Event Social Media & Technology
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How To Decide on the Best Event Technology for You

How To Decide on the Best Event Technology for You | Event Social Media & Technology | Scoop.it

It seems like every day there is a shiny new piece of event technology touted as “the next best thing” for managing event details, increasing productivity, collecting registrations and RSVPs, connecting attendees, and so on.

But with more and more event tech solutions available, the anxiety over which option to choose increases. And when you do make a decision, sometimes you are left with the feeling that there was probably a better solution than the one you ended up choosing.


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Suzanne Axt, CMM, CTSM's insight:
Many forget their objectives and go for "the shiny"...put some thought into your "strategy WHY".
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Event Social Media & Technology
How to Use Social Media & Event Technology in Trade Shows, Events and Meetings
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Rescooped by Suzanne Axt, CMM, CTSM from Social Media News
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How to Use Instagram as a Marketing Tool

How to Use Instagram as a Marketing Tool | Event Social Media & Technology | Scoop.it
This post provides suggestions and steps for you to expand your reach, build your brand, and attract new customers on Instagram.

Via Scott McElreath
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Harish Kumar's curator insight, Today, 3:59 AM
Start a blog dedicated to Affiliate Marketing Business and earn $1000 a month. 
Read my step by step guide to starting a blog with Amazon products: https://goo.gl/MoSxbZ ;
Guaranteed payout and risk-free work. 
Ask me your doubts through the comments, so that, I can help you start the business.

 
Rescooped by Suzanne Axt, CMM, CTSM from Entrepreneurship, Social Media and Digital Marketing
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Email Marketing and Social Media: How To Combine Your Efforts In 2018 

Email Marketing and Social Media: How To Combine Your Efforts In 2018  | Event Social Media & Technology | Scoop.it
"If email marketing and social media battled it out, who would win? Social media allows businesses to meet the consumer where they are but engagement and reach are quickly dwindling."
 

Via Jay
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New tech trends—and fresh takes—for 2018

New tech trends—and fresh takes—for 2018 | Event Social Media & Technology | Scoop.it
To app or not to app? To use VR or AR? To employ a chatbot or a robot? With technology advancing at warp speeds, it’s no easy task for meeting planners to keep up with it all, let alone make sense of how i
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5 Social Media Mistakes Every Marketer Should Avoid Making

Over the past decade, social media usage has increased exponentially, making it a segment that marketers can no longe
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20 Ways to Effectively Segment Your Event Email Marketing Data

20 Ways to Effectively Segment Your Event Email Marketing Data | Event Social Media & Technology | Scoop.it
Discover how to leverage event data to increase open rates, drive registrations and achieve event success—all through effective email segmentation.
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The 2018 Event Trends You Need on Your Radar

The 2018 Event Trends You Need on Your Radar | Event Social Media & Technology | Scoop.it

With the new year fast approaching, now’s the time to make sure you’re up-to-date on the latest event trends. Fall behind now, and your attendees will simply pass you by. To stay relevant in a saturated market, you need to constantly up-level your attendee experience, reach new audiences, and best your competition. Here are the 2018 event trends you need on your radar to do just that.


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5 Reasons Why Email Marketing Campaigns Beat Social Media Campaigns

5 Reasons Why Email Marketing Campaigns Beat Social Media Campaigns | Event Social Media & Technology | Scoop.it
Social media and email marketing serve varying purposes in your business strategy. However, email marketing is more successful with regards to lead generation for your business website. Even though both email advertising and social media channels are cruc

Via Wendy Forbes
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3 Tech Trends that Will Make 2018 the Year of the Event Attendee

3 Tech Trends that Will Make 2018 the Year of the Event Attendee | Event Social Media & Technology | Scoop.it

2018 is going to be a big year for the event industry. As attendees become more demanding and technology options abound, event organizers and marketers are under even more pressure to create memorable experiences. But it’s important to remember that you’re not going to score many points by just adding technology to your events. Instead, focus on understanding your attendees’ interests and preferences, and use that information to personalize communications and individualize conversations.


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Developing a Social Media Plan: Meetings & Conventions

Developing a Social Media Plan: Meetings & Conventions | Event Social Media & Technology | Scoop.it
Here's how creating a pre-event playbook can help you build the buzz.
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AI in 2017: How Artificial Intelligence Is Impacting Events - Eventbrite US Blog

AI in 2017: How Artificial Intelligence Is Impacting Events - Eventbrite US Blog | Event Social Media & Technology | Scoop.it
You’ve probably heard it already — artificial intelligence is the event technology of the moment. Here's how you can use AI in 2017 to upgrade your events.
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How Meeting Planners Can Rein in Entertainment Riders

How Meeting Planners Can Rein in Entertainment Riders | Event Social Media & Technology | Scoop.it
Big-name artists and corporate events can be a match made in heaven—or somewhere else, if you don’t get good advice about artist contracts and riders.
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The Social-Media Measurement Marathon

The Social-Media Measurement Marathon | Event Social Media & Technology | Scoop.it
Establishing benchmarks and quantifying results from your social-media campaign is less like a sprint and more like an arduous slog, but it's far from impossible. Eight subject-matter experts share their advice for navigating the road between social-media goals and meaningful metrics.
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Four Signs Your Event Strategy Is on Fire

Four Signs Your Event Strategy Is on Fire | Event Social Media & Technology | Scoop.it

Strategic planning is sometimes perceived as a solution only employable by larger organizations with deep pockets and resources to burn. I disagree with this, contending that strategy is accessible and beneficial to all sizes and types of businesses — including the brand experience category. From exhibiting to show organizing and everything in between, a clear and effective strategy guides all messaging, media, and measurement, deeply connecting your marketing to your audiences, and driving home long-term results for your brand. 


