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How To Get Started With Email Marketing

How To Get Started With Email Marketing | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Take advantage of the incredible benefits and 3400% ROI of Email Marketing. This complete guide will show you how.

Via Mike Allton
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Mike Allton's curator insight, February 12, 2018 7:49 PM
What is Email Marketing, and how do you get started? Let's find out...
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Ultimate Blogging Planner for 2018

Ultimate Blogging Planner for 2018 | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
This is a beautifully designed printable planner that includes 41 worksheets in all, plus additional assets, plus bonuses! Make 2018 an incredible year for your blog.

Via Mike Allton
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Mike Allton's curator insight, December 18, 2017 3:20 PM
I am thrilled to announce that my 2018 Blogging Planner is now available! 

With this planner and accompanying worksheets, you will *Plan to Succeed* in the coming year. It is designed to be printed and customized to suit your needs, while still providing much-needed structure for even the most accomplished blogger. 

Ana Hoffman​ says the 2018 Blogging Planner is, "Practical. Tactical. Will leave you with no excuse not to get things DONE.” 

And that's the whole idea - to give you a tool that you can use each and every day to get more done! 

 "If this is the year you’re going to get serious about blogging, get this planner NOW", says Alisa Meredith​. 

 Click through to see everything that's included in this planner, including several special bonuses, and more testimonials from Jenn Herman​, Rebekah Radice​ & Peg Fitzpatrick​!
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3 Steps To Gain Hundreds Of New Subscribers With A Lead Generation Machine

3 Steps To Gain Hundreds Of New Subscribers With A Lead Generation Machine | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Ever wondered how other sites are able to attract email subscribers and generate leads by offering content downloads? Here are the steps you can follow.
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How To Make An Effective Content Marketing Strategy?

How To Make An Effective Content Marketing Strategy? | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Content Marketing has become instrumental in introducing your company to new prospects without having loads of banner ads and spending a ton on advertising

Via Jay
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Brand Content Marketing Should Include Executives

Brand Content Marketing Should Include Executives | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Since brands are now using content marketing as a normal, legitimate and consistent part of their digital marketing components, thought leadership from the

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Robert Caruso's curator insight, March 22, 2017 1:07 PM
Since brands are now using content marketing as a normal, legitimate and consistent part of their digital marketing components, thought leadership from the executive level is becoming an area that needs focus. From the CEO down, organizations are beginning to recognize that getting key executives involved in the content marketing portion of the brand marketing has multiple benefits.
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B2B Digital Marketing Becoming Just Like B2C Marketing

B2B Digital Marketing Becoming Just Like B2C Marketing | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
B2B digital marketing is in a period of transition that is becoming something very similar to B2C. B2B brands are being forced to deliver B2C like experiences

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Robert Caruso's curator insight, March 8, 2017 2:33 PM
It’s true that there are some substantial differences between business to business customers and retail consumer traits, but the line between how each customer type pursues purchases is getting more blurred. The customer journey of B2B buyers and the traditional retail consumer is converging, requiring B2B brands to modify how they approach their digital presence and the marketing tactics they use with prospects. Is digital marketing blurring the lines between B2B and B2C marketing?
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Is Content Marketing Right for Your Business? | Orbit Media Studios

Is Content Marketing Right for Your Business? | Orbit Media Studios | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
you’ll typically pay somewhere between $.05 to $.25 per word ($50 to $250 per 1000 words).

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Peg Corwin's curator insight, February 18, 2017 2:23 AM

How much does content marketing cost? "...you’ll typically pay somewhere between $.05 to $.25 per word ($50 to $250 per 1000 words)."

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Content Marketing in the Era of “Fake News”

Content Marketing in the Era of “Fake News” | Exceptional Transcription & Business Solutions, Inc. | Scoop.it

Unless you’ve been living completely off the grid, you’re probably sick of all the drama about fake news.

 

But here’s the thing. Fake news isn’t new. And it isn’t limited to news. In fact, it has a special affinity for content marketing.

 

The more we have to compete for eyeballs and dollars, the more likely we are to be tempted to cross the line into…let’s call it “subjective fact,” shall we? Sometimes we do it on purpose, but, more often than not, we just wake up one day and find ourselves writing something that’s total BS. Because “subjective facts” don’t always call attention to themselves with flashing red lights. Sometimes, they’re dull, dented, and scratched — so blah they don’t even attract attention…but they do hold up an argument or claim that would fall apart without them.And that’s a problem.

 

Whether it’s stretching the truth to make the facts fit the argument you’re trying to support, ignoring contradictory facts, or employing logical fallacies, these things undermine your credibility more than you realize. While people who already passionately support you will be nodding their heads in agreement, the people you’re trying to convince will be thinking, “Now, wait a minute…”...


