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Rescooped by Caroline Sophorn Lee from Publicité, formats, ciblage et analytics
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[Etude] La publicité digitale plus mature en 2015

[Etude] La publicité digitale plus mature en 2015 | Everything about marketing, ads & com | Scoop.it

En 2015, les marques se passent encore davantage des médias traditionnels, pour devenir véritablement éditrices, selon l'agence marketing ViralGains. Et le changement ne s'arrête pas là.


Via Sébastien Carensac
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Les Français et la langue anglaise

Les Français et la langue anglaise | Everything about marketing, ads & com | Scoop.it
A travers cette nouvelle infographie, nous vous présentons un bilan sur le niveau de la langue anglais des Français : Les Français et la langue anglaise...
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[Pub] May the force be with you

[Pub] May the force be with you | Everything about marketing, ads & com | Scoop.it

Lenovo rend hommage à l’âge d’or du Kung-fu et à son esthétisme cinématographique. Quand la discipline mène à l'excellence.


Via Sébastien Carensac
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Rescooped by Caroline Sophorn Lee from médias sociaux, e-reputation et web 2
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Twitter Analytics: vraiment disponible pour le grand public ?

Twitter Analytics: vraiment disponible pour le grand public ? | Everything about marketing, ads & com | Scoop.it
L'article Twitter Analytics: vraiment disponible pour le grand public ? est publié sur le blog Ya-graphic.com.
Le week-end dernier un utilisateur a découvert que Twitter Analytics était disponible pour la plupart des comptes Twitter qu’il gérait.

Via David Tabary
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Video Marketing Strategy: 3 Steps To Making A Viral Video

Video Marketing Strategy: 3 Steps To Making A Viral Video | Everything about marketing, ads & com | Scoop.it

Excerpted from article on VentureBeat:
"Are you using video in your online marketing strategies? Did you know that 87 percent of online marketers now use video content?
Whether you’ve been creating video content for years or this is your first time, we wanted to share some tips on how to make your video stand out from the rest and go viral.

Here are our 3 steps to making a viral video.

1. Understand your audience and their viral triggers.
- Know your audience:
This is very important — it is really, really difficult to make a video that everyone will enjoy. Focus on YOUR audience. Get hyper-specific.

- Consider why people share online:
The average viewer shares video for a variety of reasons.
People share for two major reasons: “a) they altruistically want to share the enjoyment of that video with others or b) they selfishly want to be seen sharing or critiquing that video.”

- Understand your audience’s viral triggers:
The most important aspect of creating a viral video is understanding how to combine the two elements discussed above to understand your audience’s viral triggers. Triggers are what turn your viewer from a passive spectator into someone that will share your content.
Focus on one or two triggers and go “all-in” on them.

2. Optimize your video for an online audience.
- Post your video everywhere:
Your video should be hosted on YouTube, Vimeo, and your professional content management system. Submit your links to Reddit, Digg, StumbleUpon, Facebook, Twitter and any other frequently visited site that displays video.

- Make it short:
Keep your video short — the average viewer watches between 15 – 30 seconds of a video, so lead with the portion of the video that is engaging.

- Design for remix and meme-ability:
Sometimes your initial video is not the one that goes viral, but parodies or memes that are developed from it can become instant hits.

- Provocative thumbnail and proper tagging:
Make sure to give your video a provocative thumbnail.
Also, make sure to give your video the proper tagging with description text that helps your search engine optimization (SEO) efforts and people who are looking for your video on YouTube.

3. Distribution.
Unfortunately, nobody can guarantee that a video goes viral. The best way to do this is to create initial small groups of supporters to start your distribution cycle.

- Niche influencers:
This goes back to understanding your audience. Online publications and bloggers are hungry for content that is interesting for their audiences.

- Celebrity influencers:
After getting some niche recognition, the next step is to reach out to influencers with larger built-in distribution networks. These include YouTube celebrities, mainstream bloggers, Twitter celebrities, etc.

- Create initial groups of support:
Use a service like Virool to guarantee your video gets viewed a certain number of times. They use a network of blogs, games and other partners to make sure that real people watch your content..."

