Everything connects to marketing: thought leadership in a marketing world
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Breakfast on the Sydney Harbor Bridge: Rethinking Built Forms

Breakfast on the Sydney Harbor Bridge: Rethinking Built Forms | Everything connects to marketing: thought leadership in a marketing world | Scoop.it

Many city dwellers feel enveloped by their urban environment and ache for open spaces. Bringing the landscape into the city is not an uncommon theme, with rooftop gardens, council verge regeneration, and green walls among many of the key ideas envisioned by landscape architects. 

These transformations emerge in an effort to counter the routine indifference of many built forms, yet never on such a scale as the Breakfast on the Bridge event, which took place in Sydney in recent years.


Via Lauren Moss, Nat Sones
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Nat Sones's curator insight, October 2, 2013 5:16 AM

It's a major challenge to transform anything - transforming a city is of course another level of task entirely. This look at how the urban environment designed for one task or purpose can be used for something utterly different shows how we can creatively respond to the transformation agenda, not just within cities but in other areas, without huge cost or stress. 

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What Really Fosters Innovation (Infographic)

What Really Fosters Innovation (Infographic) | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
Innovation is more than just a buzzword, it's what sets successful businesses apart. So how do you make it happen? (RT @davos: Five ways to boost innovation, from leadership to organizational culture.
MTD's insight:

Is there anyone - anyone - who doesn't recognise the value of innovation? Surprisingly, the answer is almost certainly yes. Most people spend their working lives just getting stuff done. What innovation means, what it affects, and how valuable it is to demonstrate it (as opposed to demonstrating pure competence) is out of scope for most people. This isn't helped by the fact that most businesses silo off 'innovation' in one way or another, as if it wasn't the duty of the entire business to do new things and think new thoughts. 

 

This infographic looks at five key ways to analyse, demonstrate and let innovation loose in your business. Have a look!

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Building Trust: The Difference Between Your Business Success or Failure

Building Trust: The Difference Between Your Business Success or Failure | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
Building a brand that your customers can trust is the major difference between your businesses success or failure. What kind of brand do you have?
MTD's insight:

Trust and brand building are soaring to the top of the agenda. They've never been off it, but let's not let reality get in the way of a soundbite. 

 

It might seem ironic that in the age of data and empiricism that we think we live in, brand and trust are even more obviously critical. But what it tells us is (a) that data isn't, in itself, the answer to everything and that (b) actually data and automation programmes, etc, simply enable us to understand the need for qualitative as well as quantitative approaches. They are, as ever, clasped hands - having only one is useless. 

 

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Seth's Blog: The closer you get to the front, the more power you have over the brand.

Seth's Blog: The closer you get to the front, the more power you have over the brand. | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
Krulak’s law is simple: Soldiers in the field interacting with local people are the most important element of nation building and counter insurgency. It has wide applicability to any organization that interacts with the public.
MTD's insight:

For anyone interested in how operational excellence and frontline customer service affects the wider brand success and corporate culture, this short post clarifies it. 

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Organisational culture eats strategy for breakfast, lunch and dinner

(www.torbenrick.eu) - Organisational culture eats strategy for breakfast, lunch and dinner. How to cultivate organisational culture?
MTD's insight:

Nice deck looking at why culture is so vital to brand and strategic direction and how you can take steps to improve it. 

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The 59 Countries That Are Most Prepared To Handle An Uncertain Future

The 59 Countries That Are Most Prepared To Handle An Uncertain Future | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
A new report ranks the world's countries not on their economic indicators but on their ability to safeguard the needs of its future generations. The...
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The Chief Marketing Officer is dead

The Chief Marketing Officer is dead | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
I have some sad news: the Chief Marketing Officer is dead.Fortunately, I'm talking about the CMO position rather than a particular person. But the decline in the CMO's influence is alarming,
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Google’s “20% time,” which brought you Gmail and AdSense, is now as good as dead

Google’s “20% time,” which brought you Gmail and AdSense, is now as good as dead | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
Google's "20% time," which allows employees to take one day a week to work on side projects, effectively no longer exists.
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The Technology Megatrends Changing the World

The Technology Megatrends Changing the World | Everything connects to marketing: thought leadership in a marketing world | Scoop.it

The pace and scale of technological progress is set to play a greater role than ever before in shaping the world we inhabit over the coming years. Here are the four significant technology 'game-changers'.


