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L'américain Discovery devrait prendre 20 % d'Eurosport

L'américain Discovery devrait prendre 20 % d'Eurosport | Eurosport on the web | Scoop.it
Au terme de négociations exclusives, le groupe américain entrerait dans le capital de la chaine Eurosport pour envron...
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Exclusive: Greene gives 100m preview | Sport Industry Group News

Exclusive: Greene gives 100m preview | Sport Industry Group News | Eurosport on the web | Scoop.it
Former 100m Olympic champion and 100m World Record holder Maurice Greene gives Sport Industry TV his unique insight ahead of the final at London 2012. The five-time world champion will be offering his views on Eurosport throughout the Games.
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"More social and interactive way for fans to engage with Eurosport" | Trends | Marketing Week

"More social and interactive way for fans to engage with Eurosport" | Trends | Marketing Week | Eurosport on the web | Scoop.it

Research seen by Marketing Week reveals that London 2012 sponsors must use social media in a more sophisticated way if their messages are to reach the global Olympic audience.

Heather Bowler, Head of Eurosport Communications said: "We have smudged the lines with television to create a more social and interactive way for fans to engage directly with Eurosport."

 

 

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Eurosport giving international perspective to Olympics

Eurosport giving international perspective to Olympics | Eurosport on the web | Scoop.it

In between the national broadcasters that are dotted around the International Broadcast Centre, Eurosport is giving a pan-European perspective to the London Olympics.

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