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The Second Best Way to Keep Readers Reading

The Second Best Way to Keep Readers Reading | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
When your readers land on your latest article, they're ready to click away. Not because of an immediate assumption that your article won't interest them. You've hooked them with your headline but... they just aren't committed yet. Don't scare them off by this one common mistake!
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Is Content Marketing Right for Your Business? | Orbit Media Studios

Is Content Marketing Right for Your Business? | Orbit Media Studios | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
you’ll typically pay somewhere between $.05 to $.25 per word ($50 to $250 per 1000 words).

Via Peg Corwin
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Peg Corwin's curator insight, February 18, 2017 2:23 AM

How much does content marketing cost? "...you’ll typically pay somewhere between $.05 to $.25 per word ($50 to $250 per 1000 words)."

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18 Tips For Writing Engaging Headlines and 27 Makeovers That Saved Stories From Extinction - MediaShift

18 Tips For Writing Engaging Headlines and 27 Makeovers That Saved Stories From Extinction - MediaShift | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Online, your product is unbundled. You get 10 words. Or 8. Or maybe 13, like I used above, to market your work. Digital success is like selling a newspaper story by story rather than day by day or week by week. And in selling that day’s paper, by subscription or newsstand, there’s just less urgency to make the headline awesome on that 150-word story buried at the bottom of page 11. Sections and geographic centers all are comfortable assumptions you can’t make in digital headlines. You must have a certain sense of desperation in writing web headlines, like those eight words are the difference between that column’s or blog’s life or death. Mostly, because it is. You aren’t owed readership. Your headline helps earn it — along with a handful of other factors like author and brand.


So any strategy involving growing and sustaining digital audience must incorporate excellence in headline writing. Must.
A few points to clarify here as we begin. I’ll be discussing writing for readers here, not for search engine optimization. That will be a consideration at times, but mostly we’re talking about people creating headlines for people....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 1, 2016 3:53 AM

Chicago Tribune's deputy digital news editor Kurt Gessler will wow you with his writing tips. His headline makeovers are superb. Highly recommended for all writers. 10/10

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How to Write Suitable Content

How to Write Suitable Content | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Having attracted your readers to your blog, your posts should offer suitable content that answers their needs and inspires them to want to read more

Via janlgordon, massimo facchinetti, Stefano Principato
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janlgordon's curator insight, April 5, 2017 7:05 AM

I selected this article from Curatti written by Alice Elliott because she explains how to write a blog post that is more readable.

 

Attract more readers with content that it suitable to them.

 

How to Create an Attractive Post

 

It's great to have a strong number of subscribers -- but you need strong content to go along with that. I agree that your audience needs to be both educated and entertained in order to capture their attention.

 

Elliott explains how to improve your articles and write the perfect post.

 

Here's what caught my attention:

 

  • The quality of your writing needs to be the best that it can be. You need to write what your audience wants to read in order to retain them.

 

  • Make your blog posts conversational style. Show your own personality in an authentic way to attract more readers. Include your own anecdotes and stories to keep their interest.

 

  • A good post contains value and is useful to the reader. Write something that can make a real difference in their lives.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/45vp30azSQI

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Is Content Marketing Right for Your Business? | Orbit Media Studios

Is Content Marketing Right for Your Business? | Orbit Media Studios | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
you’ll typically pay somewhere between $.05 to $.25 per word ($50 to $250 per 1000 words).

Via Peg Corwin
more...
Peg Corwin's curator insight, February 18, 2017 2:23 AM

How much does content marketing cost? "...you’ll typically pay somewhere between $.05 to $.25 per word ($50 to $250 per 1000 words)."

Rescooped by Exceptional Transcription Services from Public Relations & Social Marketing Insight
Scoop.it!

33 Writing Tweaks That Will Turn You into a Copywriting Master

33 Writing Tweaks That Will Turn You into a Copywriting Master | Exceptional Transcription & Business Solutions, Inc. | Scoop.it

Writing isn’t a talent—it’s a skill. A skill you can develop, refine, and improve.

Becoming a great copywriter isn’t easy, but if you consistently work on your writing, your writing will get better and better.

Here are 33 (count them!) writing tweaks that will propel you to copywriting mastery....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 10, 2016 1:17 AM

Not a professional writer or blogger?  Neil Patel shares practical tips to help improve your copywriting.

Daniel Gonzales's curator insight, November 10, 2016 5:56 PM
Another great guide to reference for the future! Awesome share for the team or newbie bloggers ;-)