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How Hotels can use Artificial Intelligence to tap into New Uncontested Social Media Audiences, Without Breaking the Budget

How Hotels can use Artificial Intelligence to tap into New Uncontested Social Media Audiences, Without Breaking the Budget | Hospitality Sales and Marketing | Scoop.it

Discover How Hotels can use Artificial Intelligence to tap into New Uncontested Social Media Audiences, Without Breaking the Budget!

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The 10 Daily Habits of Highly Effective Hotel Marketers :: Hospitality Trends

The 10 Daily Habits of Highly Effective Hotel Marketers :: Hospitality Trends | Hospitality Sales and Marketing | Scoop.it
The 10 Daily Habits of Highly Effective Hotel Marketers April, 10 2018 - Hotel marketing success requires daily discipline. The 10 Daily Habits of Highly Effective Hotel Marketers This article originally appeared on Tambourine. Can we all agree that the cumulative effects of small daily habits—both good and bad—add up to meaningful results over time? Brush your teeth every day and you’ll avoid cavities. Eat chocolate pie every day, you’ll probably gain weight… If you were to ask pro athletes and successful business tycoons what made them successful, most would tell you it required many years of hard work and practice.  The same goes for every profession, including hotel marketing; there are no silver bullets or shortcuts to the front of the line. Just take the example of British cycling coach Sir David Brailsford, whose aggregation of marginal gains philosophy first led his Sky Team to a Tour de France victory in 2012—just three years after its implementation—then fueled subsequent wins in 2013, 2015, 2016 and 2017. The core idea, for Brailsford, was to push his riders to work toward a 1% improvement in everything they do, for a cumulative gain that is much more impactful over time. British cycling coach Dave Brailsford recommends trying to improve many little things by 1%. “So often we convince ourselves that change is only meaningful if there is some large, visible outcome associated with it,” says writer James Clear. “Whether it is losing weight, building a business, traveling the world or any other goal, we often put pressure on ourselves to make some earth-shattering improvement that everyone will talk about. Meanwhile, improving by just 1 percent isn’t notable (and sometimes it isn’t even noticeable). But it can be just as meaningful, especially in the long run.” At Tambourine, we live by the same philosophy and urge our clients to embrace Brailsford’s daily method for meeting their own goals for success. Based on our 34 years in hotel marketing, here are the 10 daily habits we see that separate the best hotel marketers from the mediocre:  They check the numbers Because the best hotel marketers know they’re only as good as their metrics, measurement and tracking of key performance indicators (KPIs) are an ongoing commitment. Savvy marketers are constantly evaluating their efforts, budgets and staff in relation to business mix targets.      2. They plan for times of need Filling those sporadic gaps in demand requires forethought and careful planning. That’s why successful hotel marketers always make a point to check-in with their revenue management team, far in advance, to identify upcoming, cyclical and ongoing periods of weakness.      3. They exude positivity The best hotel marketers know that energy and enthusiasm are contagious. They make sure that everyone on their team, outside agencies, related departments (e.g., revenue management) and upper management are aware and excited about the marketing activities for the hotel. These marketers then celebrate meaningful success (always using metrics, when possible) when that success occurs.       4. They face the music While it’s natural to stress the positives, highly effective hotel marketers instead focus primarily on problems and weaknesses (staff, results, product, etc.) that need improvement. They think of ways to streamline processes and campaign execution.         5. They stay informed Each day, hotel marketing all-stars are monitoring the industry and comp-set news, to have a fully informed perspective on both local market conditions and the hospitality industry as a whole. They also read their hotel’s latest guest reviews and feedback scores, to keep abreast of guest sentiment.       6. They maintain a healthy work-life balance All-star performers know that to truly function at the top of their game, they need to do more than simply work around the clock. These professionals make sure to also earmark time for exercise, family, vacations and getting a good night’s sleep.       7. They unplug There’s more to life than staring at a computer screen.  Skilled marketers also spend time talking to guests, walking the property, listening and learning, and interacting with reservation center/call center agents and the front desk. Sometimes there’s just no replacement for human, face-to-face contact.       8. They say ‘no’…a lot The highest-achieving professionals understand that time is money and there is an opportunity cost associated with every endeavor one adds to their plate. Oftentimes, staying productive means saying “no” to distractions like irrelevant opportunities, shiny new utopian technologies and time-sucking projects.        9. They know what’s important Highly effective hotel marketers prioritize objectives for both themselves and their key employees. They correlate their activities and budgets to the business mix projection they provided to upper management. Also, they understand that achieving a greater goal requires a series of smaller steps all taken in a logical order, and they can communicate that methodology to coworkers. Random busy-ness and the constant putting out of fires is not the path to long-term marketing success.     10. They demand consistent messaging and execution Hotel marketing rock stars are vigilant about ensuring that their property’s story and unique value proposition (UVP) is infused in every marketing touchpoint and the operational service experience at the hotel. Communicating that story and UVP to guests is a daily obsession, essential to all sales activity, as well as maintaining a place of distinction in one’s respective marketplace. About Tambourine Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com Logos, product and company names mentioned are the property of their respective owners. Request Information from this organization Please click the link below to request more information from the organization or company featured in this article.
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Go Digital: Create A Guidebook For Your Hotel Guests | Internet Marketing Inc.

