eTourism Trends and News
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How hotels can leverage AI to provide an awesome customer experience

How hotels can leverage AI to provide an awesome customer experience | eTourism Trends and News | Scoop.it
In the 21st century, industries that remain adamant about not integrating new technologies are the most likely to regress in their course of development. Businesses across the globe have realized how important it is to include contemporary digital technology to drive constant growth and revenue. The last decade has seen incredible innovations and breakthroughs in the landscape of digital solutions. One such compelling technology is called Artificial Intelligence (AI).
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eTourism Trends and News
Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
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Google updates trademark-policy, allows OTAs to use hotel branding in ads

The ads trademarks policy update will take effect "over the next several months" and could lead to higher CPCs for branded campaigns.

Even though Google did not offer keyword-level protection in the past, hotels could submit infringement complaints, preventing resellers from using the hotel brand in the ad titles and text in the EU and EFTA regions.
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Lufthansa lance une campagne interactive avec l’appui d’IBM Watson

Lufthansa lance une campagne interactive avec l’appui d’IBM Watson | eTourism Trends and News | Scoop.it
Lufthansa lance une campagne publicitaire personnalisée grâce à Watson Advertising permettant aux internautes d’être conseillés par la compagnie sur 15 destinations européennes. Une première dans l’aérien.

Lufthansa est la première compagnie aérienne à exploiter l’outil Watson Advertising développé par IBM pour rendre ses annonces publicitaires interactives. Grâce à quoi, les internautes sont en mesure d’interagir avec la compagnie aérienne pour des questions générales et du contenu de voyages concernant 15 destinations européennes. Après avoir cliqué sur la bannière, un explorateur de destinations fournit une présentation de chaque lieu — comprenant une galerie photo, des informations sur le tourisme local, des conseils sur le voyage et des vidéos — pour aider l’utilisateur à faire son choix de voyage.
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Technology and the guest experience: Views from five luxury hoteliers

Guest expectations are higher today than ever before, and technology is a key component in helping the hospitality industry cope with continual change. Five forward-thinking hoteliers offer their views.
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The irresistible allure of Instagram, and how the travel industry is using it

Harnessing the power of Instagram has become a quest in the travel industry, where pretty pictures are staple sales tools.

On a moody August morning in British Columbia, two humpback whales swam beside the floating Great Bear Lodge, exciting guests who watched them feeding and lunging out of the water for fish.

Posted to Instagram, the video of the exuberant wildlife encounter went viral and the lodge’s following grew from 600 to nearly 50,000. Booking inquiries jumped 1,350 per cent that week.
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Interactive content most effective marketing tool for travel brands | PhocusWire

Interactive content most effective marketing tool for travel brands | PhocusWire | eTourism Trends and News | Scoop.it
Travel brands looking to maximize their search engine optimization strategy should focus on creating interactive content since it ranks higher than all other forms of content for URL ratings, social shares and referring domains.

That’s the primary takeaway from a report by London-based content marketing agency Kaizen based on its analysis of 2,000 pieces of content from travel brands including Expedia, Skyscanner, Marriott International, Delta Airlines, TUI and more.
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Whim, l’appli mobile qui fait de la « Mobility as a Service » une réalité

Whim, l’appli mobile qui fait de la « Mobility as a Service » une réalité | eTourism Trends and News | Scoop.it
Conçue par l’entreprise MaaS Global, l’application mobile Whim permet aux voyageurs de planifier, réserver et payer leurs trajets à travers différents opérateurs de transports. Aujourd’hui disponible en Finlande et en Angleterre, Whim se positionne comme l’un des précurseurs de la Mobility as a Service. 
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TripAdvisor Plays Meta on Meta Marketing Game With Google –

TripAdvisor Plays Meta on Meta Marketing Game With Google – | eTourism Trends and News | Scoop.it
TripAdvisor is back as an advertiser in Google Hotels, and so are its user reviews despite the company's long-standing protests that Google unfairly TripAdvisor is back as an advertiser in Google Hotels, and so are its user reviews.
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Bitcoins und Blockchain – Potential oder Gefahr für die Reisewirtschaft?

Bitcoins und Blockchain – Potential oder Gefahr für die Reisewirtschaft? | eTourism Trends and News | Scoop.it

"Virtuelles Geld ist eines der großen Themen der Digitalisierung: Kryptowährungen wie Bitcoin und die zugrundeliegende Blockchain-Technologie werden von den einen als logische Entwicklung für den zukünftigen Zahlungsverkehr und von den anderen als unnötige Spinnerei für Spekulanten beschrieben. Wir werfen einen Blick auf die Argumente beider Seiten und zeigen die Schnittstellen zur Reisewirtschaft auf."

