Social Sharing: Twitter has highest amplification rate, email has highest conversion rate | Marketingsherpa Blog | Marketing&Advertising |
Social referral programs allow companies to tap into their customer advocates to promote their brands, products and services by getting those customers to share within their social networks.


These programs then track the shares through to the conversion, whether that is a sale, an opt-in or a coupon redemption.


Extole recently conducted research on 20% of its customer base with an average data collection length of 45 weeks, and this research uncovered some interesting data points on social sharing among different companies....

Via Jeff Domansky