eTourism Trends and News
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Visites, loisirs et activités au coeur du business ! | Etourisme.info

Visites, loisirs et activités au coeur du business ! | Etourisme.info | eTourism Trends and News | Scoop.it
Cela fait quelques temps que l’on dit et répète que le secteur encore très atomisé des visites et activités, encore relativement peu digitalisé, réservable et achetable en ligne, reste un business où les organismes de gestion de destination peuvent valablement s’investir.

La bataille étant clairement perdue sur l’hébergement et la restauration depuis quelques temps, une nouvelle partie s’annonce et chacun avance ses pions en attendant la maturité des différents acteurs concernés.
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eTourism Trends and News
Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
Curated by Roland Schegg
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Online-Buchung: Die Tricks der Buchungsportale | Startseite | SWR odysso | SWR.de

Ein Urlaubshotel buchen - heute eine Sache von fünf Minuten. Suchmaschine oder Booking-Portal öffnen, Preise vergleichen, persönliche Daten eingeben - wenn sie nicht schon gespeichert sind - fertig. Kunden profitieren vom Marktüberblick im Internet und von der Konkurrenz zwischen Hotels, Reiseagenturen und Online-Buchungsportalen. Die Online-Plattformen werden dabei immer mächtiger.
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Booking.com driving self-service - chatbot answers almost half of post booking queries

Booking.com driving self-service - chatbot answers almost half of post booking queries | eTourism Trends and News | Scoop.it
The majority of consumers prefer to use self-service tools when researching travel options, according to a study by online accommodation giant Booking.com.

The survey of 18,500 people from more than 25 countries revealed that 80% of holidaymakers prefer to self-serve to get the information they need.

While 50% of consumers do not mind whether they deal with a real person or an automated system as long as their questions are answered.
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Behold a new era of digital marketing in travel | PhocusWire

Behold a new era of digital marketing in travel | PhocusWire | eTourism Trends and News | Scoop.it
Online search is now the first step for a majority of travelers, with some consumers visiting up to 38 sites before booking a ticket.

Yet the travel industry must adapt to newer digital marketing strategies to win over potential customers.

The key to success is delivering ultra-precisely targeted content, leveraging personalized retargeting combined with AI and deep learning.
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Sur Alexa, Oui.sncf donne de la voix

Sur Alexa, Oui.sncf donne de la voix | eTourism Trends and News | Scoop.it
Les enceintes intelligentes Amazon Echo ont été lancées en France le 13 juin. Une opportunité que saisissent certains marchands.
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E-Commerce-Report 2018 - Die Furcht vor Alibaba, Amazon und Co. (Teil 1) | Carpathia Digital Business Blog

E-Commerce-Report 2018 - Die Furcht vor Alibaba, Amazon und Co. (Teil 1) | Carpathia Digital Business Blog | eTourism Trends and News | Scoop.it
Diese Woche wurde der E-Commerce-Report 2018 publiziert. Es handelt sich um eine Langzeitstudie, welche die Entwicklung des B2C-E-Commerce untersucht – dies als einzige E-Commerce-Studie aus Sicht Schweizer Anbieter.
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How the Global Distribution Systems Are Fighting for Change –

How the Global Distribution Systems Are Fighting for Change – | eTourism Trends and News | Scoop.it
The inaugural Skift Tech Forum took place outside of San Francisco on Tuesday, and we have a bounty of riches this week when it comes to insightful stories on the future of corporate and business travel.
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Données et hôtellerie (RGDP): revoir ses procédés | GastroJournal

Comment peut-on désormais communiquer avec nos clients? C’est la question que pas mal d’entreprises actives dans le domaine du tourisme doivent se poser depuis l’entrée en vigueur, le 25 mai dernier dans l’Union européenne du nouveau Règlement général sur la protection des données (RGPD). Ce dernier a pour objectif de mieux protéger le grand public, en particulier les enfants, contre l’exploitation de leurs données.

De quelles données parle-t-on au juste? «On parle ici de tout ce qui a trait aux informations personnelles d’une personne, comme son nom, son prénom, son numéro de téléphone, son adresse, son e-mail, mais aussi la longueur de son séjour dans un hôtel», explique Raffael Kubalek, responsable adjoint du service juridique de GastroSuisse.
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Is virtual reality still in search of its real purpose in travel?

Is virtual reality still in search of its real purpose in travel? | eTourism Trends and News | Scoop.it
“This is the year Virtual Reality goes mainstream” has been the mantra for several years now, probably starting as far back as 2014 when Facebook bought Oculus Rift.

