eTourism Trends and News
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Kayak adds fare forecasts to flight results, tells you if you should buy now or wait

Kayak adds fare forecasts to flight results, tells you if you should buy now or wait | eTourism Trends and News | Scoop.it

Kayak added fare forecasts to its flight-search results — more than six years after Farecast, acquired by Bing in 2008, introduced the concept.

When you conduct a flight search on Kayak’s global sites Kayak now predicts whether the fare will rise or fall within the next seven days, and its level of confidence in the prediction.

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eTourism Trends and News
Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
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Putting faith in artificial intelligence to help with marketing campaigns

Putting faith in artificial intelligence to help with marketing campaigns | eTourism Trends and News | Scoop.it
Saul Lopes, Virgin Holidays customer lifecycle lead, took a leap of faith on artificial intelligence as a tool to improve the brand’s email marketing efforts by working with UK AI start-up Phrasee, and has seen that faith rewarded with over the past three years.

Virgin Holidays increased email open rates by two percentage points which generated several million pounds in revenue, though Virgin will not disclose the exact figure.
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Research Spotlight: Asia Pacific's fast-growing OTA landscape | PhocusWire

In the Asia Pacific region, aggregate gross bookings via online travel agencies are projected to jump 68% from 2017 to 2012, making OTAs the fastest-growing online distribution channel in the area.

China leads the pack as APAC’s largest OTA market, and a majority of OTA bookings in the region are now completed on mobile.
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How technology can increase revenue and guest satisfaction at limited service hotels

How technology can increase revenue and guest satisfaction at limited service hotels | eTourism Trends and News | Scoop.it
Limited service hotels are often challenged to deliver a superior guest experience amidst a revenue-constrained environment. The brand promise is that of affordable rates and straightforward service. Yet traveler expectations are higher than ever, meaning that even limited service hotels must compete on guest experience.
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Why even a moth’s brain is smarter than an AI

Why even a moth’s brain is smarter than an AI | eTourism Trends and News | Scoop.it
One of the curious features of the deep neural networks behind machine learning is that they are surprisingly different from the neural networks in biological systems. While there are similarities, some critical machine-learning mechanisms have no analogue in the natural world, where learning seems to occur in a different way.
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Eight reasons Facebook has peaked

Facebook is accumulating enemies and challenges at such a rate that its horizons have suddenly become somewhat clouded.

It may seem madness, or voguishly contrarian, to argue that Facebook is a declining power. But here are eight reasons to think that, in terms of influence if not wealth, Facebook has indeed peaked.
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Vous reprendrez bien un peu de contenu ? importance des recherches en ligne dans le tourisme

Vous reprendrez bien un peu de contenu ? importance des recherches en ligne dans le tourisme | eTourism Trends and News | Scoop.it
Caroline Bouffault, Head of Travel de Google, lors des des Rencontres du e-tourisme à Pau en octobre 2017, nous rappelait l’importance des recherches en ligne dans le tourisme. En effet, 87 % des acheteurs de voyage ont effectué au moins 1 recherche sur un moteur de recherche durant leur parcours et le “search” est le premier facteur d’influence dans la décision d’achat. Pour en savoir plus, je ne peux vous conseiller que de lire le compte-rendu de Jean-Luc Boulin, Google Travel aux #ET13 : le mobile moment est là !, et de visionner ou revoir le contenu de cette intervention de la responsable voyage de Google France.
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US: Youth Exodus From Facebook Accelerates —

US: Youth Exodus From Facebook Accelerates — | eTourism Trends and News | Scoop.it
According to eMarketer’s latest forecast on social network usage*, Facebook is losing younger users at an even faster pace than previously expected. And while the social media platform in the past was able to count on Instagram to retain that younger audience, the forecast shows that Snapchat may now be siphoning more users away. This year, for the first time, less than half of US internet users ages 12 to 17 will use Facebook.
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Survive the Facebook algorithm and thrive with timeless destination marketing strategy - Destination Think! -

Survive the Facebook algorithm and thrive with timeless destination marketing strategy - Destination Think! - | eTourism Trends and News | Scoop.it
In January 2018, Facebook announced a significant change to its News Feed algorithm. The social media company says it will begin showing more posts from friends and family and less from business pages, while encouraging meaningful interactions.

Some brands worry they will no longer be able to effectively reach their slice of Facebook’s almost 2 billion users.

