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In five charts: How Asia aviation took off - via BBC

In five charts: How Asia aviation took off - via BBC | eTourism News | Scoop.it

Who's ordering planes? What's the world's busiest air route? We take a snapshot of the region's industry.

Asia's airlines have more new planes on order than anyone else. Its airports are some of the fastest-growing in the world. And the region is also home to the most popular aircraft journey on the planet. With Asia's largest air show taking place in Singapore, we've been taking a look at the region's aviation industry.


Via Prof. Harald Bastian, Tourism Futures
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Accor CEO: We Want to Transform the Way Everyone Uses Hotels

AccorHotels is undergoing a major transformation in an effort to become a new breed of hospitality company, and the biggest example of that is the company’s most recent pilot program.

Dubbed “Accor Local” by AccorHotels CEO Sebastien Bazin during the company’s analyst conference on February 22, this pilot brought to life a concept that Bazin first mentioned to Skift last year, shortly after the company completed its $2.7-billion acquisition of the Fairmont, Raffles, and Swissotel brands.

Via Roland Schegg
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Email marketing for hotels - everything you should be doing

Here is something that everybody in the hotel industry already knows (or should do): email marketing has become more important than ever.
The cost of click and impression-based marketing on search engines and social networks continues to rise, not just for generic terms, but also for the historically cheaper brand name terms.

Via Roland Schegg
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Want to see the future of ecommerce – look no further than eBay and Amazon

Want to see the future of ecommerce – look no further than eBay and Amazon | eTourism News | Scoop.it
There are many people gainfully (or otherwise) employed by technology companies second guessing what the future of ecommerce will look like.

Via Roland Schegg
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The next big travel technology opportunity: a mobile-only booking giant for tours and activities | Tnooz

The next big travel technology opportunity: a mobile-only booking giant for tours and activities | Tnooz | eTourism News | Scoop.it
At the Travel Business Academy, a professional online course teaching entrepreneurs how to start a travel business, we have been researching and analyzing the in-destination mobile app travel business.
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What do Global Brand Pages on Facebook mean to travel? [Hint: quite a lot] | Tnooz

What do Global Brand Pages on Facebook mean to travel? [Hint: quite a lot] | Tnooz | eTourism News | Scoop.it
Whenever Facebook launches an update to its site it generally affects A LOT of people. One billion people, in fact.
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Dimitrios Journeys: SoLoMo Marketing in Tourism : Social media, mobile, location based marketing

Dimitrios Journeys: SoLoMo Marketing in Tourism : Social media, mobile, location based marketing | eTourism News | Scoop.it

The Digital Graffiti (DIG) Project will introduce the European SMEs to the new media era, and benefit from The shift from fixed web to mobile web access; The increasingly penetration rate of smarthphones; The development of location based services through the deployment of an integrated mobile new media suite of applications should be explored for SMEs.

 

An integrated mobile commerce platform will provide a new channel for the SMEs, a channel that in the short term horizon will become critical mean of reaching the final consumer. We need to consider that in tourism and retail, the visibility and interaction with the consumer plays a paramount role for the realisation of sales. With the deployment of DIG system and services the adopting SMEs, will gain a significant advantage and a placement at an emerging distribution channel.

 

The DIG platform will be implemented, with open architecture, allowing for the continuous enrichment of the applications to be offered to the end user. The heart of the DIG platform will be VELTIs mGage solution, which covers all elements of the marketing process.

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Google AdWords gets stronger, but travel keywords struggle with conversion | Tnooz

Google AdWords gets stronger, but travel keywords struggle with conversion | Tnooz | eTourism News | Scoop.it
Travel companies spent more on pay-per-click advertising than any other industry except for finance, according to Wordstream. But the rules of the game are changing.

 

 

SEO marketer Wordstream recently analysed the economics of AdWords, Google’s pay-per-click advertising platform.

While Google’s recent financial results disappointed Wall Street, AdWords overall impressions and clicks increased in the third quarter, leading to a 16% year-over-year bump in revenue for the Internet giant.

The news for travel brands

Travel companies spent more on pay-per-click advertising than any other industry except for finance, according to Wordstream’s analysis of 2,600 accounts. The top ten travel advertisers using Google AdWords are Expedia, Hotels.com, Booking.com, Priceline, and Kayak.