Since Apple announced ARKit, and Google announced ARCore, you can swap Augmented Reality in for Virtual Reality (and don’t forget Mixed Reality HoloLens experience from Microsoft!). In truth, they are intriguing technologies with some high profile uses, but still largely in search of their real purpose.
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4 Key Insights on Travel Tech Advances, Personalization, Voice, and Amazon –

4 Key Insights on Travel Tech Advances, Personalization, Voice, and Amazon – | eTourism Trends and News | Scoop.it
At Skift Tech Forum 2018 in Silicon Valley, editors noticed a handful of ideas that percolated in the crowd, including the growing digital divide, best practices in personalization, the promise of voice-powered search, and speculation about Amazon or another big tech player moving into travel.
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Airbnb on OTAs: “We have a community model as opposed to a commodity model”

What has the home-sharing giant been up to since announcing their expansion into hotel distribution? Does Airbnb see itself as a serious contender to major OTAs? And where is it all going next?

To give you a taster of what you can expect from the upcoming "Direct Booking Summit: Europe" in Amsterdam (June 27/28), Triptease is interviewing Robin Clifford of Airbnb.
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Expedia gets super-serious about activities

Much of the attention in 2018 in tours and activities has been on moves at TripAdvisor and Booking Holdings - but Expedia Group has big ambitions of its own.
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Protel and TrustYou collaboration enables automated survey and guest data processes

TrustYou clients, who also use protel’s PMS solutions for their hotel management purposes, can now easier collect surveys and thereby increase the number of reviews, improve scores and grow revenue.
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Diners trust TripAdvisor over Yelp, Google for restaurant recommendations | PhocusWire

Diners trust TripAdvisor over Yelp, Google for restaurant recommendations | PhocusWire | eTourism Trends and News | Scoop.it
TripAdvisor is asserting its position as an influencer in the restaurant scene with a new study claiming consumers prefer the platform as a dining resource over Google, Facebook and Yelp.

The Influences of Diner Decision-Making Survey, which analyzed more than 9,500 TripAdvisor users in the United States and Europe, finds that TripAdvisor content - including reviews, photos and owner engagement - is more likely to influence a diner’s restaurant choice compared to other online channels.
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Blockchain in Tourism – First Applications on the Market | .TR

Blockchain in Tourism – First Applications on the Market | .TR | eTourism Trends and News | Scoop.it
Blockchain is now being tested by some companies in the financial industry and other sectors, and already applied in daily operations. Where the journey goes, experts have not yet agreed. The hype surrounding Bitcoin and the speed at which cryptocurrencies spread, already has visible global implications for the economy, states and society. And one can guess the consequences of the underlying technology – the Blockchain – in the future.
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How Travel Brands Can Use Audience Data To Think Strategically About Their Customers’ Digital Moments –

How Travel Brands Can Use Audience Data To Think Strategically About Their Customers’ Digital Moments – | eTourism Trends and News | Scoop.it
Online content is a powerful marketing vehicle, but it can’t be successful without a true understanding of one’s audience and authentic, engaging messaging that resonates. Fortunately, travel brands are uniquely positioned to leverage the incredible power of online content for marketing and engagement. Since this is
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Google: Travel's closely watched obsession | PhocusWire

Google: Travel's closely watched obsession | PhocusWire | eTourism Trends and News | Scoop.it
Google's entry into metasearch may be more than half a decade old, but it continues to be a closely watched obsession for the travel industry.

Since the very beginning, Phocuswright has carefully tracked the evolution of Google travel products and their growing role in travel's search-shop-buy funnel. Phocuswright's 2017 deep dive on metasearch revealed two clear trends:
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Comment la blockchain peut optimiser les programmes de fidélité

Comment la blockchain peut optimiser les programmes de fidélité | eTourism Trends and News | Scoop.it
L'Echo Touristique - Lorène Jaouen, Business Developer pour Blockchain Partners, a éclairé les participants de Future of Customer Relationship 2018 (FCR18) sur la place que peut prendre la technologie dans la relation entre les marques et leurs clients les plus fidèles.
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Snapshot, Instagram, Facebook: Salade composée de Stories

Avec les beaux jours (ou pas…), notre envie de fraîcheur revient. C’est pourquoi je vous propose aujourd’hui, au menu , une salade composée de stories ! Cela ne vous a sans doute pas échappé, presque tous les réseaux sociaux proposent désormais ce système de mémorisation de photos ou vidéos, à durée de vie limitée (24 h). De fait, zoomons un peu sur leurs caractéristiques, et leur(s) intérêt(s).
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GÉNÉRATION FRENCH TECH 2018: SNCF Développement dévoile la 2e édition de Génération French Tech, le guide des startups françaises remarquables.

