Exciting and Engaging Experiential Marketing
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Is Virtual Reality Killing the Traditional Experiential Marketing Agency? - Business 2 Community

Is Virtual Reality Killing the Traditional Experiential Marketing Agency? - Business 2 Community | Exciting and Engaging Experiential Marketing | Scoop.it
Experiential marketing agencies have always been not only appealing, but also a practical and beneficial method to involve clients through their hands on approach and more connecting experiences. Ho…
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Interesting take on the future eating it's young...

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Microsoft’s HoloLens is Able to Merge Holographic Augmented Reality with 3D Printing

Microsoft’s HoloLens is Able to Merge Holographic Augmented Reality with 3D Printing | Exciting and Engaging Experiential Marketing | Scoop.it
The future of 3D technology is bright. Whether we are talking about 3D printing and scanning, or virtual reality and holographic displays/goggles, these spaces

Via Brittney
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Brittney's curator insight, January 22, 2015 6:15 AM

Microsoft’s HoloLens is Able to Merge Holographic Augmented Reality with 3D Printing http://3dprint.com/39000/microsoft-hololens-3d-print/

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How Brands are using Oculus Rift in their marketing campaigns

How Brands are using Oculus Rift in their marketing campaigns | Exciting and Engaging Experiential Marketing | Scoop.it
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This North Face Store's Floor Disappears, Forcing Startled Shoppers to Climb the Walls

This North Face Store's Floor Disappears, Forcing Startled Shoppers to Climb the Walls | Exciting and Engaging Experiential Marketing | Scoop.it
Fancy yourself the outdoorsy type, eh? You've got all the slickest gear for the rugged lifestyle you live every day.
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Here's a very well executed experiential campaign from The North Face in South Korea. Fun and engaging in the physical world and highly viral online

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UMG Partners with Science Fictional Ad Placement Company Mirriad and Havas Agency

UMG Partners with Science Fictional Ad Placement Company Mirriad and Havas Agency | Exciting and Engaging Experiential Marketing | Scoop.it
“Universal Music Group artists have a new way to make money from their music videos following a three-way pact between the label, in-video advertising company Mirriad and global ad agency Havas. (RT @JasonCAJohnson: Love this!”
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Submarine Rises Through Milan's Pavement In Ridiculous Publicity Stunt

Submarine Rises Through Milan's Pavement In Ridiculous Publicity Stunt | Exciting and Engaging Experiential Marketing | Scoop.it
“ Italian insurance firm Europ Assistance IT behind the stunt.”
Via harish magan
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Eye-popping street art ... and how it broke free of the banks

Eye-popping street art ... and how it broke free of the banks | Exciting and Engaging Experiential Marketing | Scoop.it
“This company creates 3D optical illusions. But when the banks didn't believe in it, it found success with P2P lending. (Eye-popping street art ...”
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Experiential agency creates incredible interactive artwork for brands
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Walkers: "Twitter vending machine" Outdoor Advert by AMVBBDO, London, BBDO

The Outdoor Advert titled Twitter vending machine was done by BBDO advertising agency for brand: Walkers in United Kingdom. It was released in the Sep 2014. (Amazing #Advertising! Check out this Twitter Vending Machine in London.
Street Advertising Services's insight:

Brilliant combination of social and experiential by Walkers to create a fun and engaging campaign!

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How To Measure The Impact Of Your Experiential Marketing Campaign

How To Measure The Impact Of Your Experiential Marketing Campaign | Exciting and Engaging Experiential Marketing | Scoop.it
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Online marketing can be tracked with clicks and engagement, PR can be measured with press cuttings but what about experiential campaigns? How do you know if yours is successful?

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Virtual Reality Roller Coaster Lets You Ride the Internet - Kotaku

Virtual Reality Roller Coaster Lets You Ride the Internet - Kotaku | Exciting and Engaging Experiential Marketing | Scoop.it
“Virtual Reality Roller Coaster Lets You Ride the InternetKotakuFolks are using the Oculus Rift for all sorts of interesting things. You name it, and there's probably a Rift demo for it.”
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Experiencing is believing: what virtual reality could mean for ads and brands

Experiencing is believing: what virtual reality could mean for ads and brands | Exciting and Engaging Experiential Marketing | Scoop.it
“If Facebook can pull off mass adoption of Oculus Rift, how will it change media and marketing? Mike McGee dares to dream (No tickets for an event?”
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Real-Time Digital Makeup with Projection Mapping

Real-Time Digital Makeup with Projection Mapping | Exciting and Engaging Experiential Marketing | Scoop.it
“ Projection mapping has been around for some years now but it is yet to be used to its ultimate potential.”
Via Mohir
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Google Ventures Invests in Cinematic Virtual-Reality Startup Jaunt - Variety

Google Ventures Invests in Cinematic Virtual-Reality Startup Jaunt - Variety | Exciting and Engaging Experiential Marketing | Scoop.it
“Variety Google Ventures Invests in Cinematic Virtual-Reality Startup Jaunt Variety Earlier this summer, Facebook closed the $2 billion acquisition of Oculus VR, a maker of virtual-reality headsets and related technology, with the social giant...”
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With Virtual Reality technology on the verge of exploding (Sony, Samsung and Facebook all investing) the next big arms race will be for Virtual Reality content. Jaunt enables video and film makers to create VR enabled films
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VR Porn Reactions on Oculus From First-Time Virtual Reality Viewers

You might've heard of the Oculus Rift technology, but you've never seen people use it to watch XXX POV scenes. Until now. Subscribe to Complex for More: http...
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We can create phenomenal 360 degree videos for your brand but I'm afraid we draw the line at filming orgies...

