Everything You Need To Know For Digital, Social & Search Marketing
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Everything You Need To Know For Digital, Social & Search Marketing
Latest developments, tips and trends in social and digital
Curated by George Cole
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18 Hacks for Improving Your Email Subject Lines | Campaign Monitor

18 Hacks for Improving Your Email Subject Lines | Campaign Monitor | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
Email marketing tips, growth hacks, industry updates, and more from Campaign Monitor's email marketing experts.
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10 brands with superb social media copywriting

10 brands with superb social media copywriting | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
When it comes to writing on behalf of a brand, social media tends to get a bad rap. Surely it’s all just GIF’s and silly one-liners - not half as hard as ad slogans or in-depth marketing copy?
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Why SEO is getting vertical-specific

Why SEO is getting vertical-specific | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
A couple of years ago, Google revealed it was using AI and machine learning techniques, such as its RankBrain system, to improve search results.
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Eight effective examples of email sign up forms

Eight effective examples of email sign up forms | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
According to research, 57% of email subscribers spend anywhere between 10-60mins browsing marketing emails during the week.
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What advertisers need to know about Safari's new anti-tracking feature

What advertisers need to know about Safari's new anti-tracking feature | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
The digital ad industry is up in arms about a new Intelligent Tracking Prevention feature that is included in the latest version of Apple's Safari browser.
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4 Reasons Travel Marketers Should Advertise on Bing

4 Reasons Travel Marketers Should Advertise on Bing | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
Travel marketers using Bing are tapping into resources overlooked by much of their competition, find out what Bing can offer your travel marketing campaign.
George Cole's insight:
It might be time to start experimenting on the dark side...
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Why your agency's value proposition probably sucks (and what to do about it)

Why your agency's value proposition probably sucks (and what to do about it) | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
A while back, I shared 10 guiding principles to help small digital agencies win more business. The pop-pickers amongst you would have noticed that ‘proposition me’ came in at number two.
George Cole's insight:
Not just for digital agencies ;o)
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103 Blog Post Ideas That You Can Write About Today

103 Blog Post Ideas That You Can Write About Today | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
Having a hard time coming up with great blog post ideas? Here's a list of 103 original blog post ideas that you can write about today!
George Cole's insight:
Kickstart your content thinking!
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10 common traits of bad copywriters

10 common traits of bad copywriters | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
The phrase 'people in glass houses shouldn't throw stones' has never been more pertinent.
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25 Wonderful Examples of Animated GIFs in Email Marketing Templates

25 Wonderful Examples of Animated GIFs in Email Marketing Templates | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
A collection of 25 wonderful examples of animated GIFs in email marketing templates that make static emails more creative and engaging for the subscribers.
George Cole's insight:
I love the idea of sprucing up email marketing with animated gifs - especially for a christmas card...
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All Facebook Image Dimensions and Ad Specs [2016]

All Facebook Image Dimensions and Ad Specs [2016] | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
What are the Facebook image dimensions for ads and pages now? They are all here -- AND UPDATED -- in one awesome infographic!
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Useful guide to Facebook's ever changing image dimensions
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23 mobile UX mistakes that Google doesn't like

23 mobile UX mistakes that Google doesn't like | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
What mobile UX mistakes should marketers be looking out for?
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Rekindle the Flame: How to Fall Back in Love with Social Media

Rekindle the Flame: How to Fall Back in Love with Social Media | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
Social media management is a tough job that not everybody understands or appreciates. Rekindle your love for social media and stay focused on what matters.
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Why your headlines are worth almost all your content marketing efforts (and how to improve them)

Why your headlines are worth almost all your content marketing efforts (and how to improve them) | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
There was a part of me that used to think that people cared deeply about how good a piece of content looked, how it was written and what it had to say. I’m sure some people still do care about these things, but let’s not kid ourselves that they are a majority.
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models - Occam's Razor by Avinash Kaushik

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models - Occam's Razor by Avinash Kaushik | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
Learn pros and cons of seven standard multi-channel attribution models, and how to create a powerful custom model. Optimize marketing budgets, improve ROI!
George Cole's insight:
This is the most helpful post I've read so far on the relative value (or lack thereof) of each of the attribution models available in GA. It was also useful to know that the standard default in GA is last-non-direct-click.
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AdWords Conversion Linker: What is it and why do you need it?

AdWords Conversion Linker: What is it and why do you need it? | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
In the last few days you might have seen an overlay banner in your Google Tag Manager account as below:
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GDPR for marketers: Five examples of 'Legitimate Interests'

GDPR for marketers: Five examples of 'Legitimate Interests' | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
You probably found this blog post because you know what the General Data Protection Regulation (GDPR) is, and are concerned about its impact on your day-to-day work as a marketer.
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Is Facebook preparing to tax influencer marketing campaigns?

Is Facebook preparing to tax influencer marketing campaigns? | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
Influencer marketing is now a billion-dollar business.
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How the travel industry uses email marketing

How the travel industry uses email marketing | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
Because I’m a sucker for punishment, two weeks ago I signed up nine different travel websites in order to see how each company uses email marketing.
George Cole's insight:
How everyone else in travel is using email...
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AnswerThePublic.com: that free visual keyword research & content ideas tool

AnswerThePublic.com: that free visual keyword research & content ideas tool | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
Find out what questions and queries your consumers have by getting a free report of what they're searching for in Google and YouTube
George Cole's insight:
Great way to kick off thinking about a destination if you;re going to try and plan an infopraphic
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A_Smorgasbord_of_Content_Marketing_Metrics_.png (972x2486 pixels)

A_Smorgasbord_of_Content_Marketing_Metrics_.png (972x2486 pixels) | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
George Cole's insight:
How to choose the most meaningful KPIs for your content
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The BEST email subject lines: 62 formulas to get your emails read - SumoMe

The BEST email subject lines: 62 formulas to get your emails read - SumoMe | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
Skyrocket open rates with this massive list of subject line formulas so your subscribers ACTUALLY read your emails.
George Cole's insight:
Actually pretty useful prompt - made me think a lot harder about subject lines!
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20 examples of websites following the EU cookie law: 2016 edition

20 examples of websites following the EU cookie law: 2016 edition | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
Back in 2012, we marked the introduction of the EU cookie law with this post and this handy guide.
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Answering the key question of content auditing: Where do I start?

Answering the key question of content auditing: Where do I start? | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
Functional content, on-site content, static content or whatever term you prefer to use, is the lifeblood of any brand’s digital presence.
George Cole's insight:
Timely.
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Expanded Text Ads Have Arrived: What Does It Mean For You? By James @ThoughtShiftUK

Expanded Text Ads Have Arrived: What Does It Mean For You? By James @ThoughtShiftUK | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
How will expanded text ads change the layout of text ads headline and description character limit? What new opportunities will arise for advertisers in paid
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