Event Social Media & Technology
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Technology won't achieve all customer demands

Technology won't achieve all customer demands | Event Social Media & Technology | Scoop.it

Technology cannot replace the human touch that only good customer service provides, writes Noreen Seebacher. "Obviously, people want empathy, compassion, understanding and the hope, if even unstated, of support when it's needed," she writes.


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Event Social Media & Technology
How to Use Social Media & Event Technology in Trade Shows, Events and Meetings
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The Right Tool for the Job: Five Rules for New Meeting Tech

The Right Tool for the Job: Five Rules for New Meeting Tech | Event Social Media & Technology | Scoop.it

Some innovations can be lifesaving (hello dishwashers! Also, heart transplants, airbags, and carbon monoxide detectors) so advances in technology are always exciting. But “exciting” does not always mean “useful,” and for meeting planners there is a fine balance between upgrading an event and wasting resources on a fad. 


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5 Facts That Prove Social Media Event Marketing Isn’t Just for Millennials

5 Facts That Prove Social Media Event Marketing Isn’t Just for Millennials | Event Social Media & Technology | Scoop.it

Are you reaching everyone you could be on social media? Or have you been stuck in a millennial bubble? If you think social media is just for millennials, you’re missing out on a large market — and lots of ticket sales. The facts show that audiences of all generations are active on social. According to Pew Research, 78% of adults aged 30-49 are now on social media. And so are 37% of those who are at least 65 years old. But just because all generations are on social media doesn’t mean they behave the same way on those platforms. When you look closer, you can parse exactly where and how generations spend their time on these channels.


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10 Conference Marketing Tips to Hone Efforts and Boost ROI

10 Conference Marketing Tips to Hone Efforts and Boost ROI | Event Social Media & Technology | Scoop.it

Marketing a conference means being everywhere at once. You want the professional world abuzz with anticipation, your event’s name popping up everywhere they turn. That sort of cultural infiltration takes more than basic social and web presence. Especially if you’re still building your conference brand, you have to infuse your marketing with extra oomph.

Here are 10 conference marketing tips to help stand out from the slew of conferences all around you this year:


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7 Ways to Reach Attendees on Social Media

7 Ways to Reach Attendees on Social Media | Event Social Media & Technology | Scoop.it

It’s easy to get caught up in the details of an event and neglect certain tasks. One aspect of planning that requires a prominent place on your to-do list is social media marketing. But strategic use of online platforms does not have to be a full-time job. From hashtags to Snapchat, here are some tips for tagging all the bases at your next brilliant production.


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Technology won't achieve all customer demands

Technology won't achieve all customer demands | Event Social Media & Technology | Scoop.it

Technology cannot replace the human touch that only good customer service provides, writes Noreen Seebacher. "Obviously, people want empathy, compassion, understanding and the hope, if even unstated, of support when it's needed," she writes.


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Event Professionals Turn to Live Video to Build Buzz | TSNN Trade Show News

Event Professionals Turn to Live Video to Build Buzz | TSNN Trade Show News | Event Social Media & Technology | Scoop.it
As organic social media reach dwindles and competition for attendees increases, event professionals are increasingly using live streaming on Facebook, Twitter, Instagram and other sites to achieve a number of goals.

Experts expect the live video trend to grow throughout 2018, including mdg President Kimberly Hardcastle-Geddes, who believes that given the experiential nature of trade shows and conferences, it makes perfect sense why live video is so hot right now.
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How to Use Instagram as a Marketing Tool

How to Use Instagram as a Marketing Tool | Event Social Media & Technology | Scoop.it
This post provides suggestions and steps for you to expand your reach, build your brand, and attract new customers on Instagram.

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Harish Kumar's curator insight, January 20, 3:59 AM
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Email Marketing and Social Media: How To Combine Your Efforts In 2018 

Email Marketing and Social Media: How To Combine Your Efforts In 2018  | Event Social Media & Technology | Scoop.it
"If email marketing and social media battled it out, who would win? Social media allows businesses to meet the consumer where they are but engagement and reach are quickly dwindling."
 

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New tech trends—and fresh takes—for 2018

New tech trends—and fresh takes—for 2018 | Event Social Media & Technology | Scoop.it
To app or not to app? To use VR or AR? To employ a chatbot or a robot? With technology advancing at warp speeds, it’s no easy task for meeting planners to keep up with it all, let alone make sense of how i
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5 Social Media Mistakes Every Marketer Should Avoid Making

Over the past decade, social media usage has increased exponentially, making it a segment that marketers can no longe
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20 Ways to Effectively Segment Your Event Email Marketing Data

20 Ways to Effectively Segment Your Event Email Marketing Data | Event Social Media & Technology | Scoop.it
Discover how to leverage event data to increase open rates, drive registrations and achieve event success—all through effective email segmentation.
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The 2018 Event Trends You Need on Your Radar

The 2018 Event Trends You Need on Your Radar | Event Social Media & Technology | Scoop.it

With the new year fast approaching, now’s the time to make sure you’re up-to-date on the latest event trends. Fall behind now, and your attendees will simply pass you by. To stay relevant in a saturated market, you need to constantly up-level your attendee experience, reach new audiences, and best your competition. Here are the 2018 event trends you need on your radar to do just that.