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Jeff Domansky's curator insight, February 25, 2017 3:28 PM

Smart tips for better marketing in the era of fake news.

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Digital Marketing Results, Not Quantity Metrics

Digital Marketing Results, Not Quantity Metrics | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Quality digital marketing metrics gives you actionable data to improve your digital marketing results. Quantity marketing metrics is easy, but doesn't help

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Robert Caruso's curator insight, February 15, 2017 1:53 PM
Digital marketing is complex and will only continue to increase in complexity. Brands and marketers need to focus on improving their marketing functions by measuring their marketing results and how it directly impacts important business outcomes. Quality marketing metrics will give you the actionable information you need to improve your digital marketing activity and also justify your budget and resource requirements to management. Prove your marketing efforts drive improved business outcomes and leadership will see what you do as profit focused and no longer as an expense!
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The Role Of Research In Marketing

The Role Of Research In Marketing | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Is research important in marketing? The role of research in marketing is to answer questions, validate what you think you know and uncover what you don't know.

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Robert Caruso's curator insight, January 9, 2017 7:41 PM
What if I told you that we spend between 1 and 4 hours of research for every piece of content we write for a client? What if you knew that we also spend between 25 and 80 hours of marketing research for new clients before we even develop their integrated digital marketing strategy, design a single graphic, write a line of code for their website or even begin writing content for their web pages?
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Marketing Experiences As Disruption

Marketing Experiences As Disruption | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Using experiences as disruption through product and service innovation is key to startups and new entrants within a market. But marketing experiences is also

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Robert Caruso's curator insight, December 7, 2016 2:54 PM
Marketing experiences are an actual thing in and of itself. Marketing experiences are consciously designed and created content, funnels and messaging that result in an intended feeling or experience. In the marketing sense, experiences are about creating content that take your customer from an initial discovery of your brand or product, all the way through multiple types of carefully created content. Each component of the experience is designed to touch on emotional connections that address needs, wants and challenges that your customer has.
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Why Content Marketing is Essential

Why Content Marketing is Essential | Exceptional Transcription & Business Solutions, Inc. | Scoop.it

Content marketing is one of the best long-term marketing strategies for businesses.

 

Not convinced? If so, you’re not alone. The benefits and impacts of content marketing can be easily overlooked or just plain unclear to many marketers and business owners.

 

But here’s why it’s time to start taking notice of the value of content marketing and what it can do for your digital marketing efforts — as well as for your brand and business....


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Jeff Domansky's curator insight, November 21, 2016 4:36 PM

Not convinced? If so, you’re not alone. The benefits and impacts of content marketing can be easily overlooked or just plain unclear to many marketers and business owners. Just the facts.

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Why Effective Social Media Management Is So Important

Why Effective Social Media Management Is So Important | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Savvy social media management is about the more holistic prospects of growing & engaging your audience, and requires a wide breadth of skills and knowledge.

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Will Evergreen Content on Facebook Hurt Reach?

Will Evergreen Content on Facebook Hurt Reach? | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Evergreen Content is crucial for your marketing efforts, but does it hurt or help Facebook Reach? Read and listen to see the data drive results!

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Mike Allton's curator insight, February 6, 2018 7:44 PM
Should you share evergreen content repeatedly to Facebook? If so, how often? What happens when you do? In this experiment for the Agorapulse Social Media Lab, I set out to determine exactly that.
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17 Content Marketing Gadgets of the Trade To Make It Easy

17 Content Marketing Gadgets of the Trade To Make It Easy | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Content Marketing Gadgets To Make It Easy For You So you want to do content marketing today? If so you must have the right gadgets to increase your reach a

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The Second Best Way to Keep Readers Reading

The Second Best Way to Keep Readers Reading | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
When your readers land on your latest article, they're ready to click away. Not because of an immediate assumption that your article won't interest them. You've hooked them with your headline but... they just aren't committed yet. Don't scare them off by this one common mistake!
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Creating Breakthrough Content Marketing: There Ain't No Magic Feather

Creating Breakthrough Content Marketing: There Ain't No Magic Feather | Exceptional Transcription & Business Solutions, Inc. | Scoop.it

Too many would-be content creators are searching for their magic feather–the book, online course, or perfect antique typewriter that will make them a writer. And while they search, they can’t or won’t write.


So Ann began her session at Social Media Marketing World by asking us all to recite a pledge out loud: “I don’t believe in unicorns, fairies, or Santa. There is no magic feather.”


Despite the slander against Mr. Claus (who I have on good authority is very real), it’s a crucial first step. You have to know that good writing is a learned skill, not something magically bestowed on those with the right talisman.