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The Future of the Attendee Journey

The Future of the Attendee Journey | Event Social Media & Technology | Scoop.it

At the Professional Convention Management Association’s 2018 Convening Leaders conference this week in Nashville, Tenn., Alex Rolfe, director of event solutions, Cvent, showed an audience of event planners some new options to improve the attendee journey and make your event more memorable this year.


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MultiBrief: Managing social media activities onsite

MultiBrief: Managing social media activities onsite | Event Social Media & Technology | Scoop.it
Social media can be one of the strongest tools event professionals can use to promote their event and create a community. Social media can help you sell tickets, boost overall satisfaction rates from attendees and exhibitors, and improve your overall brand recognition and loyalty.
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Vagabond Lifestyles's curator insight, January 7, 11:45 AM
 Awesome article where the author lays out a complete strategy for using SM on events...but really you can apply this to other content as well
 
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B2B Marketing Tricks for Maximizing Event ROI

B2B Marketing Tricks for Maximizing Event ROI | Event Social Media & Technology | Scoop.it
It’s critical to be able to turn event leads into measurable pipeline. However, it can’t be done without a high-level of participation from the sales team.
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6 Show-Stopping Ideas for Your End of Year Event Video

6 Show-Stopping Ideas for Your End of Year Event Video | Event Social Media & Technology | Scoop.it
With the holiday season fast approaching, many of us are looking forward to holiday parties and year-end events. And many organizations try to spice up their celebrations, galas and parties with vide…
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How to Create a Social Media Marketing Strategy From Scratch

How to Create a Social Media Marketing Strategy From Scratch | Event Social Media & Technology | Scoop.it
Here's a blueprint for a successful social media marketing plan.

Via Roger Francis, donhornsby
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donhornsby's curator insight, September 28, 2017 1:06 PM
Coming up with a social media marketing plan is a great step toward diving in to social. If social media looks thrilling and overwhelming all at once, start with a plan. Once you see the blueprint in front of you, it’s a little easier to see what lies ahead.
CCI VAL D'OISE's curator insight, September 30, 2017 1:49 PM
Coming up with a social media marketing plan is a great step toward diving in to social. If social media looks thrilling and overwhelming all at once, start with a plan. Once you see the blueprint in front of you, it’s a little easier to see what lies ahead.
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3 Social Media Tools to Boost Your Event Marketing 

3 Social Media Tools to Boost Your Event Marketing  | Event Social Media & Technology | Scoop.it

Savvy event planners know they have to stay on top of social media, but which tools are worth the time and energy to invest in? Which ones are worth the effort and truly the MUST HAVES for any event planner? This video is brought to you by EventMB,  the number one blog for event professionals.


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donhornsby's curator insight, November 28, 2017 10:51 AM
Event planners want their events to be successful. Building lots of buzz, amplifying attendee engagement, and creating a fear of missing out for people who aren’t even there can be big drivers for social media communication. But there are so many channels, gizmos, and gadgets to choose from. Which ones are worth the effort and truly the MUST HAVES for any event planner? Before you start feeling overwhelmed, we’ve got the answer for you! Check out these 3 Social Media Tools to Boost Your Event Marketing.
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Five tech developments driving Meetings & Events forward

Five tech developments driving Meetings & Events forward | Event Social Media & Technology | Scoop.it
Advancements in technology are moving at a cracking pace in the Meetings & Events space. Here are some trends to watch in 2018…

Via Wendy Forbes
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What’s the best way to communicate with your travelers?

What’s the best way to communicate with your travelers? | Event Social Media & Technology | Scoop.it

Good question! It’s one that comes up a lot in the corporate travel industry; after all, you can have an exceptional program in place, but if your communication tactics to your target audience miss the mark, all of that hard work can fall short of expectations. So, what’s the answer? It depends on several factors, such as your corporate culture, audience behaviors, and tools at your disposal, among others, but there are some standard best practices we’ve outlined below. Enjoy!


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Five Tools That Make Data Collection Faster and Smarter

Five Tools That Make Data Collection Faster and Smarter | Event Social Media & Technology | Scoop.it
Data collection techniques are going from miserable to memorable as high-tech tools are disguising the quest for personal information in interactive ways.
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How Augmented Reality Will Impact Meetings and Events

How Augmented Reality Will Impact Meetings and Events | Event Social Media & Technology | Scoop.it
Thanks to Apple's recent product launch event, augmented reality (AR) is getting a lot of attention these days. Apple's next generation of phones — the iPh
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Are Analytics Still a Challenge for You? | TSNN Trade Show News

For event planners and marketers, analytical reports can be gold mines for driving registrations, adoption of tools and calculating ROI. However, the true potential of analytics remains underutilized in testing the effectiveness of marketing efforts, testing new audience segments and creating impactful cross-promotional efforts. This is mostly because there are a plethora of options and features available, as well as disconnected channels that add significant complexity to the analytical process and make accurate attribution extremely difficult.
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6 Steps to Helping Your Speakers Succeed

6 Steps to Helping Your Speakers Succeed | Event Social Media & Technology | Scoop.it

If you hire speakers for corporate events, you know that choosing the right one for your audience is just the first step. As a 30-year veteran of the podium, working as a corporate put-on comedian, I’ve learned plenty of lessons about the what can go right and wrong on stage. Here is some of my favorite advice for ensuring that speakers have the best chance to succeed.


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