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B2B Digital Marketing Becoming Just Like B2C Marketing

B2B Digital Marketing Becoming Just Like B2C Marketing | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
B2B digital marketing is in a period of transition that is becoming something very similar to B2C. B2B brands are being forced to deliver B2C like experiences

Via Robert Caruso
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Robert Caruso's curator insight, March 8, 2017 2:33 PM
It’s true that there are some substantial differences between business to business customers and retail consumer traits, but the line between how each customer type pursues purchases is getting more blurred. The customer journey of B2B buyers and the traditional retail consumer is converging, requiring B2B brands to modify how they approach their digital presence and the marketing tactics they use with prospects. Is digital marketing blurring the lines between B2B and B2C marketing?
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Marketing Experiences As Disruption

Marketing Experiences As Disruption | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Using experiences as disruption through product and service innovation is key to startups and new entrants within a market. But marketing experiences is also

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Robert Caruso's curator insight, December 7, 2016 2:54 PM
Marketing experiences are an actual thing in and of itself. Marketing experiences are consciously designed and created content, funnels and messaging that result in an intended feeling or experience. In the marketing sense, experiences are about creating content that take your customer from an initial discovery of your brand or product, all the way through multiple types of carefully created content. Each component of the experience is designed to touch on emotional connections that address needs, wants and challenges that your customer has.
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It's not B2B vs B2C, it's Personal!

It's not B2B vs B2C, it's Personal! | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
It's not B2B vs B2C, It's Personal One of the most confusing distinctions created in the business world is the one betwee

Via Eric_Determined / Eric Silverstein
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Ron McIntyre's curator insight, October 15, 2016 12:46 PM

Interesting,  It has always been personal regardless of what label it has on it.

ShriShail Tech.'s comment, November 3, 2016 1:39 PM
If looking for Online Marketing expert Branding, Leads, Sales Revenue & Social Media Consulting Services. For any query email us today at info@shrishail.com
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A Bad Experience Can Hurt Your Small Business

A Bad Experience Can Hurt Your Small Business | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Before you think that your brand isn't in an industry that needs to be concerned with bad customer experience, think again. A bad customer experience is costly

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Robert Caruso's curator insight, February 21, 2017 3:23 PM
Let’s face it, it’s becoming increasingly difficult to get a new customer into your store or on your website. With the continual changes to digital marketing, user habits and increased consumer expectations, brands certainly have their hands full. But when you add a bad customer experience to these already surmounting obstacles, your business could be shooting itself in the foot.
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Information Is Power - The Promise Of Personalization

Information Is Power - The Promise Of Personalization | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Moving From Experience To Data: Why Personalisation Is The Key To Brand Success SHARE:   MIKE BAINBRIDGE — NOV 11 Providin

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Eric_Determined / Eric Silverstein's curator insight, November 18, 2016 6:53 AM

How are you capturing your customers needs and wants?

 

 

 

Don't lose sight of your customers, every single task across each department should be with your customers in mind, do you agree?

Mubashir Husayn's curator insight, November 3, 2017 10:30 AM

Kool design maker is banner ad design company in the USA.

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5 #ContentMarketing Tips That Won't Bust Your Budget

5 #ContentMarketing Tips That Won't Bust Your Budget | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
If your business is serious about attracting a larger audience and achieving higher rankings on search engines, producing cute or salesy content won't cut it. You need to focus on raising the quali...

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Eric_Determined / Eric Silverstein's curator insight, March 28, 2014 7:50 AM

Heidi shares valuable insight and clever ways to leverage your #ContentMarketing opportunities.


#Data #CustExp

Ángeles Mirón Martín's curator insight, March 28, 2014 8:18 AM

The importance of quality in your contents!! #ContentMarketing