Facebook Marketing Strategy, Tips and Tools
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Facebook Marketing Strategy, Tips and Tools
Latest Facebook Marketing, Advertising, Social eCommerce Strategy, Tips and Tools
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Free Complete Guide To The Facebook Timeline For Content Marketing and Social Media Professionals

Free Complete Guide To The Facebook Timeline For Content Marketing and Social Media Professionals | Facebook Marketing Strategy, Tips and Tools | Scoop.it

In this free online course, we’ll be covering the basics of getting started and using Facebook all the way up to the advanced features that we can easily use to increase our brand’s presence in the eyes of our customers. From ways to get more fans to our Facebook page to how to best engage those fans, this online course covers it all.

Some of things you will learn:

  • The importance of your real homepage, the News Feed
  • 10 ways to get more fans to your page
  • Using exclusivity to improve your Facebook following
  • Seamlessly connecting your website and Facebook page together
  • The basics of using Facebook’s Insights
  • And much, much more!
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Top 10 Best Facebook Business Pages

Top 10 Best Facebook Business Pages | Facebook Marketing Strategy, Tips and Tools | Scoop.it
You can vote on designs, look through the catalog and add shirts to your shopping cart directly from the page. Talk about convenience! threadless Top 10 Best Facebook Business Pages. Starbucks. I found the Starbucks page ...
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Facebook Advertising: The Fundamentals for Small-Business Owners

Facebook Advertising: The Fundamentals for Small-Business Owners | Facebook Marketing Strategy, Tips and Tools | Scoop.it
Facebook Advertising: The Fundamentals for Small-Business Owners. Before you kick off your campaign, learn the basics of advertising on the social network. from Entrepreneur ...
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The Photo-Sharing Wars Aren't Over Yet. Snapchat And Cinemagram.

The Photo-Sharing Wars Aren't Over Yet. Snapchat And Cinemagram. | Facebook Marketing Strategy, Tips and Tools | Scoop.it
The Photo-Sharing Wars Aren't Over Yet. Snapchat And Cinemagram Are ...TechCrunchWhen Instagram's roughly $750 million sale to Facebook closed, it seemed that the photo-sharing chapter in mobile app history closed.
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Why the new Facebook Camera wants to be your default social camera app for iPhone

Why the new Facebook Camera wants to be your default social camera app for iPhone | Facebook Marketing Strategy, Tips and Tools | Scoop.it
Earlier today, Facebook released its Facebook Camera app, a standalone job that allows users to shoot, filter and upload photos to the social network. This app comes just weeks after ......
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The Perils of Social Coupon Campaigns

The Perils of Social Coupon Campaigns | Facebook Marketing Strategy, Tips and Tools | Scoop.it

We explored the impact of social coupon campaigns on three locally oriented businesses located in a southeastern city in the United States: an ethnic restaurant that normally earned $2,500 in net profit per month; a car wash service that normally earned $6,000 per month; and a beauty salon/spa that normally earned $6,600 per month.

We tracked these businesses for one year following their coupon launches, providing us with information on several business variables, including the revenue trend and acquisition and retention rates. Based on this data, we developed business models to project how the coupon campaigns would affect both short-term and long-term performance... More

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5 Ways to Market on Facebook That You Haven’t Thought Of | Constant Contact Blogs

5 Ways to Market on Facebook That You Haven’t Thought Of | Constant Contact Blogs | Facebook Marketing Strategy, Tips and Tools | Scoop.it

You know you’re supposed to pin your posts on Facebook. You even know all of the ins and outs of Timeline. Heck, you may even know how to run a social campaign to boost sales. That’s good – as small businesses get familiar with Facebook marketing, the innovation starts kicking in.

Jason Alvey, the founder of The Four Firkins in Minneapolis, has worked hard with the rest of his team to make sure the beer store’s Facebook Page stays on the map. They do all of the traditional Facebook marketing strategies … and then some.

The staff posts photos and videos. They interact with fans on a daily basis and announce new beer shipments – sometimes exclusively through Facebook.

The Four Firkins team also does five things to grow their Facebook Page that are a little less common. Here are five strategies any small business or organization can take away from a glimpse at the Four Firkins Facebook Page...

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How to Create a Facebook Marketing Strategy for a Non Profit | Jeffbullas's Blog

How to Create a Facebook Marketing Strategy for a Non Profit | Jeffbullas's Blog | Facebook Marketing Strategy, Tips and Tools | Scoop.it
The rise and rise of Facebook is producing a scramble by marketers in companies and non profits to leverage its huge global database, passionate communities and traffic generated by its 750 million users.The growth of the social web is both an...
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The 5 All-Time Best Facebook Campaigns

The 5 All-Time Best Facebook Campaigns | Facebook Marketing Strategy, Tips and Tools | Scoop.it
In a dramatic bit of timing, GM announced it was pulling its $10 million in Facebook advertising mere days before the latter company’s IPO.
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5 Ways Facebook's IPO Affects Brands and Marketers

5 Ways Facebook's IPO Affects Brands and Marketers | Facebook Marketing Strategy, Tips and Tools | Scoop.it
What does Facebook going public mean for brands? Here's the answer.
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Do You #FollowFriday on Twitter? What #FF Means and How to Use it Effectively

Do You #FollowFriday on Twitter? What #FF Means and How to Use it Effectively | Facebook Marketing Strategy, Tips and Tools | Scoop.it

All you need to know about #FF and #FollowFriday - plus the best tips for recommending followers on Twitter...


