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Is Social Media Killing Brands?

Is Social Media Killing Brands? | Event marketing | Scoop.it
Provocative post with valuable insight and good solutions for the problem. learn how social media can actually support your business objectives and build your brand -- if used in the right way.... What the ...... was my first reaction. I was at a content marketing conference where an entire group of sessions was dedicated to social media. I've seen stats from the State of Inbound Marketing Report that prove that social media lead conversion rates are 13% higher than the average lead conversion rate. Needless to say, I was pretty confused, and also intrigued. So let's break it down here to figure it out. What the heck did you mean, Don E. Schultz? How can social media be "killing" brands while simultaneously driving more business than ever before? And if it's really spelling the end of brands, are we silly for having invested time, money, and resources in it?...
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10 Web apps to help you plan and promote a great event

10 Web apps to help you plan and promote a great event | Event marketing | Scoop.it
“ This post comes courtesy of Fueled, a mobile design and development company based in New York and London. You can read more posts like it at the Fueled blog. Author Brinda ...”
Via Tom D'Amico (@TDOttawa)
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10 things you should NEVER say during presentations

10 things you should NEVER say during presentations | Event marketing | Scoop.it
At our TNW Conferences we see a lot of presentations and I have given a fair share of presentations myself. I often see people making the same mistakes and cringe when I hear them ....
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