Despite its big spend, the travel sector has the lowest conversion rate (1.45%) of the ten largest online industry verticals.

It also has the second lowest cost per click (CPC), averaging 29 cents.

Read more at http://www.tnooz.com/2012/11/01/news/google-adwords-gets-stronger-but-travel-keywords-struggle-with-conversion/#rqpJe2YvmKWXKvdZ.99

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How Mobile Tech Is Changing Travel [INFOGRAPHIC]

How Mobile Tech Is Changing Travel [INFOGRAPHIC] | eTourism News | Scoop.it
This infographic shows just how much freedom mobile devices have given to the last-minute, spontaneous travel addict.

 

For many travelers, skipping town for a bit is also a perfect excuse to get some mental distance from their omnipresent mobile devices. But the desire for digital distance comes with a layer of irony — those mobile devices are increasingly what make travel possible in the first place.

People rely more than ever on mobile technology to find and book travel reservations. A slew of stats from the Internet travel giant Expedia show just how much people plan their trips while already on the go.

More than 65% of people who book a hotel room within 24 hours of checking in do so from a mobile device, according to Expedia. More than 15% of travelers who book a flight 24 hours or less in advance do so via mobile. Both stats show how smartphones have given new power to the harried, last-minute traveler in recent years. Hotels with ratings between two and three stars are most commonly reserved via mobile devices, indicating that they’re likely the best (or most available) last-minute lodging option.

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User experience really does matter: optimising the mobile purchase funnel | Travel Industry News & Conferences - EyeforTravel

User experience really does matter: optimising the mobile purchase funnel | Travel Industry News & Conferences - EyeforTravel | eTourism News | Scoop.it
It all boils down to levels of engagement. If an app user is comfortable with features, swiftly moves across various pages and finds the layout easy to navigate, chances are they will return.

 

The development process for mobile apps has several phases and the travel industry has gained a fair understanding of how processes work. But while the app developed may look slick, and might deliver on various counts (such as speed, efficiency and simplicity) during the testing phase, it may still not translate to hard sales.

It all boils down to levels of engagement. If an app user is comfortable with features, swiftly moves across various pages and finds the layout easy to navigate, chances are they will return. The likelihood of them completing a transaction will also be higher. So the mobile purchase funnel should be seen as part of the overall user experience.

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Tnooz-Amadeus webinar VIDEO: How to market and sell unbundled travel | Tnooz

Tnooz-Amadeus webinar VIDEO: How to market and sell unbundled travel | Tnooz | eTourism News | Scoop.it
Merchandising is moving to a new phase - beyond relatively simple unbundling to enhanced ancillary services, personalisation via the social graph and more.

But with acute differences between how airlines approach the problem, alongside how leisure and business travellers view such services, how far does unbundling go before it backfires and how does the industry adapt to better serve this new type of travel persona?

This webinar, produced by Tnooz and Amadeus, examined new traveler behavior, the effects of unbundling services on business models and how suppliers manage the marketing opportunities and challenges.

Panelists for this FREE webinar were:

Brian Beard, executive technology consultant, Amadeus Scott Gillespie, travel industry consultant, Gillespie’s Guide to Travel + Procurement Gene Quinn, CEO and producer, Tnooz Kevin May, Editor and moderator, Tnooz

Here is the full video of the webinar:


Read more at http://www.tnooz.com/2012/10/30/event/webinar-event/tnooz-amadeus-webinar-video-how-to-market-and-sell-unbundled-travel/#PHDGfEfwM2SJpaFT.99

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Google+ May Overrun FaceBook | Lisa Mason

Google+ May Overrun FaceBook | Lisa Mason | eTourism News | Scoop.it

The number of people using social networking sites is vastly increasing in the present times. In the same way that social networking sites have also grown tremendously in number. Common networking sites that would always ring a bell are FaceBook and Twitter.

 

Another newly launched networking site which is owned and operated by Google Inc. is the Google+. It has been started only a year ago but it has already reached almost 400 million users and more than 100 million of which are active monthly.