If you’ve been on Twitter for any length of time, your page may burst into a flurry of usernames every Friday. Follow Friday, more commonly known by the hashtag #ff, was originally created by a tweeter in 2009 to recommend followers to others. Before long, it took on a life of its own, and users were sharing their Follow Friday recommendations with the Twitterverse every week.

Read Twitter Marketing Tips, Facebook Marketing Tips and Pinterest Marketing Tips.

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How to customize facebook cover photos and make them look really good

How to customize facebook cover photos and make them look really good | Facebook Marketing Strategy, Tips and Tools | Scoop.it

Answers: How do I create great looking Facebook cover photos and images that my fans will find engaging to increase traffic?

Well, here you can create a custom facebook cover without doing any much. all you have to do is login with your facebook account , and customize your cover photo with the available resources on their server.

there are about 21 static cover categories to choose from, besides you can customize your covers with your photos and name, with your name or with just your photos.

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How to Use Facebook Apps to Improve Fan Engagement | Social Media Examiner

How to Use Facebook Apps to Improve Fan Engagement | Social Media Examiner | Facebook Marketing Strategy, Tips and Tools | Scoop.it

Excerpted from article:

"Timeline presents brand-new challenges (and opportunities!) for staying top-of-mind.

 

Since page admins can no longer designate a default landing tab (also referred to as the “default welcome tab”), businesses need to get more creative and use custom apps to direct Facebook page visitors to take action.

 

One way to make up for the loss of engagement with a default landing tab is to drive visitors to your custom apps instead. Custom apps are prime real estate when optimized.

 

To get the most out of this real estate, you need to create a custom app strategy for your page.

Here’s a simple 3-step action plan to help you get momentum quickly with your new Timeline layout:

 

#1: Define Your Custom App Strategy:

Do you want to create lead generation opportunities? Or create a welcome page? Or perhaps you want to turn your app into a mini-storefront? There are endless strategies for your custom apps.

- Video within custom apps is a smart strategy to connect with your fans on a more personal level.

- Another custom app strategy is to use them to display your best content.

- Another useful strategy for custom apps is to create an e-commerce opportunity.

 

#2: Use a Third-Party Tool to Create Your Custom App:

The good news is that you have many third-party tool options. Some options are free, others charge a fee.

For some of my custom apps, I’ve used Lujure.

 

#3: Promote and Drive Traffic to Your Custom App:

To grab your fans’ attention, make sure to use strong calls to action in both the custom app name and the app thumbnail image. The thumbnail image specs are 111 x 74 pixels.

Quick Tip! Here’s a free tool (http://www.timelineimagetool.com/) that will help you create your custom app thumbnails without ever having to hire a designer...."

Read full article: http://j.mp/KmKVPn

 


Via Giuseppe Mauriello
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Effective Customer Care through Facebook - Seo Sandwitch Blog

Effective Customer Care through Facebook - Seo Sandwitch Blog | Facebook Marketing Strategy, Tips and Tools | Scoop.it
Facebook has become one of the biggest channels of customer relationship for businesses. Tips on how to use Facebook as a customer care channel.
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Facebook Launches Localized Pages for Global Brands - Search Engine Marketing

Facebook Launches Localized Pages for Global Brands - Search Engine Marketing | Facebook Marketing Strategy, Tips and Tools | Scoop.it
Marketing magazine Australia (blog)Facebook Launches Localized Pages for Global BrandsSearch Engine Marketing (blog)Winters wrote of Facebook later introducing a country-level fan count for each Global Page and for fan pages that haven't yet...
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5 rules for marketing your app on Facebook

5 rules for marketing your app on Facebook | Facebook Marketing Strategy, Tips and Tools | Scoop.it
iMedia Connection5 rules for marketing your app on FacebookiMedia ConnectionThere are more forms of communication and potential marketing channels with which to engage and reach your target audience than ever before.
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How Facebook EdgeRank is Affecting Your Fan Page

You spend months setting up a fangate page, strategizing campaigns, creating content, developing Facebook ads and engaging fans, only to find out less than 16% of those fans are being allowed to see it.
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OoVoo Makes Facebook Multi-Person Video Hangouts Possible

OoVoo Makes Facebook Multi-Person Video Hangouts Possible | Facebook Marketing Strategy, Tips and Tools | Scoop.it
ooVoo has rolled out its service to the social networking site, allowing up to 12 friends to chat face-to-face at one time.
Via SIM Partners
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Marketing to Women: To Be Fair to Facebook - The Lipstick Economy

Marketing to Women: To Be Fair to Facebook - The Lipstick Economy | Facebook Marketing Strategy, Tips and Tools | Scoop.it

Marketing to Women: To Be Fair to Facebook. Yes, we all acknowledge that Facebook may be entering a plateau, and it may need to re-energize itself.