Go Digital: Create A Guidebook For Your Hotel Guests | Internet Marketing Inc. | Hospitality Sales and Marketing | Scoop.it
Creating a hotel guidebook can boost your brand in different ways. So, how do you get started? Read on to learn more tips about creating an online guidebook.
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Richmond woman's petition calls for end of birth tourism in Canada

Richmond woman's petition calls for end of birth tourism in Canada | Hospitality Sales and Marketing | Scoop.it
Richmond woman's petition calls for end of birth tourism in Canada
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The Hotel Owner Who Called Out a Blogger for Asking for a Free Stay Is Now Defending Her

The Hotel Owner Who Called Out a Blogger for Asking for a Free Stay Is Now Defending Her | Hospitality Sales and Marketing | Scoop.it

Reactions on the internet can be knee-jerk and ruthless, no matter how good your intentions are.

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The Top Valentine’s Day Getaway Locations Revealed

The Top Valentine’s Day Getaway Locations Revealed | Hospitality Sales and Marketing | Scoop.it

Learn how Social Intelligence can predict the top Valentine's Day getaway destinations for 2018 by analyzing share of voice and sentiment.

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Hotels Where Love And Business Really Do Mix

Hotels Where Love And Business Really Do Mix | Hospitality Sales and Marketing | Scoop.it

Four hotel power couples share their tips for combining love and business.

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Marriott and AccorHotels Mega Merger Activity Created Luxury Powerhouses –

Marriott and AccorHotels Mega Merger Activity Created Luxury Powerhouses – | Hospitality Sales and Marketing | Scoop.it
Ask hoteliers what the biggest story of the travel industry has been in the past year, and many are apt to say one word: consolidation. They're referring,
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Why Social Media is the future of customer service

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MUJI enters the hospitality market with two new hotels in China

MUJI enters the hospitality market with two new hotels in China | Hospitality Sales and Marketing | Scoop.it
Bedroom inside the MUJI HOTEL in Shenzhen.After experimenting with houses for (strictly) dogs and (mostly) humans, Japanese lifestyle design retailer MUJI is now also entering the hospitality sector with two new branded hotels to open in Shenzhen on January 18 and in Beijing o
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6 possibilities for the future of social media marketing

6 possibilities for the future of social media marketing | Hospitality Sales and Marketing | Scoop.it
What does the future hold for the world of social media? Contributor Jayson DeMers shares his predictions.
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Jamie Oliver closes six of his Italian restaurants blaming collapse in sterling and tough trading 

Jamie Oliver closes six of his Italian restaurants blaming collapse in sterling and tough trading  | Hospitality Sales and Marketing | Scoop.it
Jamie Oliver is to close six Jamie's Italian restaurants as the celebrity chef is hit by a combination of rising cost pressures and tough trading.
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WW1 ambulance train carriage is now gourmet restaurant loved by celebs

WW1 ambulance train carriage is now gourmet restaurant loved by celebs | Hospitality Sales and Marketing | Scoop.it
The third class passenger coach used to transport wounded soldiers from the Western Front. Owners Ross and Claire Moore have now converted it into a railway-themed eatery in West Bay, Dorset.
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5 Trends Defining The Food And Beverage Industry, And Retail In General