Each step is analyzed with more information and with some videos as example. Read full original article here:
http://venturebeat.com/2013/05/29/how-to-make-a-viral-video/

 


Via Giuseppe Mauriello
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Jordi Carrió Jamilà's curator insight, June 3, 2013 3:06 AM

 

Un gran artículo donde explica los pasos para realizar vídeos virales. El vídeo marketing tienen un gran futuro para las empresas B2B.

Jmt Lê's curator insight, October 1, 2014 9:25 AM

Many industry experts consider video to be marketing's new frontier, be it through Youtube or short stories on Instagram. But creating a successful video is more of an art than a science.

Rescooped by Caroline Sophorn Lee from e-Veille : Social Media, Marketing, NTIC ...
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Infographie : De l'importance du responsive design dans le marketing mobile

Infographie : De l'importance du responsive design dans le marketing mobile | Everything about marketing, ads & com | Scoop.it
Le marketing mobile en B to B est désormais inévitable. Mais quelle place accorder au 'responsive marketing' ? Et qu'est-ce donc au juste ? L'infographie, réalisée par l'agence b2b, et proposée ci-dessous, apporte des réponses.

Via Nathalie Tourne
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[Formats] La croissance du marché publicitaire de la vidéo en ligne chez Google

[Formats] La croissance du marché publicitaire de la vidéo en ligne chez Google | Everything about marketing, ads & com | Scoop.it
Google a comparé le marché mondial de la vidéo publicitaire entre janvier-mars 2012 et janvier-mars 2013 à l’aide de données issues de DoubleClick for Advertisers, DoubleClick for Publishers, DoubleClick Adexchange et du réseau Google Display.

Via Sébastien Carensac
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Infographie : la croissance de Facebook sur un an

Infographie : la croissance de Facebook sur un an | Everything about marketing, ads & com | Scoop.it
Facebook vient de publier une infographie qui montre l'évolution du réseau social sur une année, et quoi qu'on en pense, les chiffres restent tout de même assez impressionnants !

Via Nathalie Tourne
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[Pub] Whisky, l'alcool décomplexé

[Pub] Whisky, l'alcool décomplexé | Everything about marketing, ads & com | Scoop.it

Impensable en France, mais aux USA, une campagne pour le whisky exprime de but en blanc l'effet "détente" de l'alcool! Après "the beach", Wieden+Kennedy dévoile une séance chez le coiffeur.


Via Sébastien Carensac
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50 Top Tools for Social Media Monitoring, Analytics, and Management - Pamorama | Social Media Marketing Blog

50 Top Tools for Social Media Monitoring, Analytics, and Management - Pamorama | Social Media Marketing Blog | Everything about marketing, ads & com | Scoop.it
These 50 social media monitoring and management tools help you gather intelligence about your social media marketing efforts.
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Social Media Training

Social Media Training | Everything about marketing, ads & com | Scoop.it
Infographic: The Best Times to Post on Social Media | Mobile Marketing Watch #socialmedia #infographic (Infographic: The Best Times to Post on Social Media | Mobile Marketing Watch #socialmedia #infograph http://t.co/q3YYQm8bcL)...
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Social Media Infographics

Social Media Infographics | Everything about marketing, ads & com | Scoop.it
Q2 2013: The State of Social Media Marketing (RT @stijnvdplaetse: Q2 2013: The State of Social Media Marketing http://t.co/cPlSBCrrqF via @pinterest)...
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Rescooped by Caroline Sophorn Lee from Evènementiel hors-norme, communication originale, guérilla marketing, ...
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Lego fait son show à Times Square

Lego fait son show à Times Square | Everything about marketing, ads & com | Scoop.it

Via Matthieu Dufour
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#CES2015 : Digitsole, la première semelle chauffante, connectée et contrôlable via smartphone - Maddyness

#CES2015 : Digitsole, la première semelle chauffante, connectée et contrôlable via smartphone - Maddyness | Everything about marketing, ads & com | Scoop.it
Parmi les startups françaises les plus en vue lors du CES 2015 de Las Vegas, Maddyness a spécialement repéré Glaglashoes, fabricant de la Digitsole

(...)


