Études Digital Marketing
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Études Digital Marketing
Ressources Webmarketing : études, sondages A/B tests
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Les 50 chiffres à connaître sur les médias sociaux en 2016

Les 50 chiffres à connaître sur les médias sociaux en 2016 | Études Digital Marketing | Scoop.it
Nous mettons régulièrement à jour plusieurs pages dédiées aux statistiques des réseaux sociaux. Mais chaque année, nous pensons qu'il est utile de réaliser
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Pourquoi un site mobile-friendly est indispensable en 2015

Pourquoi un site mobile-friendly est indispensable en 2015 | Études Digital Marketing | Scoop.it
4 raisons pour lesquelles il est indispensable d'avoir un site mobile-friendly en 2015.
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Adwords Quality Score's Impact on Ad Rank and CPC

Adwords Quality Score's Impact on Ad Rank and CPC | Études Digital Marketing | Scoop.it
Former AdWords Evangelist explains what goes into Quality Score and how it impacts the rank of ads on Google and the CPC paid by advertisers.
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Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks

Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks | Études Digital Marketing | Scoop.it
Today Google AdWords released a mobile research study that concluded 88 percent of ad clicks from mobile search are incremental to organic clicks. In other words, the paid clicks are not replaced by organic clicks when search ads are paused.
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Homepage Sliders: Bad For SEO, Bad For Usability

Homepage Sliders: Bad For SEO, Bad For Usability | Études Digital Marketing | Scoop.it
One of the most prevalent design flaws in B2B websites is the use of carousels (or sliders) on the homepage. Carousels are an ineffective way to target user personas, which ends up hurting the site’s SEO and usability.
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Local Searches Constitute 24% of Google Queries [Study]

Local Searches Constitute 24% of Google Queries [Study] | Études Digital Marketing | Scoop.it

5 octobre 2012 

To ensure a representative sample, the Insights team studied the queries passed on by each search engine for the millions of online ad impressions seen between September 21st and 27th, 2012. The team then measured these queries against its extensive database of local keywords and phrases (e.g. “near me,” “in Boston,” “around St. Louis,” etc.).

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Search On Smartphones Up 26 Percent, On Tablets Up 19 Percent In 2012 [Study]

Search On Smartphones Up 26 Percent, On Tablets Up 19 Percent In 2012 [Study] | Études Digital Marketing | Scoop.it
Search continues to shift away from the desktop toward mobile devices. That’s one of the conclusions of the just-released Neustar Localeze/15miles/comScore Local Search Study, which is now in its sixth year.
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The Fake Traffic Schemes That Are Rotting the Internet

The Fake Traffic Schemes That Are Rotting the Internet | Études Digital Marketing | Scoop.it
An exclusive investigation into the bots that will cost companies over $6 billion this year
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Infinite Scrolling is Not for Every Website

Infinite Scrolling is Not for Every Website | Études Digital Marketing | Scoop.it
Endless scrolling saves people from having to attend to the mechanics of pagination in browsing tasks, but is not a good choice for websites that support goal-oriented finding tasks.
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Combien d'utilisateurs de Facebook, Twitter, Google+, LinkedIn, Viadeo, Tumblr, Pinterest en France

Combien d'utilisateurs de Facebook, Twitter, Google+, LinkedIn, Viadeo, Tumblr, Pinterest en France | Études Digital Marketing | Scoop.it
Découvrez le nombre d'utilisateurs des principaux médias sociaux en France et dans le monde, avec des mises à jour régulières.
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10 Call-to-Action Case Studies with Examples from Real Button Tests

10 Call-to-Action Case Studies with Examples from Real Button Tests | Études Digital Marketing | Scoop.it
Here are 10 examples from call-to-action A/B tests I've conducted where I've experimented with everything from copy and button design over to placement
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Médias : stagnation des affluents Twitter et Facebook | AT Internet

Médias : stagnation des affluents Twitter et Facebook | AT Internet | Études Digital Marketing | Scoop.it

Publiée le 26/03/13 – Les réseaux sociaux, et en particulier Facebook et Twitter, sont au cœur des stratégies online de beaucoup d’acteurs et notamment des médias pour qui ils sont synonymes de génération de trafic. Comment ont évolué les parts de visites des sites Facebook et Twitter depuis l’été 2012 ?

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Mobile Search Moments Study | Étude Nielsen pour Google

Mobile Search Moments Study | Étude Nielsen pour Google | Études Digital Marketing | Scoop.it
As consumers increasingly turn to their mobile phones, it is critical for businesses to understand the range of “mobile conversions” that can occur.
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