Engagement
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Rescooped by Maria Elena Sanz Ibarra from HR & Management Trends
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How Maslow's Hierarchy of Needs influences Employee Engagement

How Maslow's Hierarchy of Needs influences Employee Engagement | Engagement | Scoop.it
“ This month’s post is a little different as we explore the psychoanalytical side behind Employee Engagement. Our story starts with the eminent psychologist Abraham Maslow and his much lauded (and la...”
Via Corinne Chauffrut Werner , Diane Saura
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Rescooped by Maria Elena Sanz Ibarra from digital marketing strategy
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The top storytelling brands

The top storytelling brands | Engagement | Scoop.it
“Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.”
Via brandinmind, massimo facchinetti, Os Ishmael, malek
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Rescooped by Maria Elena Sanz Ibarra from digital marketing strategy
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Business Storytelling: 5 Mistakes Most Folks Make

“The purpose of this presentation is to list 5 typical mistakes people make when sharing stories in business settings.”
Via Dr. Karen Dietz, Brian Yanish - MarketingHits.com, massimo facchinetti, malek
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massimo scalzo's curator insight, July 27, 2014 8:34 AM

Thank You Karen ! It's very very interesting !!!

Alain Theriault MBA's curator insight, July 29, 2014 12:22 PM

the more information overload out there, the more it becomes important to be able to tell a memorable story!

Martin (Marty) Smith's curator insight, August 6, 2014 4:09 PM

Funny was just thinking about how everything starts with a story now. Didn't think about these five "mistakes" though. Great post.

Rescooped by Maria Elena Sanz Ibarra from Paco Prieto
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Intrinsic Motivation for the Classroom

Intrinsic Motivation for the Classroom | Engagement | Scoop.it
Bring on the i. I just finished reading several books about intrinsic motivation. None of the research is new, so why aren't we incorporating intrinsic motivation into the classroom more? Here are ...
Via Paco Prieto
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Rescooped by Maria Elena Sanz Ibarra from komunIKT
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Observatorio Internacional de Medios de Comunicación - El quinto poder (2003)

Observatorio Internacional de Medios de Comunicación -  El quinto poder (2003) | Engagement | Scoop.it
Observatorio Internacional de Medios de Comunicación El quinto poder por Ignacio Ramonet El Observatorio Internacional de Medios de Comunicación (OIMC) surge como “quinto poder” para contrapesar los excesos del poder mediático. Los medios de comunicación, concebidos en su origen como canales de la libertad de expresión contra los abusos del poder político y económico, en la era de la globalización han pasado a expresar los intereses de un puñado de gigantescas empresas mediáticas identificadas con los intereses económicos del establishment, en detrimento del derecho de los ciudadanos a una información veraz. La prensa y los medios de comunicación han sido, du
Via komunIKT
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Rescooped by Maria Elena Sanz Ibarra from Comunicación 360º. Comunicating Today
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Silvia Lázaro - Observatorio de Comunicación Interna

"Silvia Lázaro nos habla sobre el futuro de la comunicación interna en la empresa. Es necesario que cada empleado tenga una implicación activa dentro de su empresa y progresar juntos en la misma línea."
Via Grupo Comunicating
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El Ciudadano » Organizaciones sociales expondrán a diputados problemáticas del uso de agua en Chile

El Ciudadano » Organizaciones sociales expondrán a diputados problemáticas del uso de agua en Chile | Engagement | Scoop.it
El Ciudadano » Organizaciones sociales expondrán a diputados problemáticas del uso de agua en Chile http://t.co/VWmuxjaFB0 vía @el_ciudadano
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EyN: MOP definirá si hacer carretera hídrica o desaladoras en el norte

EyN: MOP definirá si hacer carretera hídrica o desaladoras en el norte http://t.co/j0jABHUqEM
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Rescooped by Maria Elena Sanz Ibarra from digital marketing strategy
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The Science Behind Storytelling Infographic

The Science Behind Storytelling Infographic | Engagement | Scoop.it
“Brands use social for storytelling 88 percent of the time.”
Via malek
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Tania Tytherleigh's curator insight, July 19, 2014 8:37 PM

Storytelling is also a powerful leadership tool we can use to really connect with our staff. 

