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100 Holiday Party Ideas: Invitations, Venues, Decor, Catering, Entertainment, Gifts & More | BizBash

100 Holiday Party Ideas: Invitations, Venues, Decor, Catering, Entertainment, Gifts & More | BizBash | Events & PR News. Trends. Resources. | Scoop.it
Whether you have 2,000 guests or 20, budget constraints or virtually unlimited funds, traditional tastes or quirky aspirations, our holiday party guide has your number.
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Good Writing is a Recession-Proof Skill

If there was one thing, one thing that I could change about the PR industry, it would be the poor writing skills that are rampant in PR. It must be something about the people who are attracted to PR as a profession, because nothing else explains it.
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The 10 most-useful social media tools of 2012 (so far)

The 10 most-useful social media tools of 2012 (so far) | Events & PR News. Trends. Resources. | Scoop.it
A bevy of options covering a range of services—from monitoring social mentions to indexing real-time photos—to help you excel at the social media game. ...
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18 Tips to Accelerate Social Media and Digital ROI | OMI Blog

In advance of the upcoming Digital Marketing Strategy Summit, I asked a few of our speakers to share their favorite advice for accelerating digital and social media ROI in 2013.
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No Marketing Budget? No Problem - Huffington Post (blog)

No Marketing Budget? No Problem - Huffington Post (blog) | Events & PR News. Trends. Resources. | Scoop.it
No Marketing Budget? No ProblemHuffington Post (blog)Is it possible to get better at marketing your business without bulking up your marketing budget?
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3 Social Marketing Hacks: A Cheat Sheet for Getting More Fans and Followers | Social Media Today

3 Social Marketing Hacks: A Cheat Sheet for Getting More Fans and Followers | Social Media Today | Events & PR News. Trends. Resources. | Scoop.it

 

People don't "Follow", "Like", or "Circle" your company because you're great.

 

They do it because it benefits them. That's they secret to every viral marketing campaign.

 

Maybe your latest blog post will help them save money. Or perhaps it made them laugh (or cry).

 

Either way, the underlying trigger that sparked their reaction is your key to unlocking social media growth.

 

Here are 3 effective ways to leverage those triggers and get more fans and followers.

 

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10 Fun Tools To Easily Make Your Own Infographics

10 Fun Tools To Easily Make Your Own Infographics | Events & PR News. Trends. Resources. | Scoop.it

There are so many tools now available to help you make your own infographic, and this post shares information on ten tools that will help you visually represent data. For each tool a short description is provided as well as a visual. The tools discussed are: Visual.ly, Dipity, Easel.ly, Venngage, Infogr.am, Tableau Public, Photo Stats (for iPhone), What About Me? (create an infographic about your digital life), Gliffy, and Piktochart.

Ten great tools that will allow you to create (or have your students create) infographics for this school year!


Via Beth Dichter, Brian Yanish - MarketingHits.com, roberto toppi
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How to Schedule Your Pins to Pinterest Board with Pingraphy | Social @ Blogging Tracker

How to Schedule Your Pins to Pinterest Board with Pingraphy | Social @ Blogging Tracker | Events & PR News. Trends. Resources. | Scoop.it
Too many pins? Find out how you can space out your pins without overwhelming your Pinterest followers. An effective way to reach your audience at specific time slots.
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Once upon a Time: Is Storytelling Just Another Buzzword?

Once upon a Time: Is Storytelling Just Another Buzzword? | Events & PR News. Trends. Resources. | Scoop.it

Every now and then, the communication community succumbs to some buzzword frenzy. Given the recent flow of blogposts and business books about storytelling, corporate storytelling and transmedia storytelling, you might think that there is indeed another buzzword on the block. But looking beyond the hype, storytelling just might have a more long-lasting impact on how organizations and brands communicate with those that matter most to them.

 

Another One Bites the Dust, or Not?

 

Sure enough, the act of storytelling is not exactly a radically new concept, as it literally dates back to our stone-age ancestors. But is it another marketing fad that will go out of fashion just as quickly as the hype emerged?

 

I think that there are reasons to believe that the concept behind corporate storytelling will outlive the buzzword. Why? Well, because in some ways, it is a game-changer that appeals to a real need in disciplines like corporate communication and PR.

 

One of the biggest challenges for professionals working in these disciplines is to create true impact with messages and content that really is of more importance to them than to their audiences. Why after all, should your consumer really care about that new product launch or your business prospect care about your latest corporate announcement? The answer lies in a component too often overlooked in PR and corporate communication: emotion.


Via Jeff Domansky
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15 Ways to Drive Ticket Sales for Your Event

15 Ways to Drive Ticket Sales for Your Event | Events & PR News. Trends. Resources. | Scoop.it

Excerpted from article:

"How do you make your event stand out in the crowd? Not only that, how do you get people to actually spend the money to attend your event? Here are 15 ways:

 

1) Reward last year's attendees:

The people who came the year before may be your biggest supporters. Show that you appreciate them by offering them a special discount for signing up early and quickly.

 

2) Offer early bird pricing:

Have at least 2 different types of pricing: early bird and regular.

 

3) Ask early registrants to write blog posts:

The people who register for your event first will be among your biggest supporters -- that means they're also good candidates to write blog posts for you to help promote the conference.

 

4) Don't just promote your conference; promote the location!

The location of conferences can sometimes be one of the biggest draw for potential attendees -- it's kind of hard to say no to an event in a cool, beautiful city. Promote other attractions near where your conference is help that may interest attendees.

 

5) Get in touch with industry organizations to help promote.

 

6) Use LinkedIn for promotions targeted to your industry.

 

7) Start contests within your company.

