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17 Content Marketing Gadgets of the Trade To Make It Easy

17 Content Marketing Gadgets of the Trade To Make It Easy | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Content Marketing Gadgets To Make It Easy For You So you want to do content marketing today? If so you must have the right gadgets to increase your reach a

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How To Make An Effective Content Marketing Strategy?

How To Make An Effective Content Marketing Strategy? | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Content Marketing has become instrumental in introducing your company to new prospects without having loads of banner ads and spending a ton on advertising

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How Businesses Can Use Highly Visual Online Brochures and Magazines to Convert

How Businesses Can Use Highly Visual Online Brochures and Magazines to Convert | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
While some bloggers and businesses are familiar with repurposing their content to places like SlideShare, few are leveraging the dramatic appeal of digital magazines. Here's how!
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Brand Content Marketing Should Include Executives

Brand Content Marketing Should Include Executives | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Since brands are now using content marketing as a normal, legitimate and consistent part of their digital marketing components, thought leadership from the

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Robert Caruso's curator insight, March 22, 2017 1:07 PM
Since brands are now using content marketing as a normal, legitimate and consistent part of their digital marketing components, thought leadership from the executive level is becoming an area that needs focus. From the CEO down, organizations are beginning to recognize that getting key executives involved in the content marketing portion of the brand marketing has multiple benefits.
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B2B Digital Marketing Becoming Just Like B2C Marketing

B2B Digital Marketing Becoming Just Like B2C Marketing | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
B2B digital marketing is in a period of transition that is becoming something very similar to B2C. B2B brands are being forced to deliver B2C like experiences

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Robert Caruso's curator insight, March 8, 2017 2:33 PM
It’s true that there are some substantial differences between business to business customers and retail consumer traits, but the line between how each customer type pursues purchases is getting more blurred. The customer journey of B2B buyers and the traditional retail consumer is converging, requiring B2B brands to modify how they approach their digital presence and the marketing tactics they use with prospects. Is digital marketing blurring the lines between B2B and B2C marketing?
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A Bad Experience Can Hurt Your Small Business

A Bad Experience Can Hurt Your Small Business | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Before you think that your brand isn't in an industry that needs to be concerned with bad customer experience, think again. A bad customer experience is costly

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Robert Caruso's curator insight, February 21, 2017 3:23 PM
Let’s face it, it’s becoming increasingly difficult to get a new customer into your store or on your website. With the continual changes to digital marketing, user habits and increased consumer expectations, brands certainly have their hands full. But when you add a bad customer experience to these already surmounting obstacles, your business could be shooting itself in the foot.
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Is Your Email Marketing List Big Enough?

Is Your Email Marketing List Big Enough? | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Email marketing is known to be among the most important marketing channels online, but do you have enough email subscribers to ensure your email is working

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Robert Caruso's curator insight, February 8, 2017 2:20 PM
Email marketing has been and continues to be one of the top digital marketing channels for most industries and for many reasons. Not only has email been around longer than social media, paid media and video marketing channels, it is one of the most used and accepted digital marketing channels by consumers and business people alike. Since email marketing is permission based, your target audience has given you permission to communicate with them, and that allows you to market in a way that is direct and intentional. But do you have enough email subscribers to ensure your email marketing is working?
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The Role Of Research In Marketing

The Role Of Research In Marketing | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Is research important in marketing? The role of research in marketing is to answer questions, validate what you think you know and uncover what you don't know.

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Robert Caruso's curator insight, January 9, 2017 7:41 PM
What if I told you that we spend between 1 and 4 hours of research for every piece of content we write for a client? What if you knew that we also spend between 25 and 80 hours of marketing research for new clients before we even develop their integrated digital marketing strategy, design a single graphic, write a line of code for their website or even begin writing content for their web pages?
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Document, Don’t Create: Creating Content That Builds Your Personal Brand

Document, Don’t Create: Creating Content That Builds Your Personal Brand | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
If you want people to start listening to you, you have to show up. What I mean by this is there are a lot of you out there who aren’t producing enough articles or videos or pieces of content that you…

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Joan Stewart's curator insight, December 14, 2016 2:48 PM
Gary Vaynerchuk - Always be yourself, personal branding is about sharing your life experiences, the up's and down's. Document the Truth and share it.
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37 Free Online Marketing and Social Media Classes to Elevate Your Skills

37 Free Online Marketing and Social Media Classes to Elevate Your Skills | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
We're super excited to share with you 37 free online marketing and social media classes that you can enroll in to upgrade your skills across the board.

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It's not B2B vs B2C, it's Personal!

It's not B2B vs B2C, it's Personal! | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
It's not B2B vs B2C, It's Personal One of the most confusing distinctions created in the business world is the one betwee

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Ron McIntyre's curator insight, October 15, 2016 12:46 PM

Interesting,  It has always been personal regardless of what label it has on it.

ShriShail Tech.'s comment, November 3, 2016 1:39 PM
If looking for Online Marketing expert Branding, Leads, Sales Revenue & Social Media Consulting Services. For any query email us today at info@shrishail.com
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How To Create Facebook Ads That Convert

How To Create Facebook Ads That Convert | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Placing Facebook ads with the intent to convert requires a unique approach, one that is much different than trying to get more Page likes or build brand awareness. Make sure you're not wasting ad dollars!
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Signs That Your Marketing Promos Are Not Working - Write Money Incorporated

Signs That Your Marketing Promos Are Not Working - Write Money Incorporated | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
It’s easy to find companies that offer marketing promos. By marketing promos, I mean written content marketing, videos, social media posts and podcast

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What Creativity in Marketing Looks Like Today

What Creativity in Marketing Looks Like Today | Exceptional Transcription & Business Solutions, Inc. | Scoop.it

What makes marketing creative? Is it more imagination or innovation?  Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer experience, and product design. Do these changing roles require a new way of thinking about creativity in marketing?


