Exclusive Teaching Resources for Business Communication Instructors
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Exclusive Teaching Resources for Business Communication Instructors
This online magazine is the creation of Bovee and Thill, the authors of the best-selling college textbooks in business communication for more than 25 years and the recognized leaders in digital communication, social media, and mobile business communication. These resources focus on a wide variety of media, including videos, PowerPoints, infographics, PDFs, podcasts, and websites (including interactive and social media), covering every conceivable topic in business communication, so you can keep your course fresh and up to date. For more information about Bovee and Thill's texts and the exclusive, superior coverage they give to all aspects of business communication, visit http://blog.businesscommunicationblog.com. For instructor examination copies, go to http://blog.businesscommunicationnetwork.com/texts. To find your local sales representative, visit http://www.pearsonhighered.com/educator/replocator. To contact the authors, send an email to hotline@boveeandthillbusinesscommunicationblog.com. To see A Comprehensive Guide to Business Communication Instructional Resources, visit http://blog.businesscommunicationnetwork.com/resources. Subscribe to a free weekly newsletter of new posts to all 11 of Bovee & Thill's Online Magazines: http://sco.lt/8kgeVV.
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Balancing Emotional and Logical Appeals for Persuasive Messages

One of the most important decisions to make when crafting persuasive messages is finding the optimum balance of emotional and logical appeals. Few message appeals are entirely emotional or entirely logical, so knowing enough about your audience to mix just the right blend of appeals will help you create more effective messages for both internal and external audiences.

 

A student version of this video is available.

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Courtland Bovee (@courtlandbovee) • Instagram Photos and Illustrations

Courtland Bovee (@courtlandbovee) • Instagram Photos and Illustrations | Exclusive Teaching Resources for Business Communication Instructors | Scoop.it

Take a look at Courtland Bovee's Instagram account with a focus on business communication, such as the custom-designed illustrations above.

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