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What Creativity in Marketing Looks Like Today

What Creativity in Marketing Looks Like Today | Exceptional Transcription & Business Solutions, Inc. | Scoop.it

What makes marketing creative? Is it more imagination or innovation?  Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer experience, and product design. Do these changing roles require a new way of thinking about creativity in marketing?


To explore this question, we interviewed senior marketing executives across dozens of top brands. We asked them for examples of creativity in marketing that go beyond ad campaigns and deliver tangible value to the business. Their stories — and the five wider trends they reflect — help illustrate what it means to be a creative marketer today....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 23, 2017 2:29 PM

Creative marketing today is about being an entrepreneur, not a promoter. Thoughtful post from Harvard Business Review.

Bono's curator insight, March 24, 2017 9:14 AM

Creative marketing today is about being an entrepreneur, not a promoter. Thoughtful post from Harvard Business Review.

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18 Premium Web Design Tools and Services for 2017

18 Premium Web Design Tools and Services for 2017 | Exceptional Transcription & Business Solutions, Inc. | Scoop.it

There are many new web tools and services for designers and developers launched every month, but how do you know which are the most useful? Which offers the best solution for a project? And which offers the most value for money?

 

We’ve managed to collect a mix of premium web tools and services covering many areas of web design, that are worth trying out. Take your time, go through the collection, and find the tool that best suits you. Here they are....


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, February 20, 2017 7:14 AM

Solid collection of web design tools.

Digit Emb's comment, April 19, 2017 10:02 AM
Great... info.
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