Via Roland Schegg
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Travopia: Google Now - The Revolution In Travel Industry Has Just Begun, In Google's Style

Travopia: Google Now - The Revolution In Travel Industry Has Just Begun, In Google's Style | eTourism News | Scoop.it

Travel companies now have a lot more things to worry about. Tackling only their direct competitors isn't enough any more. The threat from indirect competition is extremely high. And this is evident from the work by non-travel companies like Apple (primarily a digital electronics company) and Google (primarily a search engine company) in travel industry. For Apple, it started with their Siri product, they have merely penetrated into travel industry.

 

In July 2012, Google launched what we call a "masterpiece" - Google Now! It's a super intelligent personal assistant for Google's Android. Google Now performs actions that are similar to what Siri does, but Google Now is significantly superior in terms of use cases handled and the functionalities supported. In our view, Google Now and Apple's Siri cannot be compared at all.


Via Roland Schegg
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Google drives ahead with autonomous vehicle investment | PhocusWire

Google drives ahead with autonomous vehicle investment | PhocusWire | eTourism News | Scoop.it
Google spin-off Waymo is ordering "thousands" of new, self-driving vehicles as part of its program to test driver-less technology.

The Chrysler Pacifica hybrid cars will be deployed where the company is working on various pilots in what are believed to be 25 cities around North America.

Via Roland Schegg
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Small Businesses Shift Marketing Spend to Digital - eMarketer

US SMBs are planning to spend more on social media marketing in 2017. But it’s not just social channels that are seeing more marketing dollars. According to research from Thrive Analytics, more SMBs plan to invest a bigger portion of their overall marketing budgets in digital formats—thanks, in part, to growing economic optimism.

Via Roland Schegg
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„Fast wie im richtigen Leben“ – virtueller Besuch im KHM Wien

„Fast wie im richtigen Leben“ – virtueller Besuch im KHM Wien | eTourism News | Scoop.it
Die Österreich Werbung geht mit dem 360-Grad-Video vom Kunsthistorischen Museum Wien neue Wege. Die mit dem innovativen Kamerasystem der österreichischen Firma Indiecam gedrehten Szenen setzen nicht nur das Museum in Virtual Reality-Szene. Denn bei diesem interaktiven virtuellen Spaziergang kann der User zwischen drei unterschiedlichen Handlungen wählen: So folgt er entweder Kindern durchs Museum, einem Kunststudenten oder begleitet einen der Restauratoren und sieht ihm bei seiner Arbeit zu. Akustisch taucht der Betrachter in die Klangwelt des Museumsbetriebs ein und erhält wahlweise deutsche oder englische Erläuterungen zu den Exponaten.

Via Roland Schegg
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Going beyond the traditional city pairs: New retailing dynamics in online travel

Going beyond the traditional city pairs: New retailing dynamics in online travel | eTourism News | Scoop.it

Many people fondly reminisce about “the good old days”. But for online travel, that could be considered a time when consumers were relegated to search and shopping options mainly based on entering city pairs.

We’ve come a long way since those early days but recent research tells us that travelers still continue to be frustrated when searching and buying their travel online.

 


Via Roland Schegg
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Google Statistics: The Most Important Google Business Stats | WordStream

Key Google Statistics for 24 Hours in the Google Economy - See How Google Makes over 100 Million a Day in Search Advertising!
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Infographic: How are airports using social media - Skift

Infographic: How are airports using social media - Skift | eTourism News | Scoop.it

SimpliFlying, the airlines consultancy, came up with a survey of 55 airports around the world and how they use social media for outreach and information. From airport check-ins to tweets for customer service assistance and Instagram photos from the tarmac, the airports users have already been many steps ahead of the curve on social. Meanwhile, in the airports survey, about 63% of the airports surveyed allocate less than $10,000 annually to social media, which means they still have some ways to go

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Why do consumers follow or like travel brands in social media? For the discounts, alas | Tnooz

Why do consumers follow or like travel brands in social media? For the discounts, alas | Tnooz | eTourism News | Scoop.it
Social media gurus (is that term trademarked now?) are often telling the industry that the social world is all about engagement with customers and creating communities, etc.

 

 

 

Social media gurus (is that term trademarked now?) are often telling the industry that the social world is all about engagement with customers and creating communities, etc.

