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How to Write Suitable Content

How to Write Suitable Content | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Having attracted your readers to your blog, your posts should offer suitable content that answers their needs and inspires them to want to read more

Via janlgordon, massimo facchinetti, Stefano Principato
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janlgordon's curator insight, April 5, 2017 7:05 AM

I selected this article from Curatti written by Alice Elliott because she explains how to write a blog post that is more readable.

 

Attract more readers with content that it suitable to them.

 

How to Create an Attractive Post

 

It's great to have a strong number of subscribers -- but you need strong content to go along with that. I agree that your audience needs to be both educated and entertained in order to capture their attention.

 

Elliott explains how to improve your articles and write the perfect post.

 

Here's what caught my attention:

 

  • The quality of your writing needs to be the best that it can be. You need to write what your audience wants to read in order to retain them.

 

  • Make your blog posts conversational style. Show your own personality in an authentic way to attract more readers. Include your own anecdotes and stories to keep their interest.

 

  • A good post contains value and is useful to the reader. Write something that can make a real difference in their lives.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/45vp30azSQI

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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B2B Digital Marketing Becoming Just Like B2C Marketing

B2B Digital Marketing Becoming Just Like B2C Marketing | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
B2B digital marketing is in a period of transition that is becoming something very similar to B2C. B2B brands are being forced to deliver B2C like experiences

Via Robert Caruso
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Robert Caruso's curator insight, March 8, 2017 2:33 PM
It’s true that there are some substantial differences between business to business customers and retail consumer traits, but the line between how each customer type pursues purchases is getting more blurred. The customer journey of B2B buyers and the traditional retail consumer is converging, requiring B2B brands to modify how they approach their digital presence and the marketing tactics they use with prospects. Is digital marketing blurring the lines between B2B and B2C marketing?
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Digital Marketing Results, Not Quantity Metrics

Digital Marketing Results, Not Quantity Metrics | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Quality digital marketing metrics gives you actionable data to improve your digital marketing results. Quantity marketing metrics is easy, but doesn't help

Via Robert Caruso
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Robert Caruso's curator insight, February 15, 2017 1:53 PM
Digital marketing is complex and will only continue to increase in complexity. Brands and marketers need to focus on improving their marketing functions by measuring their marketing results and how it directly impacts important business outcomes. Quality marketing metrics will give you the actionable information you need to improve your digital marketing activity and also justify your budget and resource requirements to management. Prove your marketing efforts drive improved business outcomes and leadership will see what you do as profit focused and no longer as an expense!
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Good Content Is Creating Meaningful Content

Good Content Is Creating Meaningful Content | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
What is good content? People say that meaningful content is good content. 84% expect brands to create content, yet 60% of the content brands create is poor.

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Robert Caruso's curator insight, February 8, 2017 2:14 PM
The adjective: meaningful can often be subjective from one person or another. The secret to understanding what is meaningful to your audience is taking the time and investing in the resources to actually find out. The definition of good content or meaningful content is to have a serious, significant, relevant and useful quality or purpose for your target audience. Make their lives richer with more sincere and important topics that affect them personally, while staying clear of superfluous and inconsequential information that leaves them cold and disconnected.
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Marketing Experiences As Disruption

Marketing Experiences As Disruption | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Using experiences as disruption through product and service innovation is key to startups and new entrants within a market. But marketing experiences is also

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Robert Caruso's curator insight, December 7, 2016 2:54 PM
Marketing experiences are an actual thing in and of itself. Marketing experiences are consciously designed and created content, funnels and messaging that result in an intended feeling or experience. In the marketing sense, experiences are about creating content that take your customer from an initial discovery of your brand or product, all the way through multiple types of carefully created content. Each component of the experience is designed to touch on emotional connections that address needs, wants and challenges that your customer has.
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Why Effective Social Media Management Is So Important

Why Effective Social Media Management Is So Important | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Savvy social media management is about the more holistic prospects of growing & engaging your audience, and requires a wide breadth of skills and knowledge.

Via Nat Stringer
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Brand Content Marketing Should Include Executives

Brand Content Marketing Should Include Executives | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Since brands are now using content marketing as a normal, legitimate and consistent part of their digital marketing components, thought leadership from the

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Robert Caruso's curator insight, March 22, 2017 1:07 PM
Since brands are now using content marketing as a normal, legitimate and consistent part of their digital marketing components, thought leadership from the executive level is becoming an area that needs focus. From the CEO down, organizations are beginning to recognize that getting key executives involved in the content marketing portion of the brand marketing has multiple benefits.
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What Content Is The Most Effective?

What Content Is The Most Effective? | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Not all content is created equally or equally effective. Here are the most effective content types and the most difficult content to create. Creating content is

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Robert Caruso's curator insight, February 22, 2017 3:39 PM
Not all content is created equally, nor are all types of content equally effective. Many B2B brands are spending a substantial amount of time and resources creating content that may not get the best results. In fact, some B2B brands seem to be chasing a lot of shiny objects within their digital marketing efforts and ignoring the facts about content marketing effectiveness.
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Is Your Email Marketing List Big Enough?

Is Your Email Marketing List Big Enough? | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Email marketing is known to be among the most important marketing channels online, but do you have enough email subscribers to ensure your email is working

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Robert Caruso's curator insight, February 8, 2017 2:20 PM
Email marketing has been and continues to be one of the top digital marketing channels for most industries and for many reasons. Not only has email been around longer than social media, paid media and video marketing channels, it is one of the most used and accepted digital marketing channels by consumers and business people alike. Since email marketing is permission based, your target audience has given you permission to communicate with them, and that allows you to market in a way that is direct and intentional. But do you have enough email subscribers to ensure your email marketing is working?
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The Role Of Research In Marketing

The Role Of Research In Marketing | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Is research important in marketing? The role of research in marketing is to answer questions, validate what you think you know and uncover what you don't know.

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Robert Caruso's curator insight, January 9, 2017 7:41 PM
What if I told you that we spend between 1 and 4 hours of research for every piece of content we write for a client? What if you knew that we also spend between 25 and 80 hours of marketing research for new clients before we even develop their integrated digital marketing strategy, design a single graphic, write a line of code for their website or even begin writing content for their web pages?
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Content Curation with Klout

Content Curation with Klout | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Still interested in "content curation" - "discovering good, relevant things to share with friends who share your interests"? Have you tried Klout, lately?

Via Joan Stewart
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Joan Stewart's curator insight, November 2, 2016 11:24 AM
Holly Jahangiri with an enlightening article on using Klout for research and scheduling, rather than worrying about the mayhem of being a Social Media Influencer.