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ET14 : “L’innovation est partout et sous toutes ses formes” – I-tourisme

ET14 : “L’innovation est partout et sous toutes ses formes” – I-tourisme | eTourism Trends and News | Scoop.it
Les 10 et 11 octobre ont eu lieu la 14e édition des Rencontres Nationales du etourisme à Pau. Un événement dédié aux institutionnels du tourisme et aux innovations. Pour cette édition 2018, la valorisation des territoires et l’expérienciel étaient mis à l’honneur. 

« L’innovation est partout et sous toutes ses formes, cela ne se résume pas uniquement à la technologie », c’est par ces mots que Sandrine Derville, vice-présidente de la région Nouvelle Aquitaine en charge du tourisme, débute son discours. Les Rencontres nationales du etourisme ont un objectif précis : permettre aux acteurs institutionnels de rencontrer des jeunes pousses innovantes et se tenir au courant des dernières tendances en matières de etourisme. Au programme de cette 14e édition, des thèmes récurrents tels que l’intelligence artificielle, les réseaux sociaux, l’économie collaborative ou bien encore la data.
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Travelport LIVE 2018 : Pourquoi l’intelligence artificielle et la blockchain doivent devenir la norme

Travelport LIVE 2018 : Pourquoi l’intelligence artificielle et la blockchain doivent devenir la norme | eTourism Trends and News | Scoop.it
Cette semaine, Travelport organisait sa journée de conférences européenne Travelport LIVE à Rome. Pour immerger les centaines de participants dans le thème de cette année, « Embracing the New Normal in Travel Tech », les deux premières conférences menées par IBM et le guru de la technologie de Travelport ont été l’occasion de faire un tour d’horizon de toutes les technologies qui ont ou auront un impact sur l’industrie. Parmi elles, l’intelligence artificielle et la blockchain, au cœur des deux prises de parole.
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The metasearch model, part 2: The transition to meta-book | PhocusWire

The metasearch model, part 2: The transition to meta-book | PhocusWire | eTourism Trends and News | Scoop.it
Metasearch dates back to 1999, when both SideStep and FareChase launched as search engines that aggregated prices from other online sites.

The following years saw many additional entrants into the metasearch arena - some created with that specific purpose, such as Skyscanner (2001), Kayak (2004) and Wego and Trivago (both 2005), and others that have added price comparison to their existing offerings, most notably TripAdvisor and Google. (Yahoo purchased FareChase in 2004 and then shuttered it five years later, and Kayak acquired SideStep in 2007.)
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Google Hotel Ads delivers two-thirds of all metasearch hotel bookings

Google Hotel Ads has become the most profitable metasearch engine – ahead of Trivago and Tripadvisor - with a 150% growth compared to the same period last year, when it only represented 26%.
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The smartphone app that can tell you’re depressed before you know it yourself

The smartphone app that can tell you’re depressed before you know it yourself | eTourism Trends and News | Scoop.it
There are about 45 million people in the US alone with a mental illness, and those illnesses and their courses of treatment can vary tremendously. But there is something most of those people have in common: a smartphone.
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OTAs launching hotel brands: Opportunity or threat?

Online booking giant Ctrip has finally made the move into hotel management with the launch of hotel management brand Rezen Hotels Group.

The aim of the launch, announced at the World Cultural and Tourism Forum in China, is to bring together high-end Chinese hotels under one banner and improve their performance with 'big data analysis' backed by Ctrip.
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Three ways hoteliers are kicking silos of technology for good (finally) | PhocusWire

Three ways hoteliers are kicking silos of technology for good (finally) | PhocusWire | eTourism Trends and News | Scoop.it
Stop me if you’ve heard this before: In the age of OTAs and industry disruption, effectively managing a complex channel and distribution strategy is critical to a hotelier’s bottom line.

Yet archaic technology and a “this is how we’ve always done it” mindset are holding us back.
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OpenTable pilots centralized reservations for hospitality groups

The company unveiled the pilot of a new centralized reservation feature for restaurant groups within its flagship product, GuestCenter.

This new reservation view is the first in a suite of features designed to streamline operations through group-level tools for planning, management, and business intelligence; all in one dedicated group platform.
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7 important truths about guest messaging in hospitality « tnooz

7 important truths about guest messaging in hospitality « tnooz | eTourism Trends and News | Scoop.it
The adoption of guest messaging in the hospitality industry is no longer a matter of if, but when. In an industry built on providing great guest experiences, it’s only logical that SMS and messaging apps such as WhatsApp, Messenger and WeChat will soon be adopted at scale.
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Big news - PhocusWire is acquiring tnooz | PhocusWire

Big news - PhocusWire is acquiring tnooz | PhocusWire | eTourism Trends and News | Scoop.it
It's easy to forget that PhocusWire is still less than 12 months old - so we're thrilled today to be announcing our first acquisition.