Evidence perhaps suggests otherwise.

Research last year from eMarketer (ROI Research Inc – S-Net: A study in social media usage and behaviour) indicated why US consumers, for example, decide to follow (in the case of Twitter) or like (Facebook) travel-related brands in social media.

The results were clearly in favour of product-related reasons, such as access to discounts (over half of respondents) and sales, rather than arguably more dynamic reasons such as wanting to share their own content and because they simply have some affinity with a brand.

Read more at http://www.tnooz.com/2012/06/06/news/why-do-consumers-follow-or-like-travel-brands-in-social-media-for-the-discounts-alas/#X7cVHzmxeryOYWd7.99

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How consumers use their mobiles when travelling [INFOGRAPHIC] | Tnooz

How consumers use their mobiles when travelling [INFOGRAPHIC] | Tnooz | eTourism News | Scoop.it
We are constantly told how travellers are using their mobile devices to search and (increasingly) book travel, share multimedia content, etc.

 

We are constantly told how travellers are using their mobile devices to search and (increasingly) book travel, share multimedia content, etc.

Tripl (formerly Vacation Relation) has analysed the data coming in since it launched properly a few weeks ago to understand more about what users are REALLY doing when they use their tablets or mobile phones.

While much of the data says more about the type of users playing with the Tripl functionality (and therefore can’t easily be extended to other mobile travel services), broadly the information illustrates the use of location-based check-in tools such as FourSquare and Facebook are important considerations for some travellers, especially when combined with images.

Read more at http://www.tnooz.com/2012/07/16/mobile/how-consumers-use-their-mobiles-when-travelling-infographic/#STEhyF0dViPEPjy7.99

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Maps, travel search and how the game is changing for the better | Tnooz

Maps, travel search and how the game is changing for the better | Tnooz | eTourism News | Scoop.it
No matter what map service or platform we’re talking about, I think now, more than ever, one thing is clear—digital maps and mapping technologies are more important than they’ve ever been.

Maps matter and always have. They matter to vacation goers using an app to find a last-minute hotel reservation nearest to them (for the record, we prefer Airbnb).

They also matter to the developer who made the app that allowed you to do that in fine minutes. Maps matter. They’ve always been an essential albeit under-appreciated digital resource.

Now, though, we’re just more aware of their value.

To some degree, you can credit this to Apple and iOS 6. The rise and fall of Apple Maps made mapping services one of the topic of the year in the digital world.

Yet, this emergence has been in-progress for quite some time. Maps were bound to be the world’s focal point. It was inevitable. But why is that, exactly?


Read more at http://www.tnooz.com/2012/10/30/news/maps-travel-search-and-how-the-game-is-changing-for-the-better/#l6K85YJfmPzDRqux.99

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Offline travel agents are bouncing back because web is bewildering [says travel agent group] | Tnooz

Offline travel agents are bouncing back because web is bewildering [says travel agent group] | Tnooz | eTourism News | Scoop.it
The travel agent group has released the findings of its 2012 Consumer Travel Trends Survey, after talking to just over 2,000 Brits about their travel booking habits. The study was carried out online by Arkenford.

The headline is that travel agents (its members) are “more valued and more used” than ever after ABTA discovered a leap from 30% in 2011 to 40% in 2012 to the question of whether people “value the services a travel agent offers”.

 

Read more at http://www.tnooz.com/2012/10/25/news/offline-travel-agents-are-bouncing-back-because-web-is-bewildering-says-travel-agent-group/?utm_source=Tnooz+Mailing+List&utm_medium=email&utm_campaign=c1f03941c3-RSS_EMAIL_CAMPAIGN#Ru2DGwaev759irur.99


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Friends and family most influential for hotel, TripAdvisor catches up but apparently social media nowhere | Tnooz

Friends and family most influential for hotel, TripAdvisor catches up but apparently social media nowhere | Tnooz | eTourism News | Scoop.it
Hotel guests still rely heavily on recommendations from friends and family, but the impact of social media channels such as Facebook and Twitter is negligible.

Via Roland Schegg
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Heather Jabusch's comment, November 2, 2012 6:51 PM
This great! Thanks so much :)