Online Marketing
504 views | +0 today
Follow
Online Marketing
Articles on online marketing curated by eZanga.com
Curated by eZangaInc
Your new post is loading...
Your new post is loading...
Rescooped by eZangaInc from Google Plus and Social SEO
Scoop.it!

3 SEO Techniques You Probably Haven’t Heard About

3 SEO Techniques You Probably Haven’t Heard About | Online Marketing | Scoop.it
Search Engine Optimization, or SEO as we popularly know it, is perhaps the most important thing to do these days if a business wants to have a successful online presence. Sadly though, most business …

Via Neil Ferree
more...
Neil Ferree's curator insight, August 29, 2014 4:30 PM

Semantic + Holistic + Barnacle = New SEO


Semantic SEO 

Search engines are focusing on becoming “more human” by understanding the natural language of the queries. 


Holistic SEO

Holistic SEO deals with delivering a better user experience.


Barnacle SEO

Just the way barnacles attach themselves to whales in order to get nutrients, a small business can latch itself to a relevant big brand.


All of these techniques will help drive traffic to your site as will using a Social SEO methodology where your audience learns to trust your content for being current, relevant and useful.

Scooped by eZangaInc
Scoop.it!

The State of Mobile PPC: Past, Present, and Future [Data] | WordStream

The State of Mobile PPC: Past, Present, and Future [Data] | WordStream | Online Marketing | Scoop.it
Data and trends on mobile adoption rates, mobile advertising costs, mobile conversion rates and more! We predict the future of mobile PPC.
more...
No comment yet.
Scooped by eZangaInc
Scoop.it!

How Facebook Is Eroding Google's Dominance in Online Advertising

How Facebook Is Eroding Google's Dominance in Online Advertising | Online Marketing | Scoop.it
Google might know where you go on the Web, but Facebook knows who you are and gives advertisers a demographic added context to utilize.
more...
No comment yet.
Rescooped by eZangaInc from SEO Tips, Advice, Help
Scoop.it!

Bing On Search Spam Detection Techniques & Filtering

Bing On Search Spam Detection Techniques & Filtering | Online Marketing | Scoop.it
Microsoft's Igor Rondel, Principal Development Manager of the Bing Index Quality team published a blog post on the Bing Search blog named Web Spam Filterin

Via Bonnie Burns
more...
Bonnie Burns's curator insight, August 28, 2014 11:15 AM

How Bing's search algorithms detect, filter and combat spam to improve their search quality.

Andrew Wroblewski's curator insight, August 30, 2014 5:05 PM

http://yourprofitweb.com/ny/seo-nyc-nyc-seo-company/

Scooped by eZangaInc
Scoop.it!

Sitelinks: What They Are and Why They're Important for SEO - eZanga Articles

Sitelinks: What They Are and Why They're Important for SEO - eZanga Articles | Online Marketing | Scoop.it

You've definitely seen sitelinks before, but you may not have realized it. If you have, you've tried to figure out how to create them for your site. You couldn't. But improve your chances of getting them with the tips in this post.

more...
No comment yet.
Scooped by eZangaInc
Scoop.it!

PPC Advertising Did Not Work - How To Fix It | PPC Tips

PPC Advertising Did Not Work - How To Fix It | PPC Tips | Online Marketing | Scoop.it
You've Tried Pay-Per-Click Advertising and Failed...Now What? (So you've tried pay-per-click advertising and failed...now what?
more...
No comment yet.
Scooped by eZangaInc
Scoop.it!

New to PPC? Great, Use These 4 Tips! - Business 2 Community

New to PPC? Great, Use These 4 Tips! - Business 2 Community | Online Marketing | Scoop.it
New to PPC? Great, Use These 4 Tips!
Business 2 Community
If you are a business owner that is getting ready to test the pay per click waters, this blog post is just for you!
more...
No comment yet.
Rescooped by eZangaInc from The MarTech Digest
Scoop.it!

The Power of Remarketing in PPC (Infographic) - Digital Marketing Philippines

The Power of Remarketing in PPC (Infographic) - Digital Marketing Philippines | Online Marketing | Scoop.it

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 

 


Via marketingIO
more...
marketingIO's curator insight, August 24, 2014 4:12 PM

Absolutely applicable to B2B. Any non-social inbound program needs to incorporate remarketing, especially with regards to the Rule of 7.

Rescooped by eZangaInc from Digital-News on Scoop.it today
Scoop.it!

Improvements To Help Your Paid Search Advertising (PPC) Campaign Budget

Improvements To Help Your Paid Search Advertising (PPC) Campaign Budget | Online Marketing | Scoop.it
Since when do readers want to be insulted or put in a position of feeling stupid? Probably never. As an industry author and owner of a web marketing agency I have to keep up with industry news. For t…

Via Thomas Faltin
more...
No comment yet.
Scooped by eZangaInc
Scoop.it!

Why Bending the Truth to Make a Sale Isn't Worth It

Why Bending the Truth to Make a Sale Isn't Worth It | Online Marketing | Scoop.it
Learn about the harmful repercussions of stretching the truth in the sales process. (Why telling tall tales isn't the best #sales strategy.
more...
No comment yet.
Scooped by eZangaInc
Scoop.it!

