Event Marketing & Experiential Media
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Nestle Creates Interactive Fountain to Promote Water - Industry Wire - Event Marketer

Nestle Creates Interactive Fountain to Promote Water - Industry Wire - Event Marketer | Event Marketing & Experiential Media | Scoop.it
On May 3, Nestle unveiled an interactive water fountain at The Grove, an upscale mall in Los Angeles, to promote the southern California launch of resource 100% natural spring water.
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H&M's 'Girl With the Dragon Tattoo' Collection Gets Meatpacking District Pop-Up

H&M's 'Girl With the Dragon Tattoo' Collection Gets Meatpacking District Pop-Up | Event Marketing & Experiential Media | Scoop.it
To preview the Dragon Tattoo Collection by Trish Summerville, H&M, the costume designer for the new film, The Girl With the Dragon Tattoo, set up a three-day pop-up shop in the meatpacking district a week before the long-awaited film makes its...
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Pink Lady heads for instore and experiential marketing push - Field Marketing

Pink Lady heads for instore and experiential marketing push - Field Marketing | Event Marketing & Experiential Media | Scoop.it
Pink Lady heads for instore and experiential marketing pushField Marketing... will be promoted both in-store and via the social media channels of Pink Lady.
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Special K Brings Giant Scale to Grand Central for National Weigh-In Promotion

Special K Brings Giant Scale to Grand Central for National Weigh-In Promotion | Event Marketing & Experiential Media | Scoop.it
Hoping to change the conversation about weight loss and introduce programs that address consumers' needs for longer-term plans, Special K invited women to take part in an interactive scale set up inside Grand Central Terminal.
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2012 Preview: 10 Most Anticipated New York Venues for Events and Meetings

2012 Preview: 10 Most Anticipated New York Venues for Events and Meetings | Event Marketing & Experiential Media | Scoop.it
As we look ahead to the coming year, these are some of the most important new event and meeting venues slated to open, bringing options for everything from cocktail parties and conferences, to business dinners and corporate meetings.
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Warby Parker’s Pop-Up Store Offers Eyeglass Frames

Warby Parker’s Pop-Up Store Offers Eyeglass Frames | Event Marketing & Experiential Media | Scoop.it
The online retailer Warby Parker tries its hand at a pop-up shop in SoHo, inside a yurt.
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