You can do it. You can get better at it. Here are Ann Handley’s five tips for writing “ludicrously spectacular” content....


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Jeff Domansky's curator insight, March 27, 2017 4:39 PM

Learn how to create "ludicrously spectacular" content with these tips from Ann Handley's presentation at Social Media Marketing World 2017. Inspirational.

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How to Develop a Solid Content Marketing Strategy | Your Business Resource

How to Develop a Solid Content Marketing Strategy | Your Business Resource | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Content marketing is about delivering the right content at the right time to the right customer. Here is how to develop a solid content marketing strategy.

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Ivan P Widjaya's curator insight, March 14, 2017 5:42 PM
How to develop a solid content marketing strategy
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Is Content Marketing Right for Your Business? | Orbit Media Studios

Is Content Marketing Right for Your Business? | Orbit Media Studios | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
you’ll typically pay somewhere between $.05 to $.25 per word ($50 to $250 per 1000 words).

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Peg Corwin's curator insight, February 18, 2017 2:23 AM

How much does content marketing cost? "...you’ll typically pay somewhere between $.05 to $.25 per word ($50 to $250 per 1000 words)."

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The Difference Between Content Marketing and Social Marketing | Simply Measured

The Difference Between Content Marketing and Social Marketing | Simply Measured | Exceptional Transcription & Business Solutions, Inc. | Scoop.it

With the caveat in the section above–that we’re often doing a little of both–and some informal polling of many esteemed marketers I know, here is where I’ve landed on social marketing vs. content marketing.

 

Social marketing is a channel where we find potential customers by listening to earned conversations and analyzing our owned accounts. We then interact with those people to move them through the customer journey.

 

You can use various tactics to make that movement happen. Content marketing is a tactic. It’s a method of marketing that allows companies to add value for potential customers by creating and distributing (sometimes through social) collateral like blog posts, videos, and web pages.

 

These pieces of collateral entertain and educate your target audience about topics related to your product. They’re intended to generate interest in your offering by reinforcing relevant problems, challenges, misconceptions, and, finally, solutions....


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Jeff Domansky's curator insight, February 25, 2017 4:31 PM

What's the difference between content marketing and social marketing? Is it that content marketing focuses on content production and creative thought, while social media marketing handles distribution? Depends!

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What Content Is The Most Effective?

What Content Is The Most Effective? | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Not all content is created equally or equally effective. Here are the most effective content types and the most difficult content to create. Creating content is

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Robert Caruso's curator insight, February 22, 2017 3:39 PM
Not all content is created equally, nor are all types of content equally effective. Many B2B brands are spending a substantial amount of time and resources creating content that may not get the best results. In fact, some B2B brands seem to be chasing a lot of shiny objects within their digital marketing efforts and ignoring the facts about content marketing effectiveness.
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Good Content Is Creating Meaningful Content

Good Content Is Creating Meaningful Content | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
What is good content? People say that meaningful content is good content. 84% expect brands to create content, yet 60% of the content brands create is poor.

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Robert Caruso's curator insight, February 8, 2017 2:14 PM
The adjective: meaningful can often be subjective from one person or another. The secret to understanding what is meaningful to your audience is taking the time and investing in the resources to actually find out. The definition of good content or meaningful content is to have a serious, significant, relevant and useful quality or purpose for your target audience. Make their lives richer with more sincere and important topics that affect them personally, while staying clear of superfluous and inconsequential information that leaves them cold and disconnected.
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Document, Don’t Create: Creating Content That Builds Your Personal Brand

Document, Don’t Create: Creating Content That Builds Your Personal Brand | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
If you want people to start listening to you, you have to show up. What I mean by this is there are a lot of you out there who aren’t producing enough articles or videos or pieces of content that you…

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Joan Stewart's curator insight, December 14, 2016 2:48 PM
Gary Vaynerchuk - Always be yourself, personal branding is about sharing your life experiences, the up's and down's. Document the Truth and share it.
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Content Marketing Trends - What To Expect In 2017 And Beyond

Content Marketing Trends - What To Expect In 2017 And Beyond | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Content marketing is crucially important in many niches and for many business models. But you already know that, and you probably know what kind of content you need. If you don't, I'd suggest going back through my previous posts. You might find one or two that can give you the basis you'll [...]

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Joan Stewart's curator insight, December 4, 2016 12:48 PM
Mike Templeman - An idea or two for 2017
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103 Genuine Marketing Thought Leaders

With everyone claiming to be an expert should you listen to? This list of 103 marketing thought leaders is made to help answer that question. It's also incorporated into Twitter lists so you can easily follow everyone with a single click.

 


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Jeff Domansky's curator insight, November 10, 2016 1:12 AM

Mathew Sweezey shares a helpful list of marketing thought leaders to follow.