Events Management
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How Tech Is Transforming the Event Marketer’s Playbook

How Tech Is Transforming the Event Marketer’s Playbook | Events Management | Scoop.it

To surprise and delight attendees is the backbone of event marketing. That means delivering the personalized experiences your guests expect. Attendees want you to be able to tell them which sessions they’ll be most interested in, which booths they’d like to visit, and which keynotes they can’t miss.      


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Using Tech to Bring Your Products to Life

Using Tech to Bring Your Products to Life | Events Management | Scoop.it

We all know demos are a wonderful way to get attention at a trade show and showcase your products. However, sometimes it is not practical to bring your products to the show or maybe they are not easy to demo. Or, perhaps, you just can’t bring everything you would like to showcase. What do you do then? Here are some ideas on how you can use technology to give your products or services the stopping power they deserve.


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Customization Creates a Personalized Event Experience

Customization Creates a Personalized Event Experience | Events Management | Scoop.it

We’re seeing a 2018 event trend for creating a personalized event experience. That means understanding what the individual (or attendee profile) wants and tailoring aspects of the event to suit them, rather than the general crowd. Why this trend? Today, we have more choice than ever when it comes to finding products and services to satisfy our needs and wants. And having the ability to tailor products to our personal requirements, means people expect the event world to follow suit. 


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Five Top Internet Trends for Business Events

Five Top Internet Trends for Business Events | Events Management | Scoop.it

 “We’re living in a period of unprecedented change and unprecedented opportunity,” said venture capitalist Mary Meeker, as she unveiled her annual Internet Trends report at the technology event 2018 Code Conference, held May 29–31 in Rancho Palos Verdes, California. The scope of change was evident in the Code Conference’s expanded focus this year, which for the first time was not strictly for people who run tech companies, but also for those who run companies grappling with technological change — and tech companies grappling with government, according to the Code Conference website.


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