Our parent company, Northstar Travel Group, has acquired tnooz and its related assets as part of a plan to further accelerate development of PhocusWire.
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Heathrow s'équipe du plus important dispositif biométrique de l'industrie

Heathrow s'équipe du plus important dispositif biométrique de l'industrie | eTourism Trends and News | Scoop.it
Pour fluidifier le passage des voyageurs à l’aéroport, de plus en plus d’acteurs de l’aérien se tournent vers des dispositifs biométriques. Au regard des nombreuses expérimentations menées, la reconnaissance faciale semble être le système le plus probant pour l’industrie. Après l’avoir testé pour ses vols domestiques, l’aéroport Londres-Heathrow adopte la reconnaissance faciale à chaque étape du parcours voyageur. Dès l’été 2019, le dispositif sera déployé lors de la phase d’enregistrement mais aussi dans les couloirs de sécurité, les portes d’embarquement et pour le largage des bagages. Une première pour l’aérien.
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Expedia CEO: Mergers and Acquisitions Are Always on the Table –

Expedia CEO: Mergers and Acquisitions Are Always on the Table – | eTourism Trends and News | Scoop.it
There's been some sentiment that Expedia Group is in an internally focused phase, digging in on expanding its hotel inventory, planting deeper roots An Expedia acquisition of Thomas Cook? While problematic on many fronts, including buying all of those offline agents, it isn't out of the question. Consider that Expedia would gain access to a customer base in Europe that it hardly touches.
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Google pursuing ‘24/7 online travel agent’ model

The search giant revealed more of its ambitions to meet travelers’ needs during an address at the Broadway Travel conference in Dubrovnik this week.

Google’s Eoin Cahill and Benedicte Conway stressed users now expect a more more personalised travel experience than ever before. “People don’t want all the fuss. They want a fast and frictionless experience,” said Conway.
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Facebook : Stop ou Encore ?

Facebook : Stop ou Encore ? | eTourism Trends and News | Scoop.it
Cette question, nous nous la sommes posée la semaine dernière à Pau dans le cadre d’une « Battle » que j’ai eu le plaisir d’animer aux #ET14, en compagnie de Nicolas De Dianous (fondateur de l’agence We Like Travel) et Sébastien Repéto (fondateur de l’agence My Destination). Depuis le scandale Cambridge Analytica, la prise de conscience des limites et dangers du réseau social #1 est réelle et sérieuse, y compris du côté de son propre fondateur Marc Zuckerberg, Zuck pour les intimes… Je vous propose de revenir sur les points clés de cette Battle puis d’en tirer des enseignements quant à la place à donner à Facebook dans les stratégies digitales.
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Google's trademark policy revision kickstarts "brandjacking" debate

Google's trademark policy revision kickstarts "brandjacking" debate | eTourism Trends and News | Scoop.it
Last week, you may have received a message from trademark-policy-revision@google.com, informing you about an ads trademarks policy update. Even though this may look like the usual policy update that you quickly gloss over, it is, in fact, bad news for hotels.

Bad, bad news.

In the email, it’s stated that:

 “Advertisers may use a trademark term in ad text if they are a reseller of, offer compatible components or parts for, or provide information about the goods and services related to the trademarked term.”

Translating from legalese, this appears to suggest that OTAs and metasearch engines will be soon able to freely “brandjack” (or, if we want to stick with a more acceptable term, “affiliate brand bid”) hotels on Google’s search network.
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Case Study: Hotel Group in California Generates 2,169% ROI with Email Marketing : HEBS Digital Blog

Case Study: Hotel Group in California Generates 2,169% ROI with Email Marketing : HEBS Digital Blog | eTourism Trends and News | Scoop.it
A hotel group in California was looking for a way to promote their newest packages and drive online bookings to fill an upcoming need period. In addition, they wanted to generate awareness about the new offers on the Specials page of their website.
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Le top 50 des entreprises suisses de la blockchain | ICTjournal

Le top 50 des entreprises suisses de la blockchain | ICTjournal | eTourism Trends and News | Scoop.it
Le fonds zougois CV VC a étudié les 600 start-up de la blockchain d’au moins un employé que comptent la Suisse et le Liechtenstein pour en sélectionner les 50 meilleures. Principaux enseignements: elles représentent des milliers d’emplois et beaucoup (beaucoup!) d’argent.
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