’t including Facebook’s referral traffic in either the metrics they track or in their goals." See 3 suggestions for improving Facebook referrals. With a caveat "Search engine traffic tends to convert at a higher rate than social media traffic."

carpetcleaninginRichmondVA's curator insight, November 29, 6:22 AM

banner ad design is the best technique to attract the user to the website.

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7 Steps to Turn LinkedIn Leads into Clients - Infographic

7 Steps to Turn LinkedIn Leads into Clients - Infographic | Mastering Facebook, Google+, Twitter | Scoop.it
Are you looking for ways to market your services on LinkedIn? Want to know how to find the right prospects and then successfully engage with them?

Via Noland Hoshino
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