eTourism Trends and News
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eTourism Trends and News
Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
Curated by Roland Schegg
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3 Web apps that make Google Street View seem amazing again | Tnooz

3 Web apps that make Google Street View seem amazing again | Tnooz | eTourism Trends and News | Scoop.it
From Instant Street View to writing a message across an image, we've found some creative uses of Google Street View, the famous mapping function that gives 360-degree street-level imagery of locations worldwide.
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Priceline CEO expresses concerns as the Google mega-customer hedges bets with Kayak

Priceline CEO expresses concerns as the Google mega-customer hedges bets with Kayak | eTourism Trends and News | Scoop.it
Kayak for Priceline in some ways is like TripAdvisor for Expedia, although Priceline is eager to acquire Kayak, and has no intent on buying it in order to spin it out, as Expedia did with TripAdvisor.
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Google révèle l'existence d’un mystérieux projet baptisé « Niantic Project » (FieldTrip)

Google révèle l'existence d’un mystérieux projet baptisé « Niantic Project » (FieldTrip) | eTourism Trends and News | Scoop.it
Imaginez vous parcourant une rue, smartphone en main. Celui-ci vous permet d'obtenir sans la moindre demande toutes sortes d’informations sur votre entourage.
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Après les téléphones et les tablettes, Google préparerait une carte de crédit

Après les téléphones et les tablettes, Google préparerait une carte de crédit | eTourism Trends and News | Scoop.it

Plusieurs fuites sur internet laissent penser que Google serait sur le point de dévoiler sa propre carte de crédit physique. Ainsi, le site Androidpolice dévoile des captures d’écran de l’application Google Wallet qui explique le fonctionnement de la «Google Wallet card». D’après ces images, cette carte plastique fonctionnerait comme une carte de crédit ordinaire et serait la carte sélectionnée par défaut sur l’application Google Wallet. Elle devrait fonctionner partout où les cartes de crédit sont acceptées....

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24 heures dans l'univers économique de Google [INFOGRAPHIE]

24 heures dans l'univers économique de Google [INFOGRAPHIE] | eTourism Trends and News | Scoop.it
Avec plus de 100 millions de dollars générés par jour via AdWords, Google est devenu un acteur incontournable du marketing web, peu importe votre industrie.
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Google AdWords gets stronger, but travel keywords struggle with conversion

Google AdWords gets stronger, but travel keywords struggle with conversion | eTourism Trends and News | Scoop.it

Travel companies spent more on pay-per-click advertising than any other industry except for finance, according to Wordstream’s analysis of 2,600 accounts. The top ten travel advertisers using Google AdWords are Expedia, Hotels.com, Booking.com, Priceline, and Kayak. Despite its big spend, the travel sector has the lowest conversion rate (1.45%) of the ten largest online industry verticals...

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Field Trip - Applications Android sur Google Play

Field Trip - Applications Android sur Google Play | eTourism Trends and News | Scoop.it

Field Trip is your guide to the cool, hidden, and unique things in the world around you. Field Trip runs in the background on your phone. When you get close to something interesting, it pops up a card with details about the location. No click is required. If you have a headset or bluetooth connected, it can even read the info to you.

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Google Street View goes backpacking through the Grand Canyon

Google Street View goes backpacking through the Grand Canyon | eTourism Trends and News | Scoop.it
Google Street View placed its camera on a backpack for the first time to capture the Grand Canyon in its global mapping project.
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Forget flights, Google is quietly adding new features to Hotel Finder as rivals look on (and advertise) | Tnooz

Forget flights, Google is quietly adding new features to Hotel Finder as rivals look on (and advertise) | Tnooz | eTourism Trends and News | Scoop.it
Having launched its own search tool almost two years ago for the US market and US hotels, Google has gradually rolled out to more international properties.

But there is a lot more going on.

Google Hotel Finder has tried all manner of tests in the SERPs like this, but nothing more than the regular 1% of total traffic test. Indeed, the date box and star class links are found on many hotel searches in the UK and seem to have passed the 1% testing status.
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5 Google Analytics Tips, Tricks and Hacks for Tourism Websites

5 Google Analytics Tips, Tricks and Hacks for Tourism Websites | eTourism Trends and News | Scoop.it
Get more from Google Analytics for your tourism website, including verifying your site, social plugins, roll up reports, YouTube tracking and form tracking.
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Can Google compete with the next generation of search engines?

Can Google compete with the next generation of search engines? | eTourism Trends and News | Scoop.it
Over the past 14 years, Google has set the standard for online search. The ability to access expansive amounts of information on a global scale and deliver links full of information to our fingertips was, and is, revolutionary....
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Advertising travel products to multi-screen consumers - Google withepaper

The shift from desktop-only towards the use of multiple devices to access the Internet has radically changed how consumers engage with digital content and when they choose to do it. In this whitepaper Google has seen evidence that usage behavior varies by device, which in turn has made the travel-purchasing process highly complex and therefore challenging for advertisers to fully grasp and benefit from.

 

Download the full whitepaper at Google:

https://docs.google.com/file/d/0B2-cf-mW11FXVEEzWkRqZ1RrSU0/edit?pli=1

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Pourquoi Google Investit dans le secteur tourisme?

Pourquoi Google Investit dans le secteur tourisme? | eTourism Trends and News | Scoop.it

Google possède et développe déjà depuis longtemps des outils simples mais très efficaces dans le tourisme : Google map, visite virtuelle, itinéraire, échange de photos (voir encadré). L’accélération de ses investissements dans le tourisme répond à une diversification de ses activités sur l'un des secteurs les plus porteur d'Internet. Le récent rachat en juillet 2012, pour 25 millions de dollars de Frommer’s (fondé en 1807), l’un des guides de voyages américain les plus en vogue confirme l’appétit du géant américain.


Via clement thirode, Frédérique RICO
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Google Hotel Finder ist offiziell kein “Experiment” mehr

Ob wir es gerne hören oder nicht: ab sofort müssen wir uns “offiziell” mit einem zusätzlichen “Big Player” im touristischen Vertrieb auseinandersetzen: www.google.com/hotels . Im Juli 2011 begann Google das Experiment der direkten Vermittlung von Hotelzimmern. Seitdem wurde das System stets weiterentwickelt. Google konzentriert sich bei der Hotelvermittlung auf 3 wesentliche Faktoren: Preis, Verfügbarkeit und Umgebung.

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Travopia: Google Now - The Revolution In Travel Industry Has Just Begun, In Google's Style

Travopia: Google Now - The Revolution In Travel Industry Has Just Begun, In Google's Style | eTourism Trends and News | Scoop.it

Travel companies now have a lot more things to worry about. Tackling only their direct competitors isn't enough any more. The threat from indirect competition is extremely high. And this is evident from the work by non-travel companies like Apple (primarily a digital electronics company) and Google (primarily a search engine company) in travel industry. For Apple, it started with their Siri product, they have merely penetrated into travel industry.

 

In July 2012, Google launched what we call a "masterpiece" - Google Now! It's a super intelligent personal assistant for Google's Android. Google Now performs actions that are similar to what Siri does, but Google Now is significantly superior in terms of use cases handled and the functionalities supported. In our view, Google Now and Apple's Siri cannot be compared at all.

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Google Field Trip and Your Mobile Strategy - Travel 2.0 Consulting Group

Google Field Trip and Your Mobile Strategy - Travel 2.0 Consulting Group | eTourism Trends and News | Scoop.it
Google Field Trip app makes finding the local spots easier for tourists. But what does it mean for tourism destinations and their mobile apps?
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