eTourism Trends and News
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eTourism Trends and News
Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
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Google: Time to rethink fairy tale loyalty strategies in travel | PhocusWire

Google: Time to rethink fairy tale loyalty strategies in travel | PhocusWire | eTourism Trends and News | Scoop.it
Once upon a time, a traveler signed up for your travel loyalty program. They started giving you more and more of their annual category spend. They earned points; they understood your brand; and they lived happily ever after as a loyal travel rewards member.

This travel fairy tale is now about as common as dial-up, Walkmans and VCRs.
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The secret to direct bookings? Consider hotel website conversion rates | PhocusWire

As the travel planning journey continues to become increasingly more complex, hoteliers need to be looking for more impactful ways to engage and retain their best potential guests.

Today's typical online travel consumer is exposed to over 38,983 micro‐moments in any 60‐day timeframe, where they visit an average of 18 website via multiple devices in eight sessions before making a hotel booking.
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The opportunities, challenges of blockchain in hotels

If deployed correctly, blockchain technology can help hotel companies enhance security and “solve some business problems,” according to an expert on the technology.
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How TripAdvisor changed travel

TripAdvisor used to promise its users a kind of escape, whether that be simply daydreaming over a vacation or actually booking one. Yet at a moment where such adages now seem horribly outdated, the future of TripAdvisor and similar enterprises seems less certain than it once did.
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Are these hotel apps making self-service the ideal for guests?

The self-service approach allows staff to be less transactional and focus on establishing genuine connections with guests.

It’s no secret modern-day travellers are becoming more accustomed to hyper-personalised and streamlined service from their hotels. In fact, if the hotel is going to deliver on its promise of quality, your guests expect a personalised and convenient experience.
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The World Economic Forum warns that AI may destabilize the financial system

The World Economic Forum warns that AI may destabilize the financial system | eTourism Trends and News | Scoop.it
Increased use of machine learning and cloud services could make the financial world more vulnerable.
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Google Finds Customer Service Beats Loyalty Programs –

Google Finds Customer Service Beats Loyalty Programs – | eTourism Trends and News | Scoop.it
New findings from Think with Google, the marketing data and research arm of Google, suggest that travel loyalty programs are less important than customer New findings from Think with Google, the marketing data and research arm of Google, suggest that travel loyalty programs are less important than customer service in decision-making during the booking process.
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How To Choose The Right Visual Content To Captivate Your Audience On Facebook And Instagram - eTourism Blog

How To Choose The Right Visual Content To Captivate Your Audience On Facebook And Instagram - eTourism Blog | eTourism Trends and News | Scoop.it
Social media is rapidly changing. Twitter is losing users, Instagram is trying out longer-form video content, and changes to the Facebook newsfeed have made it more difficult for brands to reach their audience organically on the platform.

These changes inevitably mean frequent switch ups in social tactics for marketers. But there is one thing that isn’t set to change anytime soon – and that’s the importance of making use of high quality visual content to grab your audience’s attention and pull them in. Whatever the platform, audiences crave compelling, eye-catching images and video over plain, text based content. And if you want to maximise the power of visuals, you need to ensure you’re selecting and optimising the right images and videos for the right platform. In today’s blog, we’ll look at some of the current best practices for sharing images on Facebook and Instagram
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How hospitality is using Instagram to spin from generation show-off

As Instagram pips a billion users travel, and is tipped to be the fastest growing social network in 2018, the industry cannot ignore the importance of how things look.
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Expedia Is Growing Alternative Accommodations Faster But Booking Isn't Slowing Down –

Expedia Is Growing Alternative Accommodations Faster But Booking Isn't Slowing Down – | eTourism Trends and News | Scoop.it
It is difficult to acquire an inventory of travel services. Skift Research examines new verticals at Expedia and Booking Holdings from a supply perspective.
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New eBook: How To Choose The Right CMS Technology For Your Hotel Website : HEBS Digital Blog

New eBook: How To Choose The Right CMS Technology For Your Hotel Website : HEBS Digital Blog | eTourism Trends and News | Scoop.it
The road to a direct booking starts with a powerful website CMS technology. As the path-to-purchase for consumers becomes increasingly complicated across multiple channels and multiple devices, your hotel website must be more than a “pretty face” or read as a static brochure. The right CMS technology helps engage, retain, and acquire past and future guests. The long-term cost of choosing the wrong CMS technology is a dramatic increase in OTA dependency, higher distribution costs, lower revenues, and lower customer engagement.
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Dossier de l'été : la Culture rattrape son retard dans le digital

