Exclusive Teaching Resources for Business Communication Instructors
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Exclusive Teaching Resources for Business Communication Instructors
This online magazine is the creation of Bovee and Thill, the authors of the best-selling college textbooks in business communication for more than 25 years and the recognized leaders in digital communication, social media, and mobile business communication. These resources focus on a wide variety of media, including videos, PowerPoints, infographics, PDFs, podcasts, and websites (including interactive and social media), covering every conceivable topic in business communication, so you can keep your course fresh and up to date. For more information about Bovee and Thill's texts and the exclusive, superior coverage they give to all aspects of business communication, visit http://blog.businesscommunicationblog.com. For instructor examination copies, go to http://blog.businesscommunicationnetwork.com/texts. To find your local sales representative, visit http://www.pearsonhighered.com/educator/replocator. To contact the authors, send an email to hotline@boveeandthillbusinesscommunicationblog.com. To see A Comprehensive Guide to Business Communication Instructional Resources, visit http://blog.businesscommunicationnetwork.com/resources. Subscribe to a free weekly newsletter of new posts to all 11 of Bovee & Thill's Online Magazines: http://sco.lt/8kgeVV.
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Communication Ethics: How to Make Good Choices When Your Choices Aren't Clear

Every business communicator encounters situations that require ethical decision making. How can you be sure that you are making the right choice whenever you face one of these challenges? By following this four-step approach, you can be more confident that you are making the best possible choices, even in the most difficult circumstances.

 

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Balancing Emotional and Logical Appeals for Persuasive Messages

One of the most important decisions to make when crafting persuasive messages is finding the optimum balance of emotional and logical appeals. Few message appeals are entirely emotional or entirely logical, so knowing enough about your audience to mix just the right blend of appeals will help you create more effective messages for both internal and external audiences.

 

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Do Your Visuals Tell the Truth?

Visual media have become a central element in business communication, and all business professionals have a responsibility to apply ethical decision making to the visuals they create, whether it’s a simple bar graph, a photo, a technical diagram, or the design of a web page.

 

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