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What Every Marketer Should Know About Color Theory

What Every Marketer Should Know About Color Theory | Exceptional Transcription & Business Solutions, Inc. | Scoop.it

Color theory is the art and science of colors, our understanding of how colors mix, how people perceive colors, and the message the colors communicate. Are you aware that colors impact how one thinks and behaves? In fact, color ads attract 42 percent more attention than those in black and white. This holds true even outside the realm of social media and into print marketing. Prospects hold on to colored business cards 10 times longer than standard white cards.

Why Is Color Theory Important to Content and Social Media Campaigns?
When a prospect’s eyes meet a particular color, they immediately send a message to the brain. After a nanosecond of processing the information, the individual makes a judgment about what they see. They may be interested, bored, or repulsed.

Great marketers wind up testing multiple visuals to find the best option. However, this can’t begin without an understanding of the benefits of color theory in marketing.


Via Jeff Domansky
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Jeff Domansky's curator insight, July 17, 2017 3:19 AM

Here's a look inside the world of color theory.

techsupport's curator insight, July 17, 2017 8:29 AM

Why Is Color Theory Important to Content and Social Media Campaigns?

Manasa's curator insight, July 19, 2017 2:59 PM

Colour Theory Insights for Marleting Campaigns.

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5 Tools for Successful Digital Marketing Campaigns

5 Tools for Successful Digital Marketing Campaigns | Exceptional Transcription & Business Solutions, Inc. | Scoop.it

Recent statistics show that the average person spends more time online than they spend listening to the radio and watching TV combined. If you are looking to target new customers, you should be focusing your efforts on digital marketing.


There are a lot of aspects involved in digital marketing, SEO, link building, social media management, content management and analytics, just to name a few.


If you want to have a successful digital marketing campaign, use these 5 online marketing tools to improve your overall business and sales growth....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 22, 2016 7:14 AM

Five useful digital marketing tools you might find interesting.

aprileverest's comment, December 22, 2016 9:11 AM
Awesome
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18 Premium Web Design Tools and Services for 2017

18 Premium Web Design Tools and Services for 2017 | Exceptional Transcription & Business Solutions, Inc. | Scoop.it

There are many new web tools and services for designers and developers launched every month, but how do you know which are the most useful? Which offers the best solution for a project? And which offers the most value for money?

 

We’ve managed to collect a mix of premium web tools and services covering many areas of web design, that are worth trying out. Take your time, go through the collection, and find the tool that best suits you. Here they are....


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, February 20, 2017 7:14 AM

Solid collection of web design tools.

Digit Emb's comment, April 19, 2017 10:02 AM
Great... info.
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