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5 Reasons Why Email Marketing Campaigns Beat Social Media Campaigns

5 Reasons Why Email Marketing Campaigns Beat Social Media Campaigns | Event Social Media & Technology | Scoop.it
Social media and email marketing serve varying purposes in your business strategy. However, email marketing is more successful with regards to lead generation for your business website. Even though both email advertising and social media channels are cruc

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6 Ways to Integrate Social Media Into Your Crisis Plan

6 Ways to Integrate Social Media Into Your Crisis Plan | Event Social Media & Technology | Scoop.it

As your attendees are headed to your meeting, they see a post on social media about a threat made against the venue. Are you ready to respond? How will you keep your attendees informed about events that affect them, especially when they are onsite at your event?


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5 Changes to Social Media Marketing in 2018 

5 Changes to Social Media Marketing in 2018  | Event Social Media & Technology | Scoop.it

2018 is an exciting year for social media marketing. With improved content transparency, diverse products, and emerging new platforms, marketers will have more resources and tools at their disposal to reach target audiences, share brand messages, and enhance the user’s experience.



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Merry Tial's curator insight, March 12, 10:50 PM
This article is very exciting to read because how social media marketing changing and how to think when we're trying to engage with social media.It's  talks about how 2018 is an exciting year for social media marketing. With improved content transparency, diverse products, and emerging new platforms, marketers will have more resources and tools at their disposal to reach target audiences, share brand messages, and enhance the user’s experience.
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Engage Millennial Attendees

Engage Millennial Attendees | Event Social Media & Technology | Scoop.it

The results of a new study by Cancer Research UK underscore how millennials favor social media and online messaging over face-to-face conversations. Just over one-third of respondents aged 18-24 said that they felt more comfortable speaking to people they didn’t know face-to-face versus chatting online, compared to more than two-thirds of those aged 55 and over.


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Guest Stars | 6 Ways to Control Your Social Media World

Guest Stars | 6 Ways to Control Your Social Media World | Event Social Media & Technology | Scoop.it
How to avoid the time suck, keep posts in perspective and prioritize IRL interactions
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Preparing for the GDPR: What Event Organizers Need to Know | TSNN Trade Show News

Preparing for the GDPR: What Event Organizers Need to Know | TSNN Trade Show News | Event Social Media & Technology | Scoop.it
The European General Data Protection Regulation (GDPR) is designed to harmonize all existing regulations to provide a higher level of security for citizens of the European Union (EU). Slated to take effect on May 25, the GDPR will apply to any organization that does business with citizens of the EU, regardless of that organization’s location.

The GDPR includes regulations on the collection, use, transfer, monitoring, tracking and even viewing of personal data.
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How to Become a Tech-Savvy Event Planner - Eventsforce

How to Become a Tech-Savvy Event Planner - Eventsforce | Event Social Media & Technology | Scoop.it
Staying up to date in an industry that’s constantly changing isn’t easy. Have a look at you can help your professional development in all things event tech.
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The Future of the Attendee Journey

The Future of the Attendee Journey | Event Social Media & Technology | Scoop.it

At the Professional Convention Management Association’s 2018 Convening Leaders conference this week in Nashville, Tenn., Alex Rolfe, director of event solutions, Cvent, showed an audience of event planners some new options to improve the attendee journey and make your event more memorable this year.


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MultiBrief: Managing social media activities onsite

MultiBrief: Managing social media activities onsite | Event Social Media & Technology | Scoop.it
Social media can be one of the strongest tools event professionals can use to promote their event and create a community. Social media can help you sell tickets, boost overall satisfaction rates from attendees and exhibitors, and improve your overall brand recognition and loyalty.
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B2B Marketing Tricks for Maximizing Event ROI

B2B Marketing Tricks for Maximizing Event ROI | Event Social Media & Technology | Scoop.it
It’s critical to be able to turn event leads into measurable pipeline. However, it can’t be done without a high-level of participation from the sales team.
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6 Show-Stopping Ideas for Your End of Year Event Video

6 Show-Stopping Ideas for Your End of Year Event Video | Event Social Media & Technology | Scoop.it
With the holiday season fast approaching, many of us are looking forward to holiday parties and year-end events. And many organizations try to spice up their celebrations, galas and parties with vide…
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How to Create a Social Media Marketing Strategy From Scratch

How to Create a Social Media Marketing Strategy From Scratch | Event Social Media & Technology | Scoop.it
Here's a blueprint for a successful social media marketing plan.

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donhornsby's curator insight, September 28, 2017 1:06 PM
Coming up with a social media marketing plan is a great step toward diving in to social. If social media looks thrilling and overwhelming all at once, start with a plan. Once you see the blueprint in front of you, it’s a little easier to see what lies ahead.
CCI VAL D'OISE's curator insight, September 30, 2017 1:49 PM
Coming up with a social media marketing plan is a great step toward diving in to social. If social media looks thrilling and overwhelming all at once, start with a plan. Once you see the blueprint in front of you, it’s a little easier to see what lies ahead.
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3 Social Media Tools to Boost Your Event Marketing 

3 Social Media Tools to Boost Your Event Marketing  | Event Social Media & Technology | Scoop.it

Savvy event planners know they have to stay on top of social media, but which tools are worth the time and energy to invest in? Which ones are worth the effort and truly the MUST HAVES for any event planner? This video is brought to you by EventMB,  the number one blog for event professionals.


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donhornsby's curator insight, November 28, 2017 10:51 AM
Event planners want their events to be successful. Building lots of buzz, amplifying attendee engagement, and creating a fear of missing out for people who aren’t even there can be big drivers for social media communication. But there are so many channels, gizmos, and gadgets to choose from. Which ones are worth the effort and truly the MUST HAVES for any event planner? Before you start feeling overwhelmed, we’ve got the answer for you! Check out these 3 Social Media Tools to Boost Your Event Marketing.