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Google is updating its search to demote fake news

Google is updating its search to demote fake news | Exceptional Transcription & Business Solutions, Inc. | Scoop.it

Google is demoting misleading and offensive content in its search by updating algorithms and offering users new ways to report bad results.


The change follows increased attention to flaws in top search results, including the promotion of fake news — and deliberately misleading or false information formatted to look like news — during the 2016 presidential election.


Google said it has updated its algorithms to better prioritize “authoritative” content. Content may be deemed authoritative based on signals such as affiliation of a site with a university or verified news source, how often other sites link to the site in question and the quality of the sites that link.


“We’ve adjusted our signals to help surface more authoritative pages and demote low-quality content, so that issues similar to the Holocaust denial results that we saw back in December are less likely to appear,” writes Ben Gomes, Google’s executive in charge of search, in a blog post published today....


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Jeff Domansky's curator insight, April 26, 2017 3:58 PM

Google will try to manage fake news better and the changes include new options for reporting bad content.

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Content Marketing in the Era of “Fake News”

Content Marketing in the Era of “Fake News” | Exceptional Transcription & Business Solutions, Inc. | Scoop.it

Unless you’ve been living completely off the grid, you’re probably sick of all the drama about fake news.

 

But here’s the thing. Fake news isn’t new. And it isn’t limited to news. In fact, it has a special affinity for content marketing.

 

The more we have to compete for eyeballs and dollars, the more likely we are to be tempted to cross the line into…let’s call it “subjective fact,” shall we? Sometimes we do it on purpose, but, more often than not, we just wake up one day and find ourselves writing something that’s total BS. Because “subjective facts” don’t always call attention to themselves with flashing red lights. Sometimes, they’re dull, dented, and scratched — so blah they don’t even attract attention…but they do hold up an argument or claim that would fall apart without them.And that’s a problem.

 

Whether it’s stretching the truth to make the facts fit the argument you’re trying to support, ignoring contradictory facts, or employing logical fallacies, these things undermine your credibility more than you realize. While people who already passionately support you will be nodding their heads in agreement, the people you’re trying to convince will be thinking, “Now, wait a minute…”...


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Jeff Domansky's curator insight, February 25, 2017 3:28 PM

Smart tips for better marketing in the era of fake news.