Advertisers are increasing investments in Facebook ads. The percentage of Facebook ad budgets in the U.S. allocated towards social ads increased from 5 per cent to 23 per cent. Marin Software predict that by December 2012, advertisers will be dedicating 50 per cent of their Facebook ad budget towards sponsored stories over the coming months. Sponsored stories are different to Facebook’s traditional ads because they are placed directly into the newsfeed to ensure they get the maximum number of views, usually they are regular stories that a friend or a page that you’re connected to has shared with you.

Facebook still delivers a high concentration of highly connected women. Facebook still allows marketers the ability to market without spending tons of money. And Facebook is still about conversation. Here’s a handy infographic with some great stats for us geeky marketers...

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The World Is Obsessed With Facebook… How’s Your Business Dealing With This?

Blog post at New Customer Workshop :

The World is Obsessed with Facebook, what is your business doing about it? Check out some of these stats pulled from the video infograph[..] (Are you advertising your #smallbiz in a newspaper?
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The Facebook shopping spree continues: Scoops up gifting app ...

The Facebook shopping spree continues: Scoops up gifting app ... | Facebook Marketing Strategy, Tips and Tools | Scoop.it
Read 'The Facebook shopping spree continues: Scoops up gifting app Karma' on Digital Trends. Socially-gifted gifting app Karma has been acquired by...
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25 Facebook Marketing Tips to Increase Sales | Jeffbullas's Blog

25 Facebook Marketing Tips to Increase Sales | Jeffbullas's Blog | Facebook Marketing Strategy, Tips and Tools | Scoop.it
Facebook marketing whether it is a for a blogger, business, author or a musician must achieve the goals you have set out in your marketing strategy and plan. At the end of the day the final objective is to increase sales.
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7 Companies That Could Have Been Facebook

7 Companies That Could Have Been Facebook | Facebook Marketing Strategy, Tips and Tools | Scoop.it

t’s been a long road for Facebook. What began as an intimate platform has turned into a social networking giant serving more than 900 million users.


Via Brian Yanish - MarketingHits.com
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Jeff Walker's Product Launch Formula - Watch Video! | Facebook

Jeff Walker's Product Launch Formula - Watch Video! | Facebook | Facebook Marketing Strategy, Tips and Tools | Scoop.it

Via Jeff Walker... "So this is the deal... I've got a really cool 3-part video training about my "Fancy Master Planning Process" - and you can have it free. All you have to do is "Like" the page and you'll get instant access to the full training.

There's no upsells, downsells, or anything like that. This is pure 100% "like bait". You get the entire training. For free.

Here's the link:

CLICK HERE for "My Fancy Master Planning Process"

This 3-part video training is all about my personal Strategic Planning Process for my entire life. I've spent the past 17 years developing and refining my approach, and it's unique. This is the exact process I've used to...

- create multiple, million-dollar businesses (and keep growing my businesses for  over the 16 years)

- help my PLF Owners crush it with more than $300 million in product launches

- take off on multi-week adventures, totally unplugged and disconnected (like rafting through the Grand Canyon)

- create an amazingly sweet family life, with a 24-year marriage and teenagers who aren't afraid to be seen in public with me  :-)

- maintain a super-active lifestyle with regular skiing, mountain biking, tennis, running, etc.

- plus, create an amazing life for my family

Interested to find out how I did it?

Just head over to Facebook now and check out the new Product Launch Formula page... click the "Like" button... and it's yours FREE

* Check out these Free Additional Facebook Marketing Resources.

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Facebook rolls out the ability to manage pages from mobile apps

Facebook rolls out the ability to manage pages from mobile apps | Facebook Marketing Strategy, Tips and Tools | Scoop.it

Wondering: How do I manage Facebook pages from my mobile device?

Well, managing Facebook pages from mobile devices has been a tricky challenge for page admins, but thankfully Facebook has just started testing an app that will make their lives easier. It’s called Facebook Pages Manager and it is available in the app store now for some countries and is rolling out to everyone in the next few days.
..

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Facebook Traffic to Retail Up 92%, Twitter Shoppers Spend More Than Google

Facebook Traffic to Retail Up 92%, Twitter Shoppers Spend More Than Google | Facebook Marketing Strategy, Tips and Tools | Scoop.it
Facebook matey visits t' retail market grew 92% in 12 moons; Twitter squawkers spend more than Google shipmates accord'n t' th' results o' a study in consumer behavior analysis across all traffic sources t' major retail sites.
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