Events & Social Media
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Twitter, Facebook, LinkedIn, Pinterest – A Social Media Checklist For Businesses [INFOGRAPHIC]

Twitter, Facebook, LinkedIn, Pinterest – A Social Media Checklist For Businesses [INFOGRAPHIC] | Events & Social Media | Scoop.it

 

"Social media has a pretty steep learning curve, and when you’re a brand using these tools for the first time the wealth of information in how to best leverage platforms such as Twitter, Facebook, LinkedIn, Google+ and Pinterest, as well as blogs and video, can be overwhelming".

 

 


Via Antonino Militello
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Mance Creative's curator insight, August 22, 2013 6:36 PM

Does your company have these social media accounts?  Too many social meda websites to keep track of?  Well, here is a nifty little checklist of the most popular social media websites that businesses use to reach millions of users.

Rescooped by Vanessa LaClair, CMP from SEO and Social Media Marketing
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How Social Media Can Affect Your B2B Lead Generation [INFOGRAPHIC] | Business 2 Community

How Social Media Can Affect Your B2B Lead Generation [INFOGRAPHIC] | Business 2 Community | Events & Social Media | Scoop.it

Many people think that b2b lead generation is leagues away in terms of helpfulness with regards to social media.

 

With this infographic that has given to use by Online MBA, there has been a recorded 66% percent of online users that are connected to at least one social media platform on the World Wide Web.

 

The use of these websites have steadily increased over the past 10 years in either personal or business reasons.


But the question is, who are the 66%?


Via Antonino Militello
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YDeveloper's comment, September 7, 2012 9:21 AM
So it's time to being in social media.
Rescooped by Vanessa LaClair, CMP from SEO and Social Media Marketing
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4 Myths of Social Media Marketing

4 Myths of Social Media Marketing | Events & Social Media | Scoop.it

"Social media marketing is the shiny new toy. Businesses were provided tools that they could use themselves to promote their business.

 

Coca Cola changed its marketing strategy from creative excellence to content excellence.

They had realized that social media was able to spread their content and ideas with velocity and the crowd could create and share more stories on social networks than they could ever hope to buy.

 

The democratization of marketing was now evident.

 

Here the 4 Myths of Social Media Marketing:

 

Myth #1. It’s Simple

There are many myths about social media marketing but the biggest one by far is that it is easy and can be done by an intern at lunch time.

 

Myth #2. It’s Free

Planning , creating content, optimizing for search, publishing to multiple platforms takes time. Time is money.

 

Enterprise class tools are not free. Participating on Facebook may cost nothing and tweeting is free but the content and eco-sytem to support a sustained social media marketing effort requires budget and commitment. Professional videos still cost money to produce and edit.

 

 

Myth #3. It’s Just Facebook

Many organisations think that because Facebook dominates the social media numbers game with nearly one billion users, that it is the only social media network to consider in a social media marketing strategy.

Facebook only allows less than 15% of your updates to appear in your Facebook followers timelines through its “Edge Rank” algorithms.

 

 

Myth #4. Social Media is the “Silver Bullet”

Social media is not your marketing saviour.

Remember to continue to optimize your online properties for search engines.

 

Being found on Google is still a “must do”. If you aren’t doing this then you need to reconsider some of your marketing budget priorities. Social media marketing advertising is still only $5 billion and search engine marketing spend is 10 times larger at $50 billiuon plus because it works".

 

Full Article Here: http://www.jeffbullas.com/2012/08/13/4-myths-of-social-media-marketing/


Via Antonino Militello
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