Via MGM Your French Team
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MGM Your French Team's curator insight, January 19, 2015 5:22 AM

Je ne suis pas particulièrement objets connectés mais là je suis tentée

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Neuf maisons françaises rendent hommage à Lacoste

Neuf maisons françaises rendent hommage à Lacoste | Everything about marketing, ads & com | Scoop.it
Lacoste fête ses 80 ans. Pour l'occasion de nombreuses marques françaises ont décidé de lui rendre hommage en réalisant des créations uniques.

Via Viaprestigelifestyle
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« Liquid and Linked » Comment Coca-Cola va doubler ses revenus grâce au contenu

« Liquid and Linked » Comment Coca-Cola va doubler ses revenus grâce au contenu | Everything about marketing, ads & com | Scoop.it

Via Sylvain Leroux
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Sylvain Leroux's curator insight, June 21, 2013 10:43 AM

Jonathan Mildenhal, VP de la stratégie publicitaire globale de Coca-Cola, a pris la parole pour expliquer la stratégie de content marketing que la marque

Rescooped by Caroline Sophorn Lee from médias sociaux, e-reputation et web 2
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La nouvelle campagne digitale Coca-Cola utilise Vine, Twitter et Youtube

La nouvelle campagne digitale Coca-Cola utilise Vine, Twitter et Youtube | Everything about marketing, ads & com | Scoop.it
La célèbre boisson Coca-Cola vient de lancer une opération digitale particulièrement bien vue et originale. Vous avez sûrement vu les canettes personnalisées aux couleurs des 150 prénoms les plus portés de France.

Via David Tabary
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IBM créé l'affiche utile

IBM créé l'affiche utile | Everything about marketing, ads & com | Scoop.it

"Et si les affiches en 4x3 avaient une utilité autre que passer un message publicitaire ? IBM, les a rendues utiles. Cette campagne signée Ogilvy & Mather renforce le positionnement d'IBM, à savoir rendre la ville plus intelligente."

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Faguo Shoes réitère sa chasse au trésor

Faguo Shoes réitère sa chasse au trésor | Everything about marketing, ads & com | Scoop.it
La Faguo Poursuite aura lieu le 15 juin prochain dans les rues de Paris. Avec ce jeu, la marque de chaussures et accessoires espère, ainsi, fédérer sa communauté.

Via Matthieu Dufour
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Il était une fois… l'art de créer de bons contenus Web » Web Academy

Il était une fois… l'art de créer de bons contenus Web » Web Academy | Everything about marketing, ads & com | Scoop.it
Raconter des histoires pour éveiller l'intérêt des clients potentiels, c'est un peu ça, le marketing touristique, et même beaucoup. On peut s'y prendre de diverses façons: storytelling, tournées de presse, médias sociaux, blogue ...

Via ARTDEVIVRESPANA
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Chanel lance son site web mobile et s'ouvre au m-commerce - 01net

01net
Chanel lance son site web mobile et s'ouvre au m-commerce
01net
La célèbre marque de luxe française a lancé il y a quelques jours un site Web mobile.

Via Thierry Pires
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Ouistiti

Ouistiti | Everything about marketing, ads & com | Scoop.it
Justine et Perrine sont super contentes de monter 1 boîte, super contentes de l’appeler Ouistiti et super contentes d'être super contentes !
Caroline Sophorn Lee's insight:

Cliquez et bankez ! Plus que 4 jours pour atteindre l'objectif des filles ! http://bit.ly/15SLGyK #startup #entrepreneur

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PR 101

PR 101 | Everything about marketing, ads & com | Scoop.it
Social Media Marketing calendar #infographic (Social Media Marketing calendar #infographic http://t.co/oHeixPl28C via @pinterest)
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How to Use Social CRM

How to Use Social CRM | Everything about marketing, ads & com | Scoop.it
What is social CRM and why do we need it? Read on for a full report on why companies are using social CRM programs and why.
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3 Creative Ways Brands Are Using Pinterest | Social Media Examiner

3 Creative Ways Brands Are Using Pinterest | Social Media Examiner | Everything about marketing, ads & com | Scoop.it
Pinterest strategy: learn how you can use Pinterest in creative ways to engage your followers, create partnerships and build community.
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