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Enjeux technologiques et sociaux: 5 idées reçues à propos du numérique

Enjeux technologiques et sociaux: 5 idées reçues à propos du numérique | eTourism Trends and News | Scoop.it

Cet article esquisse mon intervention dans un module de formation EMBA / CAS il y a quelques jours. Le but était de sensibiliser les participants aux enjeux des technologies de l’information comme sources d’innovations majeures et de les rendre attentifs à quelques enjeux sociaux des TIC. Afin qu’un tour d’horizon aussi vaste soit un tant soit peu digeste, j’ai décidé de le présenter en cinq chapitres qui démontent certaines idées reçuesà propos du numérique:

Il est possible d’ignorer le numériqueLe progrès technologique est linéaireLa connectivité est un acquisIl y a le virtuel et il y a la “vraie vie”Les “big data”: la solution à tout
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eTourism Trends and News
Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
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The World Economic Forum warns that AI may destabilize the financial system

The World Economic Forum warns that AI may destabilize the financial system | eTourism Trends and News | Scoop.it
Increased use of machine learning and cloud services could make the financial world more vulnerable.
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Google Finds Customer Service Beats Loyalty Programs –

Google Finds Customer Service Beats Loyalty Programs – | eTourism Trends and News | Scoop.it
New findings from Think with Google, the marketing data and research arm of Google, suggest that travel loyalty programs are less important than customer New findings from Think with Google, the marketing data and research arm of Google, suggest that travel loyalty programs are less important than customer service in decision-making during the booking process.
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How To Choose The Right Visual Content To Captivate Your Audience On Facebook And Instagram - eTourism Blog

How To Choose The Right Visual Content To Captivate Your Audience On Facebook And Instagram - eTourism Blog | eTourism Trends and News | Scoop.it
Social media is rapidly changing. Twitter is losing users, Instagram is trying out longer-form video content, and changes to the Facebook newsfeed have made it more difficult for brands to reach their audience organically on the platform.

These changes inevitably mean frequent switch ups in social tactics for marketers. But there is one thing that isn’t set to change anytime soon – and that’s the importance of making use of high quality visual content to grab your audience’s attention and pull them in. Whatever the platform, audiences crave compelling, eye-catching images and video over plain, text based content. And if you want to maximise the power of visuals, you need to ensure you’re selecting and optimising the right images and videos for the right platform. In today’s blog, we’ll look at some of the current best practices for sharing images on Facebook and Instagram
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How hospitality is using Instagram to spin from generation show-off

As Instagram pips a billion users travel, and is tipped to be the fastest growing social network in 2018, the industry cannot ignore the importance of how things look.
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Expedia Is Growing Alternative Accommodations Faster But Booking Isn't Slowing Down –

Expedia Is Growing Alternative Accommodations Faster But Booking Isn't Slowing Down – | eTourism Trends and News | Scoop.it
It is difficult to acquire an inventory of travel services. Skift Research examines new verticals at Expedia and Booking Holdings from a supply perspective.
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New eBook: How To Choose The Right CMS Technology For Your Hotel Website : HEBS Digital Blog

New eBook: How To Choose The Right CMS Technology For Your Hotel Website : HEBS Digital Blog | eTourism Trends and News | Scoop.it
The road to a direct booking starts with a powerful website CMS technology. As the path-to-purchase for consumers becomes increasingly complicated across multiple channels and multiple devices, your hotel website must be more than a “pretty face” or read as a static brochure. The right CMS technology helps engage, retain, and acquire past and future guests. The long-term cost of choosing the wrong CMS technology is a dramatic increase in OTA dependency, higher distribution costs, lower revenues, and lower customer engagement.
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Dossier de l'été : la Culture rattrape son retard dans le digital

Dossier de l'été : la Culture rattrape son retard dans le digital | eTourism Trends and News | Scoop.it
A l’occasion de l’évènement Museum Connections qui s’est déroulé la semaine dernière, la National Gallery de Londres est venue expliquer comment, dans un monde digitalisé, les musées doivent repenser leur modèle économique afin d’être plus en phase avec leur temps et d’augmenter leurs revenus.
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Google rolls out location tab & location score for hotel listings

After a month of testing, Google seems to have rolled out a new location tab and location scores for hotel local listings.
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Amadeus confirms acquisition of TravelClick for $1.52B | PhocusWire

As speculated last week, Amadeus is buying hotel technology provider TravelClick in a $1.52 billion deal.

The travel technology giant's acquisition of TravelClick from private equity owner Thoma Bravo is expected to close in the fourth quarter of 2018.
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Booking Holdings Sacrifices Growth for Profit –

Booking Holdings Sacrifices Growth for Profit – | eTourism Trends and News | Scoop.it
Maturing industry innovators like to pretend they still to have wide room to expand. So Booking Holdings, which is two decades old, prefers to talk about Booking Holdings reported its second-quarter earnings for 2018 on Wednesday, with consistent revenue growth in its online travel businesses.
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Booking Holdings closely monitoring paid channels as it builds direct strategy | PhocusWire

Booking Holdings closely monitoring paid channels as it builds direct strategy | PhocusWire | eTourism Trends and News | Scoop.it
Booking Holdings says its continuing on its strategy to increase its direct business as it reported earnings for the second quarter of 2018.

