Digital media: what’s going to be big in 2016? - Memeburn | Exceptional Transcription & Business Solutions, Inc. | Scoop.it

So here we are – 2016, with yet another year under our belts. 2015 held some interesting developments in the digital space. We saw the launch of Instagram ads, the rise of programmatic media, Facebook and Twitter video ads and reach and frequency buying models. So the natural question to ask is, “what are we going to see in 2016”?

 

To be honest I think that 2016 is probably going to be more of the same but on a much larger scale. The trends that started in 2015 are going to become further entrenched this year. But specifically, what do we foresee?...


Via Jeff Domansky