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Evénements : place à l'impro... ou pas ! | Etourisme.info

Evénements : place à l'impro... ou pas ! | Etourisme.info | eTourism Trends and News | Scoop.it
Wingit est une application lancée en 2014, disponible dans Google Play Store et dans l’Appstore, qui donne accès à des animations et événements proches du lieu où l’on se trouve.

Ces « events », selon le mot choisi par les animateurs de l’appli, sont puisés dans les réseaux sociaux, Facebook et Twitter principalement. L’appli Wingit (voir le pitch vidéo) scanne les contenus et les fournit aux utilisateurs en faisant le pari de l’improvisation dans la découverte des vernissages, expositions, concerts, soirées, happy hours… Elle est utilisable dans 40 villes de 8 pays.
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eTourism Trends and News
Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
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Amazon Wades Into Travel as Hotels Turn to Alexa in Rooms –

Amazon Wades Into Travel as Hotels Turn to Alexa in Rooms – | eTourism Trends and News | Scoop.it
It was only in November that technology giant Amazon announced the launch of its Alexa for Business division and just eight months later, Amazon’s plans for getting deeper into the travel space are becoming much clearer.

With the help of Marriott International and a number of other partners, including both hotel brands and technology systems, Amazon is announcing Tuesday the debut of Alexa for Hospitality, a division of the company committed to placing Amazon’s smart home devices into hotel rooms, vacation rentals, and other hospitality settings.
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Behold a new era of digital marketing in travel

The number of digital travel touchpoints grows rapidly, as travelers look for better offers via search engines, booking apps, online travel agencies, and deal sites.
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Fake hotels becoming a massive issue for OTAs

The rise of fake hotels is a phenomenon that has left both consumers and OTAs frustrated and out of pocket.
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Don't panic! Artificial intelligence will bring human touch to hotels | PhocusWire

Don't panic! Artificial intelligence will bring human touch to hotels | PhocusWire | eTourism Trends and News | Scoop.it
The problem with all new hotel technology, unfortunately, is that innovation gets turned into buzzwords quickly, usually in order to sell more products and services.

Even worse, all these buzzwords are thrown into the same marketing pot, creating a vast confusion that only “experts” can understand.
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SiteMinder solves hotel system connectivity

SiteMinder launched SiteMinder Exchange, a powerfully-simple solution that solves the connectivity problem for hotel property management systems (PMSs) and hotel applications everywhere.
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Wi-Fi en vacances : un Suisse sur trois évite les hôtels sans hotspot gratuit

L'étude représentative menée par AVM sur l'utilisation des réseaux sans fil en vacances ou en voyage a révélé d'intéressantes habitudes des consommateurs suisses lorsqu'il s'agit de bénéficier d'une connexion sans fil gratuite à l'Internet hors de chez soi.
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Would You Buy Your Next Event Tickets on Instagram? –

Would You Buy Your Next Event Tickets on Instagram? – | eTourism Trends and News | Scoop.it
Social media networks, at the same time, have moved in recent years to allow events and resellers to sell tickets to users. Facebook was among the first to embrace event ticket e-commerce on its platform, connecting with a variety of event technology providers.
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VIDEO: Travel planning with digital assistants | PhocusWire

VIDEO: Travel planning with digital assistants | PhocusWire | eTourism Trends and News | Scoop.it
Digital assistants in travel are not an entirely new form of technology - moreover, just another layer that builds on the shift to digital and, especially, mobile.

Like online desktop and mobile before it, digital assistants are gradually moving into the mainstream but have a number of barriers ahead.
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GetYourGuide tries the vertically-integrated strategy in activities race | PhocusWire

GetYourGuide tries the vertically-integrated strategy in activities race | PhocusWire | eTourism Trends and News | Scoop.it
GetYourGuide accepts there is a risk involved but claims it wants to "transform the tour experience itself" with the introduction of its own branded products.

The vertically-integrated strategy will start with the introduction in August 2018 of Project Incredible, a pilot program of five tours in three destinations in Europe in what is being touted as a "Netflix Originals for guided tours".
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Hotels deal with influx of influencers

Hotels are getting irritated with the onslaught of messages from self-proclaimed social media influencers trying to get free hotel stays in exchange for a few Instagram posts.
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Google: Travel’s closely watched obsession

Google's entry into metasearch may be more than half a decade old, but it continues to be a closely watched obsession for the travel industry.
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#FCR18: Comment la blockchain va-t-elle transformer les programmes de fidélisation ?