Your employees: encourage them to promote your event to the leads and customers they talk to through some friendly competition.

 

8) Consistently update social media accounts.

 

9) Advertise on social media.

 

10) Leverage event sponsors for promotion.

 

11) Sprinkle calls-to-action throughout your website:

Your homepage should have a promotion to your conference. Your login page (if you have one) should have a promotion to your conference. Your blog should have banners promoting your conference.

 

12) Issue different types of passes:

Some people may not be able to attend your whole event, whether they're unavailable for the full duration. Issuing different types of passes helps accomodate those people and drive more ticket sales.

 

13) Promote the "fun stuff."

The main reason people attend conferences is for the beneifical content, sure, but promoting the parties and some of the nighttime activities definitely helps. I mean, who doesn't like to party?

 

14) Gamify the act of event promotion and ticket sales:

During your webinars, for example, you could take advantage of the large audience to promote the conference by giving away free tickets to whoever tweeted the most with your webinar hashtag.

 

15) Ask your speakers to write blog posts promoting their sessions.

The success of an event all comes down to its content. Reach out to speakers and ask them to write guest blog posts that promote their sessions, and give a sneak preview of what they'll be discussing..."

 

Read full article here:

http://blog.hubspot.com/blog/tabid/6307/bid/33482/15-Sure-Fire-Ways-to-Guarantee-Your-Next-Event-Is-SOLD-OUT.aspx


Via Giuseppe Mauriello
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The Social Media Checklist – Keep Up With Facebook, Twitter, LinkedIn & Pinterest

The Social Media Checklist – Keep Up With Facebook, Twitter, LinkedIn & Pinterest | Events & PR News. Trends. Resources. | Scoop.it

On the eve of the start of my third semester teaching SFSU’s Social Media Marketing Tools course, I thought it would be appropriate to share this Social Media Checklist. The Whole Brain Group did a great job of pulling this together.


Via Efraim Silver, Anthony Burke
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How to calculate your fees

How to calculate your fees | Events & PR News. Trends. Resources. | Scoop.it
Recently I was asked: How do I calculate my fees? This is a question that plagues many consultants who have no idea what to charge for their services...
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What Successful People Do With The First Hour Of Their Work Day

What Successful People Do With The First Hour Of Their Work Day | Events & PR News. Trends. Resources. | Scoop.it
Remember when you used to have a period at the beginning of every day to think about your schedule, catch up with friends, maybe knock out a few tasks? It was called home room, and it went away after high school.
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Five Best Practices for Marketing on Twitter - Huffington Post

Five Best Practices for Marketing on Twitter - Huffington Post | Events & PR News. Trends. Resources. | Scoop.it
Five Best Practices for Marketing on TwitterHuffington PostErnan Roman, President, is recognized as an industry pioneer and was recently inducted into the Marketing Hall of Fame for creating three transformational methodologies: Integrated Direct...
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PR and the Beauty Biz « Effective Public Relations

PR and the Beauty Biz « Effective Public Relations | Events & PR News. Trends. Resources. | Scoop.it
Perhaps no other industry is better suited for PR than the beauty world. There are countless outlets both in the traditional media world and online. There are product stories, human interest stories. There are feel good and ...
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The Complete Guide To Leveraging Your Social Networking Connections.

The Complete Guide To Leveraging Your Social Networking Connections. | Events & PR News. Trends. Resources. | Scoop.it

Social media is used for a huge variety of daily tasks, but at its most basic function, it is essentially a way for people to connect with one another. You could become friends with somebody on Facebook, follow a friend on Twitter, or check out a business contact on Linkedin. It’s all about people. Even though most of the platforms and tools are very simple to understand, there are a number of more advances features, tools and dedicated apps that can help you connect, which is what we are looking at today.

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The Blog Editor’s Cheat Sheet: What to Do Before, During and After Your Post Goes Live

The Blog Editor’s Cheat Sheet: What to Do Before, During and After Your Post Goes Live | Events & PR News. Trends. Resources. | Scoop.it

Writing a great blog post is only half the battle. There’s also the need to make sure your post looks and reads well, as well as figuring out how the post fits into your overall “blogging game plan”. Print out this easy, one-stop checklist to make sure you’ve got all the bases covered for a flawless post from start to finish.

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The perfect Pinterest pin looks just like this (Infographic)

The perfect Pinterest pin looks just like this (Infographic) | Events & PR News. Trends. Resources. | Scoop.it

Looking for tips to optimize your pictures for Pinterest?
The other night, as I was looking for information on the ideal size for pinnable pictures (I will be facilitating an introduction to Pinterest in a few weeks), I chanced upon an infographic called “Building the Perfect Marketing Pin for Pinterest”.
It probably is the best infographic I have seen in a very long time! And the tips are right on the money.

 

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Six Letters, Six Tricks for Increasing Your Clicks | Social Media Today

Six Letters, Six Tricks for Increasing Your Clicks | Social Media Today | Events & PR News. Trends. Resources. | Scoop.it
When it comes to offering how-to advice in my blog articles and other forms of content, I’m really not the world’s biggest fan of acronyms. I see too many weak ones that feel forced or downright clunky.
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Dominate Your Personal Brand On Google With This 14 Point Checklist

Dominate Your Personal Brand On Google With This 14 Point Checklist | Events & PR News. Trends. Resources. | Scoop.it

Google yourself. See that? It’s your personal brand. Unless you love everything about each listing on the first page, it’s time for some personal branding SEO.

There are two goals in personal SEO:

Dominate the entire first page of Google (branding)
Push negative or embarrassing search results off of page one (reputation management)
Here’s a checklist of ways to make that happen:

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