To explore this question, we interviewed senior marketing executives across dozens of top brands. We asked them for examples of creativity in marketing that go beyond ad campaigns and deliver tangible value to the business. Their stories — and the five wider trends they reflect — help illustrate what it means to be a creative marketer today....


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Jeff Domansky's curator insight, March 23, 2017 2:29 PM

Creative marketing today is about being an entrepreneur, not a promoter. Thoughtful post from Harvard Business Review.

Bono's curator insight, March 24, 2017 9:14 AM

Creative marketing today is about being an entrepreneur, not a promoter. Thoughtful post from Harvard Business Review.

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How To Pack A Year’s Worth Of Marketing Education Into Two Days

How To Pack A Year’s Worth Of Marketing Education Into Two Days | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Reading 80 - 100 articles a year from the industries top marketers and experts is a fantastic way to improve your knowledge... but it takes too long.
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What Content Is The Most Effective?

What Content Is The Most Effective? | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Not all content is created equally or equally effective. Here are the most effective content types and the most difficult content to create. Creating content is

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Robert Caruso's curator insight, February 22, 2017 3:39 PM
Not all content is created equally, nor are all types of content equally effective. Many B2B brands are spending a substantial amount of time and resources creating content that may not get the best results. In fact, some B2B brands seem to be chasing a lot of shiny objects within their digital marketing efforts and ignoring the facts about content marketing effectiveness.
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Digital Marketing Results, Not Quantity Metrics

Digital Marketing Results, Not Quantity Metrics | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Quality digital marketing metrics gives you actionable data to improve your digital marketing results. Quantity marketing metrics is easy, but doesn't help

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Robert Caruso's curator insight, February 15, 2017 1:53 PM
Digital marketing is complex and will only continue to increase in complexity. Brands and marketers need to focus on improving their marketing functions by measuring their marketing results and how it directly impacts important business outcomes. Quality marketing metrics will give you the actionable information you need to improve your digital marketing activity and also justify your budget and resource requirements to management. Prove your marketing efforts drive improved business outcomes and leadership will see what you do as profit focused and no longer as an expense!
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Good Content Is Creating Meaningful Content

Good Content Is Creating Meaningful Content | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
What is good content? People say that meaningful content is good content. 84% expect brands to create content, yet 60% of the content brands create is poor.

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Robert Caruso's curator insight, February 8, 2017 2:14 PM
The adjective: meaningful can often be subjective from one person or another. The secret to understanding what is meaningful to your audience is taking the time and investing in the resources to actually find out. The definition of good content or meaningful content is to have a serious, significant, relevant and useful quality or purpose for your target audience. Make their lives richer with more sincere and important topics that affect them personally, while staying clear of superfluous and inconsequential information that leaves them cold and disconnected.
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4 Hard Truths I Learned Covering Marketing This Year

4 Hard Truths I Learned Covering Marketing This Year | Exceptional Transcription & Business Solutions, Inc. | Scoop.it

I only really started caring about marketing (and the intersection of advertising, technology, and media) a couple years ago when I started at Contently as an intern. It’s been a never-ending crash course ever since.


Digital marketing changes rapidly, and it’s only getting more complex. As soon as you think you understand the space, you realize a minute later that you’re not even close.


This year in particular, with its many shocking pieces of news and trends, has upended many assumptions I’ve held about marketing.


Here are four of the most important trends that have changed the way I think about my job....


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Jeff Domansky's curator insight, December 22, 2016 7:20 AM

Dillon Baker says when you spend most of waking life thinking about marketing, you start to see that narrative and reality are very different things.

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Marketing Experiences As Disruption

Marketing Experiences As Disruption | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Using experiences as disruption through product and service innovation is key to startups and new entrants within a market. But marketing experiences is also

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Robert Caruso's curator insight, December 7, 2016 2:54 PM
Marketing experiences are an actual thing in and of itself. Marketing experiences are consciously designed and created content, funnels and messaging that result in an intended feeling or experience. In the marketing sense, experiences are about creating content that take your customer from an initial discovery of your brand or product, all the way through multiple types of carefully created content. Each component of the experience is designed to touch on emotional connections that address needs, wants and challenges that your customer has.
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103 Genuine Marketing Thought Leaders

With everyone claiming to be an expert should you listen to? This list of 103 marketing thought leaders is made to help answer that question. It's also incorporated into Twitter lists so you can easily follow everyone with a single click.

 


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Jeff Domansky's curator insight, November 10, 2016 1:12 AM

Mathew Sweezey shares a helpful list of marketing thought leaders to follow.

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5 #ContentMarketing Tips That Won't Bust Your Budget

5 #ContentMarketing Tips That Won't Bust Your Budget | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
If your business is serious about attracting a larger audience and achieving higher rankings on search engines, producing cute or salesy content won't cut it. You need to focus on raising the quali...

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Eric_Determined / Eric Silverstein's curator insight, March 28, 2014 7:50 AM

Heidi shares valuable insight and clever ways to leverage your #ContentMarketing opportunities.


#Data #CustExp

Ángeles Mirón Martín's curator insight, March 28, 2014 8:18 AM

The importance of quality in your contents!! #ContentMarketing