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Digital Marketing Results, Not Quantity Metrics

Digital Marketing Results, Not Quantity Metrics | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Quality digital marketing metrics gives you actionable data to improve your digital marketing results. Quantity marketing metrics is easy, but doesn't help

Via Robert Caruso
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Robert Caruso's curator insight, February 15, 2017 1:53 PM
Digital marketing is complex and will only continue to increase in complexity. Brands and marketers need to focus on improving their marketing functions by measuring their marketing results and how it directly impacts important business outcomes. Quality marketing metrics will give you the actionable information you need to improve your digital marketing activity and also justify your budget and resource requirements to management. Prove your marketing efforts drive improved business outcomes and leadership will see what you do as profit focused and no longer as an expense!
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Instagram Story links get 15-25% swipe-through rates for brands, publishers

Instagram Story links get 15-25% swipe-through rates for brands, publishers | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Vox Media’s Curbed, MeUndies, Outside and Whisper discuss their early strategies and success with linking to their sites from Instagram Stories.

Via Scott McElreath
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El Monóculo's curator insight, December 13, 2016 3:58 PM
Por si todavía no sabes qué son las historias de Instagram: https://postcron.com/es/blog/instagram-stories/