Via Kenneth Mikkelsen
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Thought Leaders in Big Data: Interview with JR Reagan, Federal Chief Innovation Officer at Deloitte Services (Part 1)

Thought Leaders in Big Data: Interview with JR Reagan, Federal Chief Innovation Officer at Deloitte Services (Part 1) | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
JR Reagan is the chief innovation officer for the federal practice at Deloitte Services.
MTD's insight:

It really is time that someone had some of this. After all, big data is now tossed around with the near-total lack of consideration that words like 'agility' are in marketing spiels. It's become almost meaningless, which is a shame, as the revolution in the collection, analysis and application of the insight drawn from structured and unstructured data is possibly the most important and proliferating technological shift in the world today. We need to look again at this staggeringly important subject and ask ourselves if we're really looking at it, or just name-checking it constantly in the hope of achieving relevance. 

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The Secret Alliance Between the Top Four Tech Companies

The Secret Alliance Between the Top Four Tech Companies | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
This is part of a special series about great rivalries: between tech titans, sports franchises, and even dinosaur hunters. Read about the series here.
MTD's insight:

To an extent, massive corporate rivalries are fictional battles. Some get a bit bloody sometimes - particularly when monstrous, uncontainable egos like that of Steve Jobs get in the mix - but most of the time, everyone knows it's a constantly evolving battle for supremacy, but where everyone is too interdependent in too many ways for true victory not to almost instantly invalidate itself. Everyone wants to be slightly better, not destroy the other. 

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Arthur C. Clarke’s 3 Laws of Fresh News « BBH Labs

Arthur C. Clarke’s 3 Laws of Fresh News « BBH Labs | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
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How do you design a city for resiliency? Building disaster-proof waterfronts

How do you design a city for resiliency? Building disaster-proof waterfronts | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
In the aftermath of Sandy, images of the destroyed Rockaways haunted the news. A fire wiped out 111 homes in Breezy Point, and protective sand slipped away from flat beaches.
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Product Innovation... More than a Bright Idea

Product Innovation... More than a Bright Idea | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
Early this morning I endured my second session of shockwave therapy for a painful case of plantar fasciitis. While biting my knuckles and holding back tears, the following thoughts crept into my he...
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Interview: Patrick Quinlan, CEO of compliance and ethics firm Convercent | HRZone

Interview: Patrick Quinlan, CEO of compliance and ethics firm Convercent | HRZone | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
The shifting role of compliance professionals and the link from risk management to employee engagement.
MTD's insight:

The role of compliance is increasingly central not just to toeing the line, but to deliver value across the entire business. 

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Silence Kills: Can Technology Drive Meaningful Cultural Change in Healthcare? - Forbes

Silence Kills: Can Technology Drive Meaningful Cultural Change in Healthcare? - Forbes | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
Silence Kills: Can Technology Drive Meaningful Cultural Change in Healthcare?
Forbes
A common perception in the healthcare industry is that the underlying cultural environment limits technological advances in safety and efficiency.
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Google's 'Android KitKat' Will Appear on 50 Million Candy Bars

Google's 'Android KitKat' Will Appear on 50 Million Candy Bars | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
Google's next mobile operating system is called Android KitKat and will appear on 50 million Kit Kat wrappers around the globe in the coming weeks, the digital giant and Hershey, the candy brand's parent, revealed today.
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OECD: Who Needs China?

OECD: Who Needs China? | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
Source: ThinkstockThe Organization for Economic Co-operation and Development (OECD) released its “Interim Economic Assessment” for 2013. The agency expects modest growth in global gross domestic product (GDP), a point of view held by many economists.
MTD's insight:

The world's expansion is stabilising a little. By this we mean that the seemingly inexorable rise of China (etc) isn't quite as inexorable as it's always described. The power of the capitalist economy rests on the middle class, purchasing and transacting. China is simply finding the ceiling on its middle class and thus, the limits on current growth. 