#FCR18: Comment la blockchain va-t-elle transformer les programmes de fidélisation ? | eTourism Trends and News | Scoop.it
Lors du Future of Customer Relationship, Lorène Jaouan, Business Developer chez Blockchain Partner, a donné une conférence autour de la Blockchain. La spécialiste a tenté de démystifier cette technologie pour ensuite en expliquer les bénéfices. Elle a notamment détaillé comment la Blockchain pourrait transformer les programmes de fidélité.
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Blockchain in Tourism – First Applications on the Market | .TR

Blockchain in Tourism – First Applications on the Market | .TR | eTourism Trends and News | Scoop.it
Blockchain is now being tested by some companies in the financial industry and other sectors, and already applied in daily operations. Where the journey goes, experts have not yet agreed. The hype surrounding Bitcoin and the speed at which cryptocurrencies spread, already has visible global implications for the economy, states and society. And one can guess the consequences of the underlying technology – the Blockchain – in the future.
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GAFA: It’s time to rein in the data barons

GAFA: It’s time to rein in the data barons | eTourism Trends and News | Scoop.it
Facebook, Amazon, and Google will resist attempts to restrain their market power. But for the sake of our collective prosperity and our personal privacy, it’s a fight we can’t afford to lose.
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New Research Report: The Crisis in Online Travel Agency Advertising –

New  Research Report: The Crisis in Online Travel Agency Advertising – | eTourism Trends and News | Scoop.it
In this report, we survey the state of online travel agency (OTA) ad spending in North America and Europe, specifically Booking Holdings and Expedia.
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Amazon finally talks about travel, launches Alexa for Hospitality | PhocusWire

Amazon's first official foray into the travel industry for a few years is here: Alexa for Hospitality - bringing the voice-activated device into hotel rooms.

The ecommerce giant's Echo will now allow guests to ask questions about hotel information, contact guest services, play music in their room and tap into other hotel-related services.
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Amazon : ses enceintes connectées débarquent dans les chambres d'hôtels

Amazon : ses enceintes connectées débarquent dans les chambres d'hôtels | eTourism Trends and News | Scoop.it
Amazon a créé une version spécifique d’Alexa pour les hôtels qui veulent s’équiper d’enceintes connectées Echo dans leurs chambres. Marriott est la première chaîne à l’adopter.
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Amazon launches Alexa for hotels

Alexa for Hospitality is designed to bring Amazon's voice assistant technology to everything from chain hotels to vacation rentals.
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Amazon dévoile une version d'Alexa dédiée à l'hôtellerie

Amazon dévoile une version d'Alexa dédiée à l'hôtellerie | eTourism Trends and News | Scoop.it
Amazon vient d’annoncer le lancement d’« Alexa For Hospitality », un assistant vocal développé sur mesure pour l’hôtellerie.

À peine arrivé en France, l’assistant intelligent d’Amazon fait parler de lui. Dernière nouvelle qui devrait intéresser les acteurs de l’hospitalité : Amazon lance une version de son assistant intelligent taillée sur mesure pour l’hôtellerie. Baptisé « Alexa For Hospitality » ou « Alexa pour l’hôtellerie », l’assistant peut être personnalisé pour intégrer toutes les informations importantes de l’hôtel. Par exemple, les horaires d’enregistrement à l’accueil ou d’accès à la piscine.
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Modern travel marketing, part 3: Email campaigns | PhocusWire

Modern travel marketing, part 3: Email campaigns | PhocusWire | eTourism Trends and News | Scoop.it
According to the World Travel and Tourism Council, travel and tourism generated a direct contribution of $2.3 trillion to global GDPs in 2016 and supported one in 10 jobs in the global economy.

More than three-quarters of that spending - 76.8% - is attributed to leisure travel. It’s a massive market, and one that often starts with a blank slate: Many consumers begin the travel planning process with a simple desire to get away, without a specific idea of where, when and how.
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Why is door-to-door trip planning so difficult? | PhocusWire

Why is door-to-door trip planning so difficult? | PhocusWire | eTourism Trends and News | Scoop.it
The click of a button is practically all it takes for consumers to purchase nearly any good or service. The travel industry understood this long ago and counts itself among the first sectors to embrace the power of the web.
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Google on Flight Search, Hotel Ads, book button and shopping services

An update from the search giant at the recent Phocuswright Europe conference was worth noting, even if nothing particularly groundbreaking was revealed.

In contrast to Google Flight Search, Google Hotel Ads is much more of an overtly commercial enterprise. It is now launched across the planet and Google has been working on ramping up the customer experience both on mobile and desktop. This has seen a doubling of engagement with photos, for instance.
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Marketers struggle to track audiences after Facebook and Google scale back data for GDPR

Google’s and Facebook’s preparations for the General Data Protection Regulation have caused a headache for marketers that relied on the platforms for ad targeting.
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8 Tactics to Strengthen Your Destination's Digital Influencer Strategy

8 Tactics to Strengthen Your Destination's Digital Influencer Strategy | eTourism Trends and News | Scoop.it
Within only 60 seconds of posting an Instagram photo to their feed, top social media influencers receive hundreds of organic engagements, instantly opening the door to authentic dialogue with target consumers – a feat that few travel brands can achieve on their own.
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Online-Buchung: Die Tricks der Buchungsportale | Startseite | SWR odysso | SWR.de

Ein Urlaubshotel buchen - heute eine Sache von fünf Minuten. Suchmaschine oder Booking-Portal öffnen, Preise vergleichen, persönliche Daten eingeben - wenn sie nicht schon gespeichert sind - fertig. Kunden profitieren vom Marktüberblick im Internet und von der Konkurrenz zwischen Hotels, Reiseagenturen und Online-Buchungsportalen. Die Online-Plattformen werden dabei immer mächtiger.
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