5 Trends Defining The Food And Beverage Industry, And Retail In General | Hospitality Sales and Marketing | Scoop.it
With the enhanced focus on dining and entertainment in shopping centers, the latest food trends can provide owners and operators unique insights. We explore the top five consumer trends that are impacting food and, as a result, shopping centers.
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How Video Tools and Screen Sharing Can Help Today’s Hotel Salespeople Stand Out - By Doug Kennedy :: Hospitality Trends

How Video Tools and Screen Sharing Can Help Today’s Hotel Salespeople Stand Out - By Doug Kennedy :: Hospitality Trends | Hospitality Sales and Marketing | Scoop.it
In the 2010's we have witnessed a transition in group bookings to electronic conversations, as an increasing percentage of meetings, conferences and events are being booked without there being even one voice call between buyer and seller.
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Why Instagram should be part of every hotel marketer's plan

Why Instagram should be part of every hotel marketer's plan | Hospitality Sales and Marketing | Scoop.it
The impact Instagram has on travellers, from inspiration through to booking, are getting popular by the day. But are marketers in the hotel and hospitality sector in the Arabian Gulf region keeping pace with Instagram travel insights?
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Hotels.com Is Having a Flash Sale — Here’s What You Should Book

Hotels.com Is Having a Flash Sale — Here’s What You Should Book | Hospitality Sales and Marketing | Scoop.it

You can save up to 50% off hotels for 48 hours, and we picked out 13 of the absolute best deals.

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Restaurants find marketing gold with proprietary brands of meat

Restaurants find marketing gold with proprietary brands of meat | Hospitality Sales and Marketing | Scoop.it

LGO Hospitality sets specific standards for its own line of premium beef

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Would Wynn Resorts Be Better Off Without Steve Wynn?

Would Wynn Resorts Be Better Off Without Steve Wynn? | Hospitality Sales and Marketing | Scoop.it

Accusations of sexual misconduct against Steve Wynn last week led to an immediate 10% loss in the share price of Wynn Resorts, the company Wynn founded and still heads as chairman and CEO.

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Video: the impact of AI on improving hotel conversion rates

Video: the impact of AI on improving hotel conversion rates | Hospitality Sales and Marketing | Scoop.it

"AI is a fantastic opportunity and you can equate it to mobile. In fact, late 2016 Google pivoted from mobile-first to AI-first."

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10 must-see social media marketing successes

10 must-see social media marketing successes | Hospitality Sales and Marketing | Scoop.it
Social media gained even more steam in 2016, and smart companies such as Starbucks, Red Bull, Arby's and Chobani took to Twitter, Facebook, YouTube and other social channels to reach new customers and build brand loyalty.
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17+ Social Media Marketing Predictions for 2018 From the Pros

17+ Social Media Marketing Predictions for 2018 From the Pros | Hospitality Sales and Marketing | Scoop.it
Wondering how marketing on Facebook, Instagram, Twitter, LinkedIn, & Pinterest will change in 2018? Social media pros offer their thoughts.
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Digital Marketing Made Simple: A Step-by-Step Guide

Digital Marketing Made Simple: A Step-by-Step Guide | Hospitality Sales and Marketing | Scoop.it
Digital marketing. Just another one of those new, fancy buzzwords you should use to sound smart in meetings or is it the real deal? Maybe a better question is: What is it? This digital marketing guide will show you what’s what. First popularized as a term in the early 2000’s, digital marketing has actually been around …
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Restaurant Email Marketing Ideas & Design | Constant Contact

Restaurant Email Marketing Ideas & Design | Constant Contact | Hospitality Sales and Marketing | Scoop.it
Get helpful tips on restaurant email marketing from the Constant Contact experts. Log in or sign up to learn more.
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Restaurant Marketing Ideas for February

Restaurant Marketing Ideas for February | Hospitality Sales and Marketing | Scoop.it
There's a lot to love about marketing your restaurant in February. Valentine's Day and Super Bowl Sunday are always two important days for restaurants, but
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