Chief executive officer Glenn Fogel said direct business stands at about 50% of nights booked and that a significant proportion of those customers are new to the platform.

He was speaking during an analyst call for second quarter 2018 earnings with the company reporting an increase of 15% to gross travel bookings of $23.9 billion.
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trivago makes data on global hotel pricing trends more accessible to hoteliers

The company's Hotel Price Index is free to access for hoteliers searching for actionable data on accommodation pricing trends worldwide.
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Google Hotel Ads launches Promoted Hotels

In searches by destination on Google Maps the two top results are showing Promoted Hotels, identified as Ads.
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Fetch.AI leverages smart ledger tech to personalize hospitality offerings | PhocusWire

Smart ledger technology company Fetch.AI has developed a “decentralized digital world” to bring advanced personalized offerings to travelers at hotels.

The Cambridge, U.K.-based company is partnering with mobile-ordering system Wi-Q Technologies to build an Autonomous Economic Agent (AEA) that runs on Fetch’s decentralized network. Wi-Q Technologies is the first hospitality company to deploy an AEA.
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Dossier de l'été : les nouveaux moyens de paiement gagnent peu à peu le Travel

Avec les nouvelles technologies, les moyens de paiement, aussi, se transforment. Le secteur du Voyage en profite et ses acteurs n’hésitent plus à développer ou adopter des solutions de paiement innovantes afin de fluidifier les processus d’achat pour les voyageurs loisirs et affaires.
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Why Universities Need To Prepare Students For The New AI World

Why Universities Need To Prepare Students For The New AI World | eTourism Trends and News | Scoop.it
AI is already changing the workplace. Universities should not fall behind.
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Airbnb shows off new collaboration features

The new features including support for adding co-travelers to trips and more collaboration features for group travel.
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Wegogo aims for fair-share travel platform, alternative to web agency dominance | PhocusWire

Since its launch in 2015, Wegogo has established itself as a marketplace for unique, local travel experiences in Asia for outbound Chinese customers.

On its WeChat and iOS apps, Wegogo has facilitated about 6,000 transactions from an inventory of more than 450 experiences on 12 islands throughout Asia, allowing travelers to discover and book directly with suppliers.
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How social media took us from Tahrir Square to Donald Trump

To understand how digital technologies went from instruments for spreading democracy to weapons for attacking it, you have to look beyond the technologies themselves.
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Megatrends Video: The Hotel of the Future Is Here Today –

Megatrends Video: The Hotel of the Future Is Here Today – | eTourism Trends and News | Scoop.it
In January, Skift published a Megatrend about the hotel of the future . And while some people might envision the hotel of the future as one helmed by Building on the concept of a mixed-use development, Skift explored a new version of “mixed use 2.0” where all the many, multi-faceted components of a hotel, as well as commercial units — from retail and restaurants to co-working and co-living — all come together in a truly seamless experience.
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Amadeus Buys Hotel Tech Firm TravelClick for $1.5 Billion –

Amadeus Buys Hotel Tech Firm TravelClick for $1.5 Billion – | eTourism Trends and News | Scoop.it
Amadeus will buy TravelClick, a hotel technology company that offers business intelligence and operational services, for $1.52 billion, the companies said Amadeus, the Madrid-based travel technology giant, will buy TravelClick, a New York based hotel technology company, for $1.52 billion.
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DMO: So you have 2,000,000 social media engagements. Is that good enough? - Destination Think! -

DMO: So you have 2,000,000 social media engagements. Is that good enough? - Destination Think! - | eTourism Trends and News | Scoop.it
You’ve just received your DMO’s quarterly marketing report. Flipping through the deck, you see that your social media channels are showing strong numbers.



70,000 more engagements here, 8,000 more followers there – growth is happening across the board. It seems like good news.

Then at a meeting, someone asks, “What do these engagement numbers really mean? How do they justify our investment? How do we know if we’re doing a good job?”
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Booking Holdings Says Half Its Customers Now Come Direct: Will It Be a Game Changer? –

Executives at Booking Holdings said on Thursday that "approximately 50 percent" of paying customers now come directly to its brands. The Norwalk, CEO Glenn Fogel spoke to investors on Thursday about online travel conglomerate Booking Holdings's second-quarter earnings for 2018.
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Le clip d'une star de Bollywood dope le tourisme indien en terres vaudoises - rts.ch - Vaud

Le clip d'une star de Bollywood dope le tourisme indien en terres vaudoises - rts.ch - Vaud | eTourism Trends and News | Scoop.it
Les Indiens sont de plus en plus nombreux à venir passer des vacances en Suisse, et notamment en terres vaudoises. Un clip touristique tourné avec une star de Bollywood n'y est pas étranger.
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AccorHotels lets guests communicate with staff via WhatsApp

The service sees guests in UK & Ireland given a dedicated mobile phone number with their room key card on arrival.
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