Is your destination’s Facebook audience destined to die out without a strategic intervention?
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Metasearch defined: A list of industry terms for travel advertisers

As metasearch continues to innovate, being able to speak the “meta language” becomes increasingly difficult without a solid foundation and understanding of key industry terms.
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Skyscanner’s chatbots surpassed one million traveler interactions

Yet, the company finds that bots are still a nascent technology - while sales of the home assistant hardware have skyrocketed, the ecommerce equivalent hasn’t followed suit.

Skyscanner has crossed the boundary of over 1 million unique travelers who have interacted with its chatbots across the different ecosystems it participates – from Amazon Alexa (voice) to Facebook and Skype. The company believes that over the long term, people will opt in for a free form of search as another channel for them finding the best travel options.
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Enquête sur l’usage des médias sociaux dans les musées suisses et étrangers

Enquête sur l’usage des médias sociaux dans les musées suisses et étrangers | eTourism Trends and News | Scoop.it
Jan Aerni (HES-SO Valais / Wallis, School of Managment & Tourism) a réalisé en 2017 un intéressant travail sur l’usage des réseaux sociaux dans les musées. L’étude offre une revue générale des études menées sur l’usage des réseaux sociaux dans les musées au cours des 5 dernières années, analyse les résultats d’une enquête menée auprès de 686 musées et présente un benchmark et une analyse des meilleures pratiques.
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Your Google rank doesn’t matter anymore

It's time to step back from analyzing the performance of content on a page-by-page level and looked at the performance of content at the topic cluster level.

Organic search traffic and conversions are our primary search goals, so when we group our content into clusters to try and gain visibility for any searches related to a given topic, we look at the collective performance of these groups of webpages vs just the performance of individual pages.
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L’Internet de séjour se concrétise

L’Internet de séjour se concrétise | eTourism Trends and News | Scoop.it
Les stratèges d’Agitateurs des Destinations Numériques (ADN) — François Perroy, Ludovic Dublanchet et Pierre Eloy — conseillent les gestionnaires de destination tant sur le plan de l’accueil et de la promotion que du service. Récemment, ils ont publié un livre blanc portant sur leur vision de l’Internet de séjour et de sa concrétisation à travers un outil de conciergerie pour les destinations.
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The problem with programmatic advertising in an age of disinformation

The problem with programmatic advertising in an age of disinformation | eTourism Trends and News | Scoop.it
The media landscape is changing and media buying needs to adapt. From the handling of disinformation campaigns by social platforms, to YouTubers behaving badly, to social media advocates pushing brands to end associations with publishers or other brands which have fallen afoul, brand managers and media buyers need to stay alert to keep their messaging on-message.
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Influenceurs : 7 conseils pour repérer tricheurs et pique-assiettes

Influenceurs : 7 conseils pour repérer tricheurs et pique-assiettes | eTourism Trends and News | Scoop.it
omment les pros du voyage peuvent-ils détecter de mauvais influenceurs ? Nicolas de Dianous, directeur associé de We Like Travel, a fait le tour de la question lors du salon VEM.

Puissants leviers de visibilité et de recommandation, blogueurs, instagramers et youtubers sont courtisées par les marques du voyage. L’une des grandes difficultés, c’est de bien les sélectionner. Il faut avant tout de vérifier que les audiences revendiquées soient réelles et bien engagées. Nicolas de Dianous, directeur associé  de l’agence social media We Like Travel, a donné des clés pour opérer des choix éclairés, lors d’un atelier du récent salon Voyage en Multimédia (VEM), à Saint-Raphaël. Afin d’éviter tricheurs, opportunistes et pique-assiettes, sept points méritent toute votre attention.
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La Revue de Presse Tourisme & Digital n° 75

La Revue de Presse Tourisme & Digital n° 75 | eTourism Trends and News | Scoop.it
La Revue de Presse Tourisme & Digital avec, cette semaine, l’émergence de l’internet de séjour, la clientèle chinoise en France, le RGDP, la Réalité virtuelle, les réseaux sociaux, la fin des applis et le modèle start-up remis en cause.
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La transformation digitale est inévitable, c’est à vous de vous adapter –

La transformation digitale est inévitable, c’est à vous de vous adapter – | eTourism Trends and News | Scoop.it
Ces pratiques éditoriales sont le reflet d’individus, et plus généralement d’une société, qui refusent de voir la réalité en face : le web est omniprésent dans le quotidien des consommateurs, il a changé de manière irrémédiable les attentes et comportements d’achat. C’est un fait, personne ne peut le contester, à moins d’être d’extrême mauvaise fois. Plus tôt vous aurez mesuré l’impact de ces transformations, plus vite vous pourrez mettre en oeuvre les mesures permettant de profiter de ces changements plutôt que de les subir.
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Is Google Flights the OTA antidote?