Dossier de l'été : la Culture rattrape son retard dans le digital | eTourism Trends and News | Scoop.it
A l’occasion de l’évènement Museum Connections qui s’est déroulé la semaine dernière, la National Gallery de Londres est venue expliquer comment, dans un monde digitalisé, les musées doivent repenser leur modèle économique afin d’être plus en phase avec leur temps et d’augmenter leurs revenus.
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Google rolls out location tab & location score for hotel listings

After a month of testing, Google seems to have rolled out a new location tab and location scores for hotel local listings.
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Using customer service as a growth tool for travel tech providers | PhocusWire

The game for tour and activity software providers is decided by winning over new suppliers and monetizing them.

In such a fragmented market, this is difficult and there is no clear market leader yet.

But how do you attempt to stand out in front of the customers? One of the answers is to have what you hope will be an outstanding customer service that puts the customer in the center of the business model.
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Who needs democracy when you have data?

Who needs democracy when you have data? | eTourism Trends and News | Scoop.it
Here’s how China rules using data, AI, and internet surveillance.
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Etude Cybercité : pour attirer l'international, les stations de montagne doivent miser sur le digital

Etude Cybercité : pour attirer l'international, les stations de montagne doivent miser sur le digital | eTourism Trends and News | Scoop.it
En se basant sur l’analyse des Data Google, l’agence digitale Cybercité a mené pour la première fois une étude sur l’évolution de la notoriété digitale des 20 principales stations de montagne en France. Alors que la notoriété des stations connaît une faible évolution en hiver, le tourisme en montagne a fortement augmenté durant l’été 2017.  
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Five ways to use big data effectively

When it comes to using industry data, hotels need to not only prioritize the right types of data, but use it effectively to track and manage their costs and thoroughly understand their guests.
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Dossier de l'été : la digitalisation de l'hôtellerie continue d'opérer

Dossier de l'été : la digitalisation de l'hôtellerie continue d'opérer | eTourism Trends and News | Scoop.it
Comme tous les autres secteurs du Tourisme, l’hôtellerie doit apprendre à se transformer grâce aux technologies. Une digitalisation qui ne passe pas forcément par l’intégration de gadgets à destination des clients, mais bien par une nouvelle manière d’appréhender son métier.
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Fetch.AI leverages smart ledger tech to personalize hospitality offerings | PhocusWire

Smart ledger technology company Fetch.AI has developed a “decentralized digital world” to bring advanced personalized offerings to travelers at hotels.

The Cambridge, U.K.-based company is partnering with mobile-ordering system Wi-Q Technologies to build an Autonomous Economic Agent (AEA) that runs on Fetch’s decentralized network. Wi-Q Technologies is the first hospitality company to deploy an AEA.
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Dossier de l'été : les nouveaux moyens de paiement gagnent peu à peu le Travel

Avec les nouvelles technologies, les moyens de paiement, aussi, se transforment. Le secteur du Voyage en profite et ses acteurs n’hésitent plus à développer ou adopter des solutions de paiement innovantes afin de fluidifier les processus d’achat pour les voyageurs loisirs et affaires.
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Why Universities Need To Prepare Students For The New AI World

Why Universities Need To Prepare Students For The New AI World | eTourism Trends and News | Scoop.it
AI is already changing the workplace. Universities should not fall behind.
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Airbnb shows off new collaboration features

The new features including support for adding co-travelers to trips and more collaboration features for group travel.
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Wegogo aims for fair-share travel platform, alternative to web agency dominance | PhocusWire

Since its launch in 2015, Wegogo has established itself as a marketplace for unique, local travel experiences in Asia for outbound Chinese customers.

On its WeChat and iOS apps, Wegogo has facilitated about 6,000 transactions from an inventory of more than 450 experiences on 12 islands throughout Asia, allowing travelers to discover and book directly with suppliers.
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How social media took us from Tahrir Square to Donald Trump

To understand how digital technologies went from instruments for spreading democracy to weapons for attacking it, you have to look beyond the technologies themselves.
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Megatrends Video: The Hotel of the Future Is Here Today –

Megatrends Video: The Hotel of the Future Is Here Today – | eTourism Trends and News | Scoop.it
In January, Skift published a Megatrend about the hotel of the future . And while some people might envision the hotel of the future as one helmed by Building on the concept of a mixed-use development, Skift explored a new version of “mixed use 2.0” where all the many, multi-faceted components of a hotel, as well as commercial units — from retail and restaurants to co-working and co-living — all come together in a truly seamless experience.
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