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A recent report from Facebook and Deloitte emphasises that travel brands must become more sophisticated on social media as the shift away from TV continues. The report, which is a result of a global survey of 10,400 social media users, identifies some key ways that travel brands can improve their performance on social media.
The report also lays out some statistics which highlight how users are engaging with social and travel:
76% of social media users have a dream trip list, but only 8% have been everywhere on the list.Social media ranks second to friends and family as a source of travel ideas.68% say that reviews give them the confidence to book a holiday. OTAs have a 37% share within this cohort.Holidays were the third most reported topic that the surveyed social media users consumed.
Via Tourism Australia , Andrea Rossi