GÉNÉRATION FRENCH TECH 2018: SNCF Développement dévoile la 2e édition de Génération French Tech, le guide des startups françaises remarquables. | eTourism Trends and News | Scoop.it
Pour sélectionner ces 1 000 startups remarquables, SNCF Développement s’est appuyée sur une méthodologie unique, associant les outils de big data de Sidetrade et Onecub, et le travail réalisé par Early Metrics, leader européen de la notation de startups.

Une base de 9,8 millions d’entreprises françaises a servi de point de départ. Plusieurs critères permettant de délimiter le champ des startups performantes ont conduit à une sélection de 2 200 entreprises. Enfin, un score combinant différents paramètres (levées de fonds, effectif, brevets, présence à l’international…) a permis d’établir la liste finale des 1 000 présentées dans l’ouvrage 2018.
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Blockchain in travel - on the move or not?

Blockchain in travel - on the move or not? | eTourism Trends and News | Scoop.it
Have blockchain technology and blockchain businesses promising to transform travel been overhyped?

David Brillembourg, CEO of the Brillembourg Group, which has launched STEP, a simple travel ecosystem protocol for the hotel business, reckons that than 95% of the blockchain businesses around today will not survive, a view echoed by recent findings from data analyst GlobalData.
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Consumers would prefer the Amazon of travel to be Amazon

Consumers would prefer the Amazon of travel to be Amazon | eTourism Trends and News | Scoop.it
Jun 13.2018
 
If consumers are anything to go by, then the top choice of consumer sites offering travel bookings would be Amazon. That’s according to a new report by flight information site OAG on the future of bookings and payments.

Its survey of US travelers (67% leisure and 33% business), reveals that 44% would consider booking travel with Amazon if the service was available. That’s significantly higher than the next highest consumer site — Facebook — which only 14% of those surveyed would consider using as a travel booking platform.
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Google Maps devient payant : réactions des professionnels de la cartographie dans le Tourisme

Google Maps devient payant : réactions des professionnels de la cartographie dans le Tourisme | eTourism Trends and News | Scoop.it
Début mai, l’annonce de Google a eu l’effet d’une traînée de poudre dans la sphère digitale. Alors qu’elle a habitué les entreprises à profiter de (la plupart de) ses services gratuitement, la firme de Mountain View a annoncé que son API Google Maps deviendrait désormais payante au-delà d’un certain nombre d’utilisations. Pour couper court à tout débat : l’utilisation par les consommateurs du service sur navigateur ou via l’application reste gratuite. Devront payer les développeurs et plus largement les entreprises qui utilisent l’API Google Maps pour afficher une carte sur leur site. « Je pense que Google fait du dumping depuis le début pour éliminer la concurrence et maintenant qu’il dispose d’une situation de monopole, espère des gains monstrueux. C’est le moment d’acheter des actions Google », plaisante Yoann Jaffrain, CEO de Fokusmap. Chez Vizity, on se montre plus réservé quant à cette mise à jour soudaine. S’il partage le sentiment que Google a fait du dumping, le cofondateur émet d’autres hypothèses. « Peut-être que Google s’est rendu compte que sa technologie coûte beaucoup trop cher pour les petits comptes et qu’il a décidé de rééquilibrer les pertes en passant sur un modèle payant, sans impact réel sur les grands comptes », suggère Timothée Lairet.
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Booking.com about messaging services: Instant gratification is changing the way we deliver services

Look no further than the emerging markets to see how messaging platforms are changing how consumers live their daily live.

Messaging, particularly in the developed world is still in its infancy when it comes to the features being offered in the chat environment. Increasingly, WhatsApp and Facebook Messenger are the most important platforms in the developed world and they provide a gateway to businesses through APIs. The impact of this cannot be understated. Consumers can now connect with brands in a way they have never been able to before and can start asking questions directly.
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Amazon, Facebook and the future of travel tech booking

OAG, the airline data behemoth, released a new study on the future of travel booking and the potential entry of outside tech leaders and new booking technologies into the travel market.

OAG asked more than 2,000 travelers which social and consumer platforms they would consider booking with, if offered the option. The big winner was Amazon, with 44 percent of travelers saying they would consider booking travel with the e-commerce giant. The next most viable alternative, based on the travelers surveyed, was Facebook, where just 14 percent of the population said they would be willing to book – 30 percent less than Amazon. Other social media platforms – including Pinterest, Twitter, Instagram and LinkedIn – did not fare as well.
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Tours and Activities Sector Still Faces Challenge of Moving Bookings Online –

The tours and activities sector has enjoyed a real shot in the arm of late with a series of deals and announcements creating a major buzz in the sector.
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