If Google Flights can successfully drive a higher volume of referrals while maintaining its attractive conversion rates, then they just may be able to deliver on that original metasearch "OTA antidote" promise.

Phocuswright research indicates that overall, travelers going to airline websites are more likely to convert than those going to OTAs. This also proves true with Google's metasearch travelers – the disproportionate share of Google Flights' referrals to suppliers is translating to notably higher conversion rates on its leads than other metasearch sites where OTAs get more referrals.
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» UK: Younger Audiences Moving Off Facebook eMarketer Newsroom

» UK: Younger Audiences Moving Off Facebook eMarketer Newsroom | eTourism Trends and News | Scoop.it
Facebook is losing friends among teens and young adults, according to eMarketer’s report on UK digital users, which is set to be released later this month.

In 2018, 2.2 million individuals ages 12 to 17, or 71% of social network users in this age bracket, will be using Facebook regularly—this represents a downgrade of eight percentage points over eMarketer’s earlier forecast. eMarketer also reduced its estimates for Facebook usage among 18- to 24-year-olds by more than five percentage points. In 2018, 83% of social network users aged 18-24 will be Facebook users, this share will drop to 81.5% by 2021.
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Here’s how automation will hollow out the American economy

Here’s how automation will hollow out the American economy | eTourism Trends and News | Scoop.it
A new study by Bain & Company found that automation could exacerbate inequality in the US.

Why? The study shows that automation will disproportionately hit middle- and low-income jobs. Its benefits—such as productivity gains and new investment—accrue mainly to highly skilled workers and large companies. (This “winner-take-all” effect has been known for a while.)

The more you earn, the more you save: As more income shifts to the top earners, who save more of it, less of money goes back into the economy.
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Le premier « website builder » dédié aux hôtels indépendants

C’est en gérant l’hôtel familial qu’Alexandre Guinefolleau, jeune entrepreneur diplômé de l’École Hôtelière de Lausanne, a eu l’idée de créer Amenitiz, le premier « website builder » dédié aux hôteliers.

Les hôtels ont, ces dernières années, perdu le lien avec leur client au profit des OTA, et un important pourcentage de commission avec au passage. Alexandre a créé la solution la plus efficace pour permettre aux hôteliers de séduire les voyageurs à travers un site internet performant et qui convertit. C’est ce que leur permet Amenitiz : créer sans aucune connaissance informatique un site internet attractif avec un logiciel de réservation intégré.
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Forrester: Three tiers of digital maturity

The digital gap between digitally advanced companies and their less digitally mature counterparts is widening, says Forrester.

And the risk for companies just starting their digital journey is that they may have left it too late to catch up.
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Umfrage zur Nutzung von Social Media in Schweizer und ausländischen Museen

Umfrage zur Nutzung von Social Media in Schweizer und ausländischen Museen | eTourism Trends and News | Scoop.it
Jan Aerni (HES-SO Wallis/Wallis, Hochschule für Wirtschaft & Tourism) hat 2017 eine interessante Arbeit über die Nutzung sozialer Netzwerke in Museen durchgeführt. Die Arbeit bietet einen allgemeinen Überblick über Studien zur Nutzung sozialer Netzwerke in Museen in den letzten 5 Jahren, analysiert die Ergebnisse einer Befragung von 686 Museen und präsentiert einen Benchmark mit KPIs der Museen und eine Analyse von Best Practice Beispielen.
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Europe's Coming OTA Duopoly | Phocuswright Europe 2018: 15-17 May 2018, Amsterdam, The Netherlands

Europe's Coming OTA Duopoly | Phocuswright Europe 2018: 15-17 May 2018, Amsterdam, The Netherlands | eTourism Trends and News | Scoop.it
ust two companies, The Priceline Group and Expedia Inc., together account for nearly two thirds of Europe's €64 billion online travel agency (OTA) market, according to Phocuswright's latest European Online Travel Overview. And together, just four companies represent nearly three quarters of all OTA revenue. The region's two largest OTAs continue to outpace the rest of the market in growth and spend.
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OTAs grab larger share of Marriott bookings

OTAs increased their share of Marriott International hotel bookings in 2017, but the company expects that a full integration of the Marriott and Starwood loyalty programs will reduce their slice of the pie.

OTAs accounted for 12% of Marriott's bookings last year, up one percentage point from 2016, Marriott CFO Leeny Oberg said during the company's fourth-quarter earnings call Thursday. She added that direct bookings held steady at about 70% of total bookings.
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