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How to Reuse Content to Get More Traffic

How to Reuse Content to Get More Traffic | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Creating new content can be difficult and time-consuming. That's why you must find a way to get more mileage from existing content.

Via donhornsby, massimo facchinetti
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donhornsby's curator insight, February 17, 2017 3:00 PM
The list above contains a few of the many ways you can reformat your content into another great piece that will attract your audience. By optimizing and repurposing content from the past, you’ll be able to boost your SEO, reach new audiences, and gain additional credibility and authority within your space. Who wouldn’t want that? Bottom line, don’t let content just sit there when you can still receive a ton of value from it.
 
Celeste Concari's curator insight, February 18, 2017 11:34 AM
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The Role Of Research In Marketing

The Role Of Research In Marketing | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Is research important in marketing? The role of research in marketing is to answer questions, validate what you think you know and uncover what you don't know.

Via Robert Caruso
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Robert Caruso's curator insight, January 9, 2017 7:41 PM
What if I told you that we spend between 1 and 4 hours of research for every piece of content we write for a client? What if you knew that we also spend between 25 and 80 hours of marketing research for new clients before we even develop their integrated digital marketing strategy, design a single graphic, write a line of code for their website or even begin writing content for their web pages?