Ebay app bridges online, in-store selling for retailers | Utilising Social Media | Scoop.it

EBay introduced a mobile application it says will enable sales clerks at stores to use web-grade analytics to personalize customer interaction and boost sales. No retailer is actually using the technology just yet, but eBay’s retail partners — including Aeropostale, Macy’s, Toys ‘R’ Us and Urban Outfitters — say they will be adopting it soon.

Via Vasia Dimitropoulou