Your Personality Is the Most Powerful Tool You Have

Don't sweat the brainy stuff. Just be your likeable self. (Get down with yo' fine self; your personality is the best tool you have in the workplace.
more...
No comment yet.
Scooped by eZangaInc
Scoop.it!

Improve Pay Per Click Advertising ROI With This Simple Tip

Improve Pay Per Click Advertising ROI With This Simple Tip | Online Marketing | Scoop.it
Here is a simple tip to follow that will help you make sure every cent that you spend on PPC has the potential to help drive your business forward.
more...
No comment yet.
Scooped by eZangaInc
Scoop.it!

The Simplified Pros and Cons of Pay-Per-Click - Business 2 Community

The Simplified Pros and Cons of Pay-Per-Click - Business 2 Community | Online Marketing | Scoop.it
Business 2 Community
The Simplified Pros and Cons of Pay-Per-Click
Business 2 Community
The Simplified Pros and Cons of Pay Per Click image PPC 300x198 PPC advertising is much easier than it sounds.
more...
No comment yet.
Scooped by eZangaInc
Scoop.it!

What Does Your Headshot Say About You? - eZanga Articles

What Does Your Headshot Say About You? - eZanga Articles | Online Marketing | Scoop.it

Actors have them. Authors have them. Business professionals have them, too. We're talking about headshots. How well does yours represent you?

more...
No comment yet.
Rescooped by eZangaInc from SEO Tips, Advice, Help
Scoop.it!

Bing, Following Google, Will Test Close Variants in Exact Match

Bing, Following Google, Will Test Close Variants in Exact Match | Online Marketing | Scoop.it
Bing will test the inclusion of close variants in exact match for some queries, which some say helps pave the way for a future with keywordless search.

Via Bonnie Burns
more...
Bonnie Burns's curator insight, August 28, 2014 11:21 AM

During its test, Bing says exact match will include "minor grammatical variations," such as plurals, abbreviations, acronyms, spacing, and misspellings.

Andrew Wroblewski's curator insight, August 30, 2014 5:05 PM

http://yourprofitweb.com/ny/

Scooped by eZangaInc
Scoop.it!

3 Reasons You Need Social Advertising for Your Business - Business 2 Community

3 Reasons You Need Social Advertising for Your Business - Business 2 Community | Online Marketing | Scoop.it
3 Reasons You Need Social Advertising for Your Business
Business 2 Community
Social advertising is becoming the new go-to for businesses of all sizes.
more...
No comment yet.
Rescooped by eZangaInc from Content Strategy and Content Marketing
Scoop.it!

21 Simple and Free SEO Tools

21 Simple and Free SEO Tools | Online Marketing | Scoop.it
A list of the best free SEO tools that can lead to immediate gains in your marketing, today.

Via Nekhia Christian
more...
No comment yet.
Rescooped by eZangaInc from Daily Magazine
Scoop.it!

50 Favorite Online-Marketing Influencers of 2014

50 Favorite Online-Marketing Influencers of 2014 | Online Marketing | Scoop.it
These people provide useful, reliable information in their blogs and on social media and have expert knowledge in various fields.

Via THE OFFICIAL ANDREASCY
more...
THE OFFICIAL ANDREASCY's curator insight, August 26, 2014 1:05 AM

Who are your favorite online-marketing influencers?

Scooped by eZangaInc
Scoop.it!

Amazon Prepares Online Advertising Program – Wall Street Journal

Amazon Prepares Online Advertising Program – Wall Street Journal | Online Marketing | Scoop.it
Wall Street JournalAmazon has told potential ad partners that it may begin testing a new placement platform later this year. Pictured, Amazon CEO Jeff Bezos in June. Reuters. Amazon.com Inc. AMZN -0.40% Amazon.com Inc.
more...
No comment yet.
Scooped by eZangaInc
Scoop.it!

Larry Kim's Top 10 AdWords Hacks - eZanga Articles

Larry Kim's Top 10 AdWords Hacks - eZanga Articles | Online Marketing | Scoop.it

Ten important takeaways from Larry Kim's recent KISSmetrics webinar.

more...
No comment yet.
Rescooped by eZangaInc from Digital-News on Scoop.it today
Scoop.it!

5 Reasons to Use SEMrush: A Review

5 Reasons to Use SEMrush: A Review | Online Marketing | Scoop.it
There are lots of SEO tools on the market. How do you know which one to use? Jo Turnbull reviews SEMrush and explains 5 ways to use this powerful SEO tool.

Via Thomas Faltin
more...
No comment yet.
Scooped by eZangaInc
Scoop.it!

Negative Keywords: A Huge Positive for Your PPC Campaign - eZanga Articles

Negative Keywords: A Huge Positive for Your PPC Campaign - eZanga Articles | Online Marketing | Scoop.it

You don't want to waste spend on people searching for something similar to your keyword and clicking on accident. That's what negative keywords are for.

more...
No comment yet.
Scooped by eZangaInc
Scoop.it!

Google AdSense Launches Newly Designed Home Page

Google AdSense Launches Newly Designed Home Page | Online Marketing | Scoop.it
It appears publishers must now use the new dashboard Google AdSense began testing toward the end of last year, and not everybody is happy about it. Accordi (How do you feel about the new Google AdSense Homepage?
more...
No comment yet.