Rescooped by Maria Elena Sanz Ibarra from digital marketing strategy
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Infographic: Brands on social media are 57 percent more likely to increase sales leads

Infographic: Brands on social media are 57 percent more likely to increase sales leads | Engagement | Scoop.it
Would you like your organization to attract the best employees in your industry?Would you like to increase sales leads?Do you want your organization to be seen as a fierce competitor?Then become more active on social media,an infographic from LinkedIn and Altimeter Group advises.The more engaged organizations are on social media (specifically LinkedIn), the more engaged, optimistic and inspired their employees are. And the happier your employees are, the better your organization performs.According to the graphic, employees at socially engaged companiesare:Twenty-seven percent more likely to feel optimistic about their organizations' futures.Twenty percent more likely to stay at their organizations.Fifteen percent more likely to feel connected to co-workers outside of their immediate teams.The infographic also explains that socially engaged companies are:Forty percent more likely to be seen as competitive.Fifty-seven percent more likely to see an increase in sales leads.Fifty-eight percent more likely to attract top talent.You shouldn't need any more reasons to up your organization's social media use, but in case you do, take a look at the infographic:
Via massimo facchinetti, malek
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Rescooped by Maria Elena Sanz Ibarra from All Things Strategy
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How to Turn a Strategy Session from Good to Great

How to Turn a Strategy Session from Good to Great | Engagement | Scoop.it
“ We all use strategy sessions in our projects to some extent. For some of us, it’s a 15 minute regroup, while for others, it is a brainstorm that takes up an”
Via Lea Woodward
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Lea Woodward's curator insight, June 25, 2013 1:51 AM

Great insights to make strategy sessions work better for your business:

 

1. Be at your peak performance

2. Encourage openness, don't be afraid of debate

3. Create small goals but keep the big ones in mind too

4. Maintain momentum by establishing leads

5. Make time constraints that push productivity without debilitating the creative mind

6. Eliminate distractions

7. Introduce objectivitiy, bring in fresh eyes

8. Follow through and take action

Rescooped by Maria Elena Sanz Ibarra from Innovación social y tecnológica
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¿Qué es el marketing de contenidos?

¿Qué es el marketing de contenidos? | Engagement | Scoop.it
“ Un post que resume qué es el marketing de contenidos y cómo se puede implementar en redes sociales.”
Via @ilefg
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Rescooped by Maria Elena Sanz Ibarra from Elearning, formación y entretenimiento
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Los Premios del Observatorio de Comunicación Interna apuestan por la creatividad y la orientación a resultados

Los Premios del Observatorio de Comunicación Interna apuestan por la creatividad y la orientación a resultados | Engagement | Scoop.it
“ Inforpress, IE Business School y la revista Capital Humano, socios fundadores del Observatorio de Comunicación Interna e Identidad Corporativa, han convocado la V edición de los Premios a las Mejores Prácticas en Comunicación Interna, con el...”
Via Oberta Publishing
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Rescooped by Maria Elena Sanz Ibarra from Comunicación 360º. Comunicating Today
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V Edición de los Premios otorgados por el Observatorio de Comunicación Interna e Identidad Corporativa

V Edición de los Premios otorgados por el Observatorio de Comunicación Interna e Identidad Corporativa | Engagement | Scoop.it
“ ING Direct, Banco Popular, ICO, Línea Directa Aseguradora, Iberdrola y LG Electronics, han sido las seis organizaciones ganadoras de los V Premios a las Mejores Prácticas en Comunicación Interna, otorgados por el Observatorio de Comunicación...”
Via Grupo Comunicating
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Fundación Chile: La puesta en marcha de la primera planta desalinizadora de agua con energía solar

Fundación Chile: La puesta en marcha de la primera planta desalinizadora de agua con energía solar (FCh: La puesta en marcha de la primera planta desalinizadora de agua con energía solar http://t.co/qCSrbf1ptj)...
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