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17 Content Marketing Gadgets of the Trade To Make It Easy

17 Content Marketing Gadgets of the Trade To Make It Easy | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Content Marketing Gadgets To Make It Easy For You So you want to do content marketing today? If so you must have the right gadgets to increase your reach a

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Brand Content Marketing Should Include Executives

Brand Content Marketing Should Include Executives | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Since brands are now using content marketing as a normal, legitimate and consistent part of their digital marketing components, thought leadership from the

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Robert Caruso's curator insight, March 22, 2017 1:07 PM
Since brands are now using content marketing as a normal, legitimate and consistent part of their digital marketing components, thought leadership from the executive level is becoming an area that needs focus. From the CEO down, organizations are beginning to recognize that getting key executives involved in the content marketing portion of the brand marketing has multiple benefits.
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B2B Digital Marketing Becoming Just Like B2C Marketing

B2B Digital Marketing Becoming Just Like B2C Marketing | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
B2B digital marketing is in a period of transition that is becoming something very similar to B2C. B2B brands are being forced to deliver B2C like experiences

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Robert Caruso's curator insight, March 8, 2017 2:33 PM
It’s true that there are some substantial differences between business to business customers and retail consumer traits, but the line between how each customer type pursues purchases is getting more blurred. The customer journey of B2B buyers and the traditional retail consumer is converging, requiring B2B brands to modify how they approach their digital presence and the marketing tactics they use with prospects. Is digital marketing blurring the lines between B2B and B2C marketing?
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A Bad Experience Can Hurt Your Small Business

A Bad Experience Can Hurt Your Small Business | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Before you think that your brand isn't in an industry that needs to be concerned with bad customer experience, think again. A bad customer experience is costly

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Robert Caruso's curator insight, February 21, 2017 3:23 PM
Let’s face it, it’s becoming increasingly difficult to get a new customer into your store or on your website. With the continual changes to digital marketing, user habits and increased consumer expectations, brands certainly have their hands full. But when you add a bad customer experience to these already surmounting obstacles, your business could be shooting itself in the foot.
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Good Content Is Creating Meaningful Content

Good Content Is Creating Meaningful Content | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
What is good content? People say that meaningful content is good content. 84% expect brands to create content, yet 60% of the content brands create is poor.

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Robert Caruso's curator insight, February 8, 2017 2:14 PM
The adjective: meaningful can often be subjective from one person or another. The secret to understanding what is meaningful to your audience is taking the time and investing in the resources to actually find out. The definition of good content or meaningful content is to have a serious, significant, relevant and useful quality or purpose for your target audience. Make their lives richer with more sincere and important topics that affect them personally, while staying clear of superfluous and inconsequential information that leaves them cold and disconnected.
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4 Hard Truths I Learned Covering Marketing This Year

4 Hard Truths I Learned Covering Marketing This Year | Exceptional Transcription & Business Solutions, Inc. | Scoop.it

I only really started caring about marketing (and the intersection of advertising, technology, and media) a couple years ago when I started at Contently as an intern. It’s been a never-ending crash course ever since.


Digital marketing changes rapidly, and it’s only getting more complex. As soon as you think you understand the space, you realize a minute later that you’re not even close.


This year in particular, with its many shocking pieces of news and trends, has upended many assumptions I’ve held about marketing.


Here are four of the most important trends that have changed the way I think about my job....


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Jeff Domansky's curator insight, December 22, 2016 7:20 AM

Dillon Baker says when you spend most of waking life thinking about marketing, you start to see that narrative and reality are very different things.

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Why Effective Social Media Management Is So Important

Why Effective Social Media Management Is So Important | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Savvy social media management is about the more holistic prospects of growing & engaging your audience, and requires a wide breadth of skills and knowledge.

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How To Make An Effective Content Marketing Strategy?

How To Make An Effective Content Marketing Strategy? | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Content Marketing has become instrumental in introducing your company to new prospects without having loads of banner ads and spending a ton on advertising

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Use Video Storytelling to Strengthen Your Brand

Use Video Storytelling to Strengthen Your Brand | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Video storytelling is an incredibly powerful tool used by brands looking to deepen their relationship with customers and clients.

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Ivan P Widjaya's curator insight, March 16, 2017 7:18 PM
Video storytelling works!
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What Content Is The Most Effective?

What Content Is The Most Effective? | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Not all content is created equally or equally effective. Here are the most effective content types and the most difficult content to create. Creating content is

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Robert Caruso's curator insight, February 22, 2017 3:39 PM
Not all content is created equally, nor are all types of content equally effective. Many B2B brands are spending a substantial amount of time and resources creating content that may not get the best results. In fact, some B2B brands seem to be chasing a lot of shiny objects within their digital marketing efforts and ignoring the facts about content marketing effectiveness.
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Digital Marketing Results, Not Quantity Metrics

Digital Marketing Results, Not Quantity Metrics | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Quality digital marketing metrics gives you actionable data to improve your digital marketing results. Quantity marketing metrics is easy, but doesn't help

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Robert Caruso's curator insight, February 15, 2017 1:53 PM
Digital marketing is complex and will only continue to increase in complexity. Brands and marketers need to focus on improving their marketing functions by measuring their marketing results and how it directly impacts important business outcomes. Quality marketing metrics will give you the actionable information you need to improve your digital marketing activity and also justify your budget and resource requirements to management. Prove your marketing efforts drive improved business outcomes and leadership will see what you do as profit focused and no longer as an expense!
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The Role Of Research In Marketing

The Role Of Research In Marketing | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Is research important in marketing? The role of research in marketing is to answer questions, validate what you think you know and uncover what you don't know.

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Robert Caruso's curator insight, January 9, 2017 7:41 PM
What if I told you that we spend between 1 and 4 hours of research for every piece of content we write for a client? What if you knew that we also spend between 25 and 80 hours of marketing research for new clients before we even develop their integrated digital marketing strategy, design a single graphic, write a line of code for their website or even begin writing content for their web pages?
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Marketing Experiences As Disruption

Marketing Experiences As Disruption | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Using experiences as disruption through product and service innovation is key to startups and new entrants within a market. But marketing experiences is also

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Robert Caruso's curator insight, December 7, 2016 2:54 PM
Marketing experiences are an actual thing in and of itself. Marketing experiences are consciously designed and created content, funnels and messaging that result in an intended feeling or experience. In the marketing sense, experiences are about creating content that take your customer from an initial discovery of your brand or product, all the way through multiple types of carefully created content. Each component of the experience is designed to touch on emotional connections that address needs, wants and challenges that your customer has.