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Ubuntu fastest growing category in Loeries

Ubuntu fastest growing category in Loeries | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
Underlining the importance of sustainable marketing, the fastest growing category at the 2013 Loeries is the Ubuntu category.
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6 Ways To Make Brand Sustainability Resonate With Consumers

6 Ways To Make Brand Sustainability Resonate With Consumers | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
Most consumers don't pay attention to sustainability claims from brands and for good reason--there's a lot of greenwashing out there. Here's how...
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America’s most profitable company per employee makes your phone work—and it’s not Apple

America’s most profitable company per employee makes your phone work—and it’s not Apple | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
You'd be forgiven for not recognizing the name InterDigital, despite the fact that it has been around since 1972 and developed many of the technologies that are critical to our increasingly mobile, wireless world.
MTD's insight:

The nature of knowledge and innovation are constantly under debate. InterDigital - a company I didn't know, but intend to find out a lot more about - are true innovators, doing a lot of the hard work that others license. 

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Yahoo!’s 30 days of faff!

Yahoo!’s 30 days of faff! | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
Yahoo! has a lot of problems to contend with, so obviously changing the logo is a top priority! But having made that decision, did it have to cause such a song and dance about it?
MTD's insight:

I sort of agree with this post. You don't crowdsource the name of your business (you should have the confidence and insight to go into the guts of your business and express it with truth and beauty and power while (a) being fantastically sensitive to the needs and desires of the audience and (b) still having immense confidence to encapsulate it in a new way - that paradox is part of being, you know, creative). You don't then ignore the feedback if you have crowdsourced it (otherwise you look a little foolish); and a brand is more than a font choice, as this seems to boil down to.

 

After all, Yahoo aren't disposing of the exclamation point, the yodel, or the colour. And all these elements (perhaps not the purple in itself) are dated hangovers from several generations of the internet ago. 

 

I really like the spirit Yahoo is trying to aim at. But this misses all the real lessons about brand, about crowdsourcing, and appears to have been thought of by minds that don't really understand the web, technology, or people. But Yahoo shouldn't be counted out - their aggressive acquisitions are still to shake out within their offer and coverage and might turn out to be prescient. 

 

 

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Most Brands Aren't Budgeting For Innovation | CMO Strategy ...

Only 11% of marketers budget for marketing innovation efforts, yet a majority says innovation efforts yield positive ROI.
MTD's insight:

It's inevitable. When budgets are tight, it's hard to look ahead. You're too busy surviving. But it's critical that you do, as a business - especially a major global business with thousands of people and potentially millions of consumers depending on you. It's easy to act as a business like a person acts in stressed times - retreating within. But if you believe Peter Drucker (and it's hard not to) there are only two things a business exists to do: get to market, and innovate and change. Without forward motion, your business doesn't work. So if you're not budgeting for innovation, you're just budgeting for shrinkage. You choose which way you want to go :)

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The Difference Between Infographics And Their Simpler Cousins

The Difference Between Infographics And Their Simpler Cousins | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
Two data visualization pros explain why sometimes an infographic simply isn’t one--and that’s okay. At Co.Design, we get tons of pitches for our "Infographic of the Day" feature.
MTD's insight:

This is one of those simple things that appears very unimportant, but actually once you scratch the surface it tells you a lot about how hype works, and what design and information architecture are really about. 

 

The debate about what makes an infographic, and what doesn't, is one that directly attaches to some big debates in marketing as a whole. Take a look and think on it. 

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A new city. Driverless cars. No parking. Massively improved infrastructure and living.

A new city. Driverless cars. No parking. Massively improved infrastructure and living. | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
As self-driving cars move from fantasy to reality, what kind of effect will they have on cities?
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Nat Sones's curator insight, July 24, 2013 12:11 PM
The best insight comes from the edge. Here, thinking about a single simple issue: parking, parking space, and what might happen if you removed the need for it, through better connection and true M2M thinking. Liberate the car, liberate the city, liberate the space.