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6 Ways Content Marketing Has Changed Public Relations | TheNextWeb

6 Ways Content Marketing Has Changed Public Relations | TheNextWeb | Online Marketing | Scoop.it

Back in 2007, when Twitter was taking off, the PR industry faced a pivot point. It was no longer effective to cold email as many journalists as possible....

 

What PR practitioners found was four key elements to getting their stories out there:

Tell a storyHelp journalists stand out among their competitorsCreate captivating content that customers and journalists are going to find valuableDo extensive research to find where the audiences are, and distribute your content there

 

In other words, they began doing content marketing. There are several other ways content marketing has changed the way we “do PR.” Here are a handful of examples:...


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Jeff Domansky's curator insight, June 29, 2014 10:35 PM

Is it PR or content marketing?

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The 6 Principles of Epic Content Marketing

The 6 Principles of Epic Content Marketing | Online Marketing | Scoop.it

Dazzling data for digital marketing mavens...Did you know that 25% of Americans only use a mobile device to access the internet? Or that 47% of marketers have generated leads from Facebook, 35% from LinkedIn and 34% from Twitter? If those statistics are of interest to you, then you won’t want to miss today’s post which includes 36 other amazing facts just like those.Ready to dive in? Check these out...


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Jeff Domansky's curator insight, September 22, 2013 10:16 PM

Such valuable advice and six content fundamentals from Joe Pulizzi's new book Epic Content.

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How inspiring content can spark sales

How inspiring content can spark sales | Online Marketing | Scoop.it
Why did people donate to help a kid who made a cardboard game arcade? How did a game show boost the sales of IBM? Andrew Davis explains how great storytelling boosts ROI.

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Jeff Domansky's curator insight, May 29, 2014 11:19 PM

Content marketing should always start with the story. And the results can be sales.