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40 Brands in Virtual Reality » KZero Worldswide

40 Brands in Virtual Reality » KZero Worldswide | Exciting and Engaging Experiential Marketing | Scoop.it
“RT @KZeroWorldswide: 40 Brands in Virtual Reality http://t.co/2ToUJd5XLw #virtualreality #oculusrift”
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Samsung Announces “Project Beyond,” A Camera For Capturing Footage For Virtual Reality

Samsung Announces “Project Beyond,” A Camera For Capturing Footage For Virtual Reality | Exciting and Engaging Experiential Marketing | Scoop.it
“The device has 16 individual high-definition cameras arranged as a disc. Together, they capture a gigapixel — or 25 gigabits of data — every second. On..”
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Here Are The Coolest Ways Drones Have Been Used In Advertising

Here Are The Coolest Ways Drones Have Been Used In Advertising | Exciting and Engaging Experiential Marketing | Scoop.it
“Both small businesses and major companies have been using the machines in creative ways to advertise products. (10 Things To Know.”
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Filmmakers Look to Virtual Reality and Oculus as the Future of Storytelling

Filmmakers Look to Virtual Reality and Oculus as the Future of Storytelling | Exciting and Engaging Experiential Marketing | Scoop.it
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The Future of Travel Has Arrived: Virtual-Reality Beach Vacations | WIRED

The Future of Travel Has Arrived: Virtual-Reality Beach Vacations | WIRED | Exciting and Engaging Experiential Marketing | Scoop.it
But part of the promise of VR has always been what it means outside of gaming and entertainment. Now, with the Teleporter, Marriott Hotels is trying to be the first to show the world…well, the world.
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Experience Counts: Experiential programs fuel consumer desire to connect with a brand’s personality

Experience Counts: Experiential programs fuel consumer desire to connect with a brand’s personality | Exciting and Engaging Experiential Marketing | Scoop.it
Millennials may be digital natives - but they love live experiences http://t.co/Dp99ysmegq
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Incredible Ikea Billboard Tips an Apartment Sideways to Become a Rock-Climbing Wall

Incredible Ikea Billboard Tips an Apartment Sideways to Become a Rock-Climbing Wall | Exciting and Engaging Experiential Marketing | Scoop.it

Psst, maybe we shouldn't take this apartment—the floor seems kind of slanted.


Ikea promoted the opening of its 30th store in France by building an apartment into a vertical rock-climbing wall. Marketing shop Ubi Bene helped devise the impressive outdoor installation in the city of Clermont-Ferrand.


The wall is 9 meters high by 10 meters wide and fitted with steps and grips, allowing the public to navigate among stylish beds, cabinets, tables, chairs, sofas and accessories. (Using harnesses and with safety personnel on hand, naturally.)


The Swedish retailer's been in fine creative form with its marketing lately. Other notable efforts include lighting a forest with LED lamps to celebrate energy efficient bulbs, pitching its 2015 catalog as "cutting-edge technology" and teaming with Airbnb to give folks a chance to spend a night in one of its stores....


Via Jeff Domansky
Street Advertising Services's insight:

Here's a fun and engaging experiential campaign from Ikea. Although the likelihood of people actually climbing on the wall is small, its an eye-catching and colourful display designed to grab attention and encourage online social sharing

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Thorsten Strauss's curator insight, September 13, 2014 3:14 AM

best practise billboard/ experience marketing

Laura Avila's curator insight, September 13, 2014 9:26 AM

Incredibly inventive. So fun!

Monique Walhof's curator insight, September 14, 2014 3:02 PM

another beautiful impressive marketing move from IKEA.. 

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6 Rules Of Trade Show Guerilla Marketing

6 Rules Of Trade Show Guerilla Marketing | Exciting and Engaging Experiential Marketing | Scoop.it
“ I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Thus, I was inspired when I heard about the impact collaboration-in-the-cloud innovator Central Desktop made at the April 2012 San Francisco ad:tech conference. Rather than hire [...]”
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PR / Watch some of Richard Branson’s greatest publicity stunts

PR / Watch some of Richard Branson’s greatest publicity stunts | Exciting and Engaging Experiential Marketing | Scoop.it
“Reliving Richard Bransons Greatest Publicity Stunts http://t.co/iLtmYHv5wM #pr #marketing #business pic.twitter.com/lqIcO64Xki— Pressat (@pressat) August”
Via Will Corry
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Augmented Reality in Tourism: 10 Best Practices | Digital Tourism Think Tank

Augmented Reality in Tourism: 10 Best Practices | Digital Tourism Think Tank | Exciting and Engaging Experiential Marketing | Scoop.it
“ Augmented Reality in Tourism: 10 Best Practices | Digital Tourism Think Tank http://t.co/QLFZXeUOtD”
Via Jessika Weber
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