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Rescooped by kanagaraj from Destination marketing
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6 Cities and States Reinventing Themselves Through Branding

6 Cities and States Reinventing Themselves Through Branding | Export Marketing | Scoop.it

"Is it possible to distill the character of a city into a single, striking logo? In some ways it seems crass to (re)brand a place, reducing the complexity of a locale into to what is, essentially, a marketing campaign. Done well, however, the efforts can unite locals and lure leisure travelers, who bring with them a major financial boon (check out the World Bank’s map of international tourist dollars from the past four years—there’s a lot of cash involved). But have we reached peak branding?"


Via Julien Dos Reis Pedro
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Rescooped by kanagaraj from Professional Business Networking
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Social Media Marketing (Infographic)

Social Media Marketing (Infographic) | Export Marketing | Scoop.it

25 Handpicked quotes about The